【花旗：东方甄选多元化策略成功评级买入】金十数据6月4日讯，花旗发表研究报告指出，东方甄选(01797.HK)管理层出席其活动，当中公司提出2024财年第三财季包括增加促销活动等的战略调整，使短期利润率受压，但提高了品牌知名度和用户基础，促进了长期增长，而与辉同行的分拆影响极小，公司自营商品交易总额(GMV)增长强劲。

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【花旗：东方甄选多元化策略成功评级买入】金十数据6月4日讯，花旗发表研究报告指出，东方甄选(01797.HK)管理层出席其活动，当中公司提出2024财年第三财季包括增加促销活动等的战略调整，使短期利润率受压，但提高了品牌知名度和用户基础，促进了长期增长，而与辉同行的分拆影响极小，公司自营商品交易总额(GMV)增长强劲。另外，管理层将小作文事件危机转化为机遇，吸引了增量用户，扩大了自营产品。上述...

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HK) attended its event, in which the company proposed the third fiscal year 2024 Strategic adjustments including increasing promotional activities have put pressure on short-term profit margins, but increased brand awareness and user base, and promoted long-term growth. The company's self-operated merchandise transaction volume (GMV) has grown strongly.","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01797":1,"GMV.AU":1},"content_text":"【花旗：东方甄选多元化策略成功 评级买入】金十数据6月4日讯，花旗发表研究报告指出，东方甄选(01797.HK)管理层出席其活动，当中公司提出2024财年第三财季包括增加促销活动等的战略调整，使短期利润率受压，但提高了品牌知名度和用户基础，促进了长期增长，而与辉同行的分拆影响极小，公司自营商品交易总额(GMV)增长强劲。另外，管理层将小作文事件危机转化为机遇，吸引了增量用户，扩大了自营产品。上述数点加上非抖音渠道的增长，反映了东方甄选成功的多元化战略。该行维持公司买入评级，目标价为36港元。花旗指，仍然看好东方甄选，认为目前的调整是实现可持续增长的基础。多元化和营运调整旨在使公司在不断变化的市场环境中提高盈利能力和抗风险能力。","kind":null,"is_publish_news":false,"is_publish_highlight":false,"is_publish_live":true,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.28.1","shortVersion":"4.28.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2440277954"}