历史性一幕！iPhone在华市场份额跌出前五

观察者网05-07

5月6日，市场调研机构TechInsights发布最新数据。2024年一季度，中国智能手机出货量为6330万台，同比增长1%。结束了连续11个季度的下滑。在头部厂商排名中，苹果以13.7%的市场份额跌出了前五名，加入“others”（其他）行列。同期，华为出货量同比大幅增长118.8%，位居市占率第三。苹果已经不再位于前五排名之中。数据显示，统计期内，中国本土四大厂商市场份额不相上下：OPPO/...

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精彩评论

APT9man
05-07
APT9man
经济不好，买的都是国产低价机。要不要晒一下各家的平均售价
我也不
05-07
我也不
明白人都知道现在苹果最具性价比
坨宝宝
05-07
坨宝宝
国产垃圾品牌卖的也很贵，一对比其实苹果更有性价比

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15系列整体表现不佳。尽管iPhone 15 Pro Max继续占据最高端细分市场的主导地位。但遭受美国制裁的华为，凭借自主研发的芯片卷土重来。今年4月，华为推出了新型号Pura 70系列，配备了比以前更强大的芯片。从市场表现来看，制裁不能阻止中国企业取得市场进展。据市场研究机构TechInsights数据，2024年第一季度，中国智能手机出货量为6330万台。其中，华为的出货量为1050万台。此外，OPPO一季度的出货量为1070万台，荣耀的出货量为1060万台。向来回避折扣的苹果，试图挽回颓势。苹果在今年1月曾推出折扣活动，为用户提供50元到800元不等的优惠。但从结果来看，这也未能阻击中国本土企业的强劲势头。报道认为，苹果最近推出的大多数手机型号，其售价均超过600美元（约合4330元人民币）。但相比之下，中国本土厂商拥有更广泛的产品线，更容易吸引消费者。由于口径、数据等方面的差异，不同机构的报告互有差异，但均展示出苹果手机的颓势。4月25日，国际数据公司（IDC）发布的最新手机季度跟踪报告显示，2024年第一季度，中国智能手机市场出货量约6926万台，同比增长6.5%。其中，荣耀首季度在中国市场份额17.1%，同比增幅达13.2%，位列第一，华为自去年8月底回归以后快速恢复，今年第一季度已经并列中国市场第一，同比增幅超过100%。OPPO与苹果则并列第三位。图源IDC据Canalys4月26日发布的最新报告，2024年第一季度，苹果在头五厂商中跌幅最大，以1000万台的出货量排名第五，同比下降25%。图源Canalys","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[{"id":303408207544608,"gmtCreate":1715094524846,"gmtModify":1715094526901,"author":{"id":"3463638207582835","authorId":"3463638207582835","name":"APT9man","avatar":"https://static.tigerbbs.com/381907ed436a61d3c77e6b10f0cbe764","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3463638207582835","authorIdStr":"3463638207582835"},"htmlText":"经济不好，买的都是国产低价机。要不要晒一下各家的平均售价","listText":"经济不好，买的都是国产低价机。要不要晒一下各家的平均售价","text":"经济不好，买的都是国产低价机。要不要晒一下各家的平均售价","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/303408207544608","repostId":2433291622,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":303404022509728,"gmtCreate":1715093501721,"gmtModify":1715093902244,"author":{"id":"3546890977242970","authorId":"3546890977242970","name":"我也不","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3546890977242970","authorIdStr":"3546890977242970"},"htmlText":"明白人都知道现在苹果最具性价比","listText":"明白人都知道现在苹果最具性价比","text":"明白人都知道现在苹果最具性价比","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/303404022509728","repostId":2433291622,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":303390446252336,"gmtCreate":1715090254731,"gmtModify":1715093100424,"author":{"id":"16403830221417","authorId":"16403830221417","name":"坨宝宝","avatar":"https://static.tigerbbs.com/5684328ad26b836da0d8ecfb9c9d2f4d","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"16403830221417","authorIdStr":"16403830221417"},"htmlText":"国产垃圾品牌卖的也很贵，一对比其实苹果更有性价比","listText":"国产垃圾品牌卖的也很贵，一对比其实苹果更有性价比","text":"国产垃圾品牌卖的也很贵，一对比其实苹果更有性价比","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/303390446252336","repostId":2433291622,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":2,"commentSize":3,"repostSize":3,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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