乐药师藿香正气口服液广告登陆央视，药师帮首推大单品战略大步推进

格隆汇资讯05-20

近日，药师帮自有品牌乐药师藿香正气口服液全新广告登陆央视，围绕产品“0酒精、轻装便携、开袋即饮”等优势卖点，推动藿香大单品应季强势进入市场。此轮投放覆盖央视一套、二套、四套等黄金资源，并锁定各频道黄金时段，播出周期将从5月持续至12月，以实现高频次、广覆盖、深渗透的人群触达。中康CHIS数据显示，2023年院外市场藿香类产品整体规模达32.4亿元，其中口服液剂型规模达18.74亿元，占比57.8%...

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