曾效仿特斯拉、欲进军中国市场的美国造车“新势力”Fisker申请破产

华尔街见闻06-19

一个人干黄两家车企！好设计师不一定卖得好车。一个人干黄两家车企，曾备受瞩目电动汽车新贵Fisker在发布首款车型仅一年后便申请破产，这已经是Fisker首席执行官Henrik Fisker第二次创业失败。造车之前，Henrik Fisker曾是一位业内闻名的设计师，曾在宝马和阿斯顿·马丁创造了辉煌履历。2007年他推出了Fisker Automotive品牌，随后在2013年以破产宣告结束。随着...

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Automotive品牌，随后在2013年以破产宣告结束。随着电动汽车竞争激烈和美国消费者需求也显现出不足的迹象，Fisker4月被被纽交所摘牌后，本周最新宣告破产。Fisker曾在IPO中从投资者处募集数十亿美元资金，但由于大手笔投入新车型的研发、工厂和销售网络建设，加上每辆车都亏本，现金储备很快就消耗殆尽。今年年初，Fisker从直接面向消费者的销售模式转为经销商模式，也未能点燃销售业绩，Fisker手头仍囤积数千辆滞销车辆。二次创业Fisker将自己定位为汽车界的“苹果”，依赖外包公司代工生产，曾效仿特斯拉，还号称将进军中国市场。Fisker首款车型Ocean SUV号称，单次充电可行驶360英里、造型获奖，起售价低于4万美元，但由于软件问题遭到诟病。美国国家公路交通安全局一直在调查顾客反映的Ocean SUV溜车或制动性能衰减问题。Fisker回应称，制动问题已通过软件升级得到解决,该公司也在全力配合交通安全局的调查。Henrik Fisker的前一家汽车公司也曾在推出首款10万美元混合动力车Fisker Karma后不久申请破产。Fisker表示已从首次创业中吸取教训，这一次他筹集了更多资金，并与诸如代工厂Magna Steyr和电池巨头宁德时代等知名供应商建立合作伙伴关系。但最终该公司的问题主要源于内部组织的失误，尤其是财务和会计部门。分崩离析Fisker的破产申请是由于其首款车型Ocean质量问题引发动荡的结果，该车曾遭到诸多顾客和评论家的批评。该公司还多次未能按时向监管机构提交财务报告，失去了多名高管人员，短短一个月内两位财务总监辞职。曾任首席财务官的Geeta Gupta-Fisker曾表示，随着车型投产,公司的财务复杂程度与日俱增,但财务团队的力量未能同步增长。Fisker在欧洲生产汽车并运至美国销售，整个流程耗时超过一个月，导致部分买家需要等待交付。截至2023年底，该公司已生产逾1万辆Ocean，但只交付了约4900辆。为了加快车辆交付，Fisker公司决定转为传统的经销商模式。2月下旬，Fisker发出持续经营警告，承认存在今年资金耗尽的风险。次月，Fisker宣布Ocean停产六周，与一家大型车企就合作生产事宜的谈判也以失败告终。纽交所通知Fisker,将因股价异常低迷（仅9美分）而撤销其上市资格。4月初，Fisker任命了一名重组专家加入董事会，并表示正在探讨重组和出售资产等各种战略选择。当时Fisker仅剩约5000万美元现金储备，并开始裁员、关闭门店和仓库。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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