【白皮书：线上平台在购车决策中影响力持续扩大，超八成95后计划30岁前购车】金十数据5月21日讯，近日，哔哩哔哩和尼尔森IQ共同发布《2024年汽车营销趋势白皮书》。

金十财经05-21

【白皮书：线上平台在购车决策中影响力持续扩大，超八成95后计划30岁前购车】金十数据5月21日讯，近日，哔哩哔哩和尼尔森IQ共同发布《2024年汽车营销趋势白皮书》。白皮书显示，一季度汽车用户规模和内容消费增速同比均超50%，成为B站增长最快的品类之一；新一代购车群体年龄下探，超8成95后计划在30岁之前买车，平均预算达到30万；线上平台在购车决策中影响力持续扩大，98%的汽车消费者在买车前就开始...

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