AR市场一季度展现活跃态势谷歌/微美全息全力打造竞争力静待行业突破

IT 商业新闻网06-13

根据CINNO Research机构日前发布的数据显示，2024年第一季度中国消费级AR设备销量为6.6万台，同比增长62%。　　AR赛道陆续升温　　AR产品逐渐被消费市场认可的现象背后是投融资动态的活跃。另据数字显示，2024年一季度国内AR相关融资18起，主要是AR的硬件为主，显示出市场对这一领域的浓厚兴趣。　　目前市场热度很高，AR领域的融资活跃程度高于VR领域，加上政策支持、资本...

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商业新闻网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>根据CINNO Research机构日前发布的数据显示，2024年第一季度中国消费级AR设备销量为6.6万台，同比增长62%。\n　　AR赛道陆续升温\n　　AR产品逐渐被消费市场认可的现象背后是投融资动态的活跃。另据数字显示，2024年一季度国内AR相关融资18起，主要是AR的硬件为主，显示出市场对这一领域的浓厚兴趣。\n\n　　目前市场热度很高，AR领域的融资活跃程度高于VR领域，加上政策支持、资本...</p>\n\n<a href=\"http://www.itxinwen.com/chain/20240613/154305.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4532","symbol_name":"文艺复兴科技持仓","start_time":0,"source_url":"http://www.itxinwen.com/chain/20240613/154305.html","article_id":"2443522702","we_media_id":null,"thumbnails":["https://c3fa86.cby.news/uploadfile/ueditor/image/20240613/1718242458112937.jpg"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2443522702","pubTimestamp":1718260086,"sourceInfo":{"source_id":"itxinwen_highlight","name":"IT 商业新闻网"},"weMediaInfo":null,"summary":"根据CINNO Research机构日前发布的数据显示，2024年第一季度中国消费级AR设备销量为6 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industry","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"WIMI":1,"AR":1,"GOOG":1,"GOOGL":1},"content_text":"根据CINNO Research机构日前发布的数据显示，2024年第一季度中国消费级AR设备销量为6.6万台，同比增长62%。\n　　AR赛道陆续升温\n　　AR产品逐渐被消费市场认可的现象背后是投融资动态的活跃。另据数字显示，2024年一季度国内AR相关融资18起，主要是AR的硬件为主，显示出市场对这一领域的浓厚兴趣。\n\n　　目前市场热度很高，AR领域的融资活跃程度高于VR领域，加上政策支持、资本注入以及产业生态的提升，AR技术的应用已逐步进入迅速增长的快车道。\n　　谷歌AR搜索引入提示语功能\n　　从产业上看，据悉，Google Lens(镜头搜索/AR搜索)是谷歌推出的一项颇为实用的功能，它允许用户通过拍照的方式实现物体识别、翻译等功能。\n\n　　近日，外媒测试发现Google Lens现已更新支持通过语音或者文本的方式添加提示语句。 目前该功能可通过Android的《Google Search》APP使用，如果进一步推测，这或许是谷歌为未来的AR眼镜所做的铺垫。\n　　早些时候，很多人就猜测谷歌将在I/O大会期间公布XR头显操作系统“AndroidXR”的相关信息，不过实际上本次I/O大会聚焦于AI，并没有出现过多有关VR与AR的身影。除了在介绍Project Astra期间出现了一款AR眼镜原型。\n　　不过，谷歌已经在媒体会上表示，XR操作系统将会在一个“单独的时刻”发布。Android生态系统总裁透露，“AndroidXR”的消息很有可能会在今年三星的第二场Unpacked活动中伴随三星头显一同亮相。\n　　整个市场方面看，市场调研机构 Counterpoint 的数据显示，截至 2023 年第四季度 Meta 以 72% 的市场份额排在第一位，索尼、PICO 分别以 15%、4% 的市场份额位列第二、第三位。\n\n　　业内人士指出，围绕AR设备未来的产品形态与发展趋势，随着AI大模型的发展，AR的产品形态与功能也在进步。目前，多模态技术结合了语音和图像识别，为未来的AR产品化提供了广阔的想象空间。毫无疑问，AR产业的上下游玩家，针对一场XR重构消费电子的战事已经悄然开启。\n　　微美全息具备AR领域市场竞争力\n　　从当前趋势来看，AR市场正处于一个快速成长阶段，来自市场的热情正在让投资人进入AR领域。公开资料显示，元宇宙全息AR第一股微美全息，在AR业务上遵循的路径重点结合了最新的AI技术，不断加注AR赛道，探索新的技术产品形态，快速推进这个行业的发展。\n　　截至目前，微美全息旗下智能穿戴设备包括智能眼镜、AR产品等，几乎掌握了AR的光学、显示、算法算力、人机交互能力，提供面向教育、培训、营销、展览、线下娱乐等场景输出了软硬件一体的解决方案。另外，该公司紧密围绕客户需求、紧跟行业技术发展趋势开展产品的研发和生产，目前拥有5000项涉及AR技术IP的专利内容。\n　　如今，AR市场将迎来显著增长，预计市场规模将大幅增加。微美全息对AR市场的长期看好，未来将深入探索人工智能与增强现实的未来发展，并对AR+AI眼镜领域的投入，或将可能推动XR技术的进一步发展和普及。\n　　结尾\n　　事实上，不仅仅是谷歌，微美全息，随着AR行业的快速发展，越来越多的厂商也在加入这个领域。就像新能源汽车市场一样，一旦大厂都愿意入局了，这就说明整个行业在快速增长。\n　　当然眼前AR市场展现出活跃态势，得益于其实用性、便利性以及较高的融资活跃程度。未来，随着技术的发展和市场需求的增长，XR市场有望进一步发展。整个AR赛道暗流涌动，期待未来更多激动人心的时刻。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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AR市场一季度展现活跃态势 谷歌/微美全息全力打造竞争力静待行业突破

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AR市场一季度展现活跃态势谷歌/微美全息全力打造竞争力静待行业突破