刘强东或成下一个超级酒商

中访网财经06-14

时代在变，需求在变，竞争在变，中国的酒商也在转变。线上渠道凭借持续提高的渗透率和大体量参与者的积极加入，已经成为白酒行业中一股不可忽视且日益壮大的力量。近年来，中国烈酒的线上渗透率显著上升，特别是从2020年起，线上化进程明显加速。据魔镜相关数据显示，2023年线上酒类市场规模已超过1200亿元，同比增长高达56.4%。在四大主要电商平台中，销售额规模均有所上涨，其中淘宝平台涨幅最为显著，达到...

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