Costco南京开出大陆首家加油站，开市客想干嘛？

江瀚的视野06-01

在当前的世界会员制超市市场上，Costco无疑是一家非常有名的公司，作为会员制超市的领军企业，其和山姆会员店一直占据着市场的头部位置，就在最近Costco南京开出了大陆首家加油站门店，Costco不好好卖东西开加油站想干嘛？一、Costco南京开出大陆首家加油站据界面新闻的报道，来自美国的连锁会员超市Costco“开市客”于南京开出它在这个城市的第一家店，这也是Costco在进入大陆5年后开的第7...

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What do the market openers want?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"COST":1},"content_text":"在当前的世界会员制超市市场上，Costco无疑是一家非常有名的公司，作为会员制超市的领军企业，其和山姆会员店一直占据着市场的头部位置，就在最近Costco南京开出了大陆首家加油站门店，Costco不好好卖东西开加油站想干嘛？一、Costco南京开出大陆首家加油站据界面新闻的报道，来自美国的连锁会员超市Costco“开市客”于南京开出它在这个城市的第一家店，这也是Costco在进入大陆5年后开的第7家店。区别于之前在大陆的门店，南京Costco最大的亮点是这家店自带一个加油站，能同时容纳24辆车进行全自助加油——像门店其他服务一样，仅对会员开放，并且油价还更低。这也让这家Costco更像它在其他海外市场的模式，对于拖家带口去购物的消费者来说，有着一定吸引力。此外据Costco方面向界面新闻表示，像其他城市门店一样，南京门店也会增设包含鸭血粉丝汤等在内的本土食品。Costco是全球最大的零售商之一，其年报显示，截至2023年12月31日，Costco在全球共有超870家门店，是全球门店数最多的会员制超市。对于国内消费者来说，Costco其中之一亮点在于其开业时常有超值奢侈品引流，由此吸引大量消费者光顾，例如深圳门店里的爱马仕与茅台，在开业不到半小时就被一抢而空，有人专门前一晚去排队，队伍时间长达4小时。相比山姆、麦德龙等同类型外资会员超市，Costco进入中国大陆的时间并不久，它在大陆的首店上海闵行店于2019年才开业，直至2021年才在苏州开了第二家店。二、开市客开加油站到底想干嘛？在零售业的激烈竞争中，Costco开市客一直以其独特的经营模式和会员制服务受到全球消费者的青睐。近日，Costco在南京开出中国大陆首家加油站，这一创新举措无疑是对国内超市业态传统模式的一种颠覆，这个策略到底该怎么看呢？首先，在大多数人的印象中，超市主要承担的是日常生活用品和食品的销售角色，偶尔辅以一些简单的即食服务，以满足顾客即时消费的需求。然而，Costco南京的举措却打破了这一常规认知，它不仅仅是一家售卖商品的超市，更是将一站式的消费体验提升到了新的高度，直接涉足了加油站业务。这种跨界融合，无疑是对国内超市业态传统模式的一次颠覆性尝试。其次，提及Costco在美国的经营之道，其加油站网络几乎与低廉的食品价格同样闻名遐迩。在那里，Costco的加油站凭借显著的价格优势，成为了吸引并保持会员忠诚度的有效手段之一。将这一模式复制到中国市场，Costco南京的加油站以低于市场价的优惠，加之全自助的服务流程和加宽间距的设计，有效提升了顾客的加油效率，同时也为会员提供了额外的实惠。这一策略不仅复刻了其在美国的成功经验，更是对国内会员制零售业的一次革新尝试。第三，如同宜家在中国凭借其餐厅成为餐饮界的黑马，Costco的加油站策略也不仅仅是为了从加油业务中直接盈利，而是一种更高层面的商业智慧体现。通过提供便利且性价比高的加油服务，Costco旨在吸引更多的车流与人流，进而带动超市内的消费。这种做法实质上是构建了一个以会员为中心的生态系统，将购物、加油乃至可能的其他服务有机整合，形成强大的消费引力场。在零售业竞争日益激烈的今天，这样的生态构建无疑是巩固市场地位、增强用户粘性的有效途径。第四，面对电商冲击和消费升级的大趋势，不少实体超市正经历着转型的阵痛。Costco南京的这一创新举措，为国内超市行业提供了宝贵的启示。首先，差异化竞争是生存的关键。Costco通过提供独特且有价值的附加服务，如加油站，实现了与竞争对手的差异化。其次，会员制的价值凸显。在提供低价的同时，通过会员制度锁定客户群体，保证了长期的顾客关系和稳定的收入来源。再次，强调体验与便利性。随着消费者对购物体验要求的提升，像Costco这样集购物与生活服务于一体的综合体验，更能满足现代消费者的需求。因此，Costco的这一策略也是对当前超市行业竞争压力的回应。随着电商的兴起和消费习惯的变化和升级，实体超市面临着前所未有的挑战。Costco的多种创新玩法，如会员制度、高性价比商品等，已经在全球范围内证明了其有效性。学习并应用这些策略，对于提升国内超市企业的竞争力具有重要意义。查看原图 332K 个人观点，仅供参考","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2440903523"}