泸州老窖：推进数字化营销体系建设，实现费用精准投放

酒业内参05-07

近日，泸州老窖发布投资者关系活动记录表显示，公司于4月28日召开了分析师会议。　　泸州老窖表示，近年来，公司通过加强内部管理，推进数字化营销体系的建设，实现费用的精准投放，进一步提升费效比。未来，公司会持续加强在品牌塑造和消费者建设的投入，费用率会保持在相对合理的水平。　　据泸州老窖年报显示，公司2023年销售费用达39.74亿元，同比增幅15.24%。其中，促销费用大涨107.62%，达到...

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