宝洁全面助力上海奥运资格赛

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备受瞩目的巴黎奥运会资格系列赛上海站于5月16日至19日举行。在为期四天的资格赛比赛中,来自120多个国家和地区的464名选手,为巴黎奥运会入场券展开了终极对决。作为奥运全球合作伙伴,宝洁不仅为运动员们提供了巴黎奥运官方指定洗护产品,助力场上场下冠军表现,还携旗下品牌护舒宝、丹碧丝、汰渍、当妮与现场观众互动,展示"冠军之品"的卓越品质,传播奥林匹克精神。此次宝洁旗下五个品牌护舒宝、丹碧丝、汰渍、...

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qualifying","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PG":1},"content_text":"备受瞩目的巴黎奥运会资格系列赛上海站于5月16日至19日举行。在为期四天的资格赛比赛中,来自120多个国家和地区的464名选手,为巴黎奥运会入场券展开了终极对决。作为奥运全球合作伙伴,宝洁不仅为运动员们提供了巴黎奥运官方指定洗护产品,助力场上场下冠军表现,还携旗下品牌护舒宝、丹碧丝、汰渍、当妮与现场观众互动,展示\"冠军之品\"的卓越品质,传播奥林匹克精神。此次宝洁旗下五个品牌护舒宝、丹碧丝、汰渍、当妮和舒肤佳在指定酒店为参赛运动员送上了入住礼包,包含满足运动员日常所需的多款产品,在场上场下为参赛运动员带去全方位的专业保障,让他们保持健康状态,为奥运梦想全力以赴。训练后、比赛后使用抑菌洗手液彻底清洁双手是保持健康体魄的重要环节。以舒肤佳洗手液为例,它可以彻底清洁双手并长效抑菌[1],有效减少致病菌的传播,助力运动健儿保持健康状态;而汰渍全效360°洗衣液,全球首创微粒净科技,让衣物即便多次混洗依然能够保持洁净透亮[2],可以帮助运动员轻松高效地解决洗衣难题。尤其在自由式小轮车、攀岩、滑板等户外项目中,衣物上容易沾染由空气粉尘、泥渍与汗水交织而成的纳米级\"混合渍\",汰渍洗衣液可以有效应对这种顽固的纳米级污渍[3],从而让运动员在比赛和训练中保持干净、清爽,从而助力他们的运动表现;添加洗衣液前多加一盖当妮留香珠,不仅可以让衣服12周持久留香[4],还可以从源头防御异味滋生,让运动员一直流汗一直香。在充分满足运动员共通日常需求的同时,护舒宝特别关注到女性运动员的特殊护理需求。护舒宝液体卫生巾[5]用全球独一无二的革新性“FlexFoam”液体材料代替棉花和纸浆,可以为女运动员提供“无感保护”。液体卫生巾在海量[6]吸收后依然能持久保持轻薄、贴合,表面一点点、背面一大片的干净,帮助女运动员能够更专注地训练和比赛。女子霹雳舞项目中国选手,护舒宝品牌挚友曾莹莹在本次资格赛中表现突出,挺进八强并获得第六名的好成绩,赛后她在采访中表示:\"霹雳舞需要做一些地板动作,如果训练刚好赶上生理期,做大幅度动作就很容易侧漏。护舒宝液体卫生巾的极致贴合,能让我没有顾虑地去完成一些非常有挑战性的动作。\"护舒宝品牌公关总经理王月说到,\"很多新兴运动也是女生开始运动的起点,护舒宝希望通过支持新兴运动的普及和发展,让更多女生爱上运动,更自信地生活和成长。\"奥运会资格系列赛上海站不仅是运动健儿们通向巴黎奥运会的重要赛事,也是和运动爱好者们玩在一起的节日型赛事。在资格赛赛事期间,举办地上海黄浦滨江城市公园还化身成为了城市体育节现场。宝洁旗下品牌护舒宝、丹碧丝、汰渍、当妮也积极参与其中,纷纷在城市体育节现场为观众提供试用产品,受到了观众们的热烈关注。护舒宝还在体育节的女生洗手间设置了全智能24小时女性护理产品贩卖机——护舒宝女生盒子,让女性观众可以安心出行、观赛。宝洁也积极通过线上直播等多样化的形式,打破地域限制,将资格赛的热烈气氛传递给更多消费者,让更多人看见、让更多人参与、让更多人体验奥运激情。作为巴黎奥运会的前奏序曲,奥运会资格系列赛上海站的圆满落幕标志着巴黎奥运会的脚步越来越近。作为全球日化的领导企业,宝洁已连续12年成为奥运全球合作伙伴,旗下品牌也凭借高品质的口碑产品、与奥林匹克精神高度契合的品牌精神、具备世界级的影响力等多方面的优势成为奥运官方指定用品,获得奥组委及运动员们的青睐。它们包括舒肤佳、海飞丝、潘婷、护舒宝、OLAY、帮宝适、汰渍、吉列、欧乐B、佳洁士等,覆盖了日常的方方面面。未来宝洁及旗下品牌将继续以高品质的生活产品,助力运动员和消费者拥有好的状态和表现,创造属于自己心潮澎湃的\"冠军\"时刻![1] 以大肠杆菌、金黄色葡萄球菌、白色念珠菌为试验菌种,第三方实验室采用GB 15979方法的实验数据,在实验室条件下,原液作用2分钟。[2] 在实验室混洗条件下,本品能够有效去除白色织物的污渍,且防止衣物串色及发灰。[3] 对于墨水、土、灰尘等纳米级颗粒污渍有明显清洁效果。[4] 在实验室条件下,晒干后密封存放12周,经鼻嗅,所测试织物仍留有香味,实验数据来自第三方实验室。[5] 指吸收材料源自液体。[6] 即使大流量,反渗率低,数据来自宝洁研发中心。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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