林氏家居京东超级品牌日助阵草莓音乐节，以音乐营销触达年轻圈层

全景网05-08

5月1-2日，草莓音乐节在武汉热烈开唱，在这场音乐的狂欢中，林氏家居携陈绮贞、陈粒、二手玫瑰、告五人、Peace Hotel和平饭店等热门歌手和乐队一起助阵现场，为乐迷们带来了一场视听盛宴。作为2024武汉草莓音乐节官方合作伙伴，林氏家居携京东超品日亮相草莓音乐节，以“扩大你的音乐舒适区”为主题，将新品包包椅以及福利活动带至音乐节现场。活动期间，林氏家居更邀请Peace Hotel和平饭店乐队作为...

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Hotel和平饭店乐队作为林氏家居草莓音乐节舒适推荐官来到京东直播间，挖掘最chill的音乐节听歌“姿势”，借势草莓音乐节热度加速超品日传播、销量双重引爆。时尚的家居设计与激情四溢的音乐节相遇，瞬间碰撞出奇妙的化学反应，为每一位年轻人打造了一场独一无二的音乐节新体验。“草莓星人”登陆“软岛”，林氏家居占据“草莓”C位过去大家对音乐节的印象往往停留在虽然听歌很嗨、蹦迪很爽，但逃不过“罚站一天”、“人挤人”以及“花钱受罪”等让人疲惫的体验，如何破解音乐节痛点，让乐迷充分享受音乐魅力？作为与年轻人同行的时尚家居品牌，林氏家居不仅凭借时尚新潮的产品调性获得消费者的偏爱，同时善于洞察年轻人的需求，在音乐、艺术、时尚等领域完成年轻生活方式的跨界触达，精准“狙击”年轻圈层的心。在本次草莓音乐节上，林氏家居决定为乐迷“扩大舒适区”，建立一座可供草莓星人休息、放松的大型装置“软岛”，以此承接乐迷的疲惫，让乐迷享受音乐的同时也能感受家的舒适。步入音乐节现场，很难忽略林氏家居“软岛”的存在。作为全场看得最远的\"专属包厢\"，软岛不仅有最好的舞台视角，同时为现场乐迷准备了由泡泡“泳池”和新品包包椅组成的拍照打卡区，打造整个音乐节躁动现场独一份的享乐。活动现场时尚的装置设计以及送礼不断的趣味互动，让软岛在两天的音乐节期间收获了众多乐迷的青睐和潮流达人接力打卡，成为了“草莓星人”聚集圣地。值得一提的是，知名乐队Peace Hotel和平饭店在5月2日当天，以“林氏家居草莓音乐节舒适推荐官”的身份空降“软岛”，现场体验新品包包椅，并与现场众多乐迷和粉丝进行了趣味互动，再次聚焦全场视线，让林氏家居“软岛”妥妥占据草莓音乐节的C位焦点。从软岛“泳池”躺椅打卡到包包椅体验，林氏家居延续“扩大你的舒适区”理念，助阵草莓音乐节建立了一个不一样的“舒适区”，不仅为年轻消费者带来了意想不到的家居产品体验，更将品牌触角延伸到了年轻人聚集的音乐节场景，与年轻群体开展更丰富的场景和情感交互，传递品牌的年轻活力与时尚魅力。和平饭店都离不开的包包椅，“椅”起刷屏京东超品直播间延续草莓音乐节现场热度，林氏家居还邀请了Peace Hotel和平饭店出席林氏家居x京东超品日直播间参与新品首发活动，点燃直播的互动高潮。直播期间，Peace Hotel和平饭店乐队成员们与林氏家居新品包包椅进行互动，不仅手持包包椅摆出创意十足的拍照组合pose，更是现场“教学”包包椅的多种妙用，展现了他们在音乐节上最舒适、最放松的“chill”姿势状态。据乐队成员介绍，他们都已经成为了林氏包包椅的重度用户，不仅在草莓演出期间会带着包包椅上台，在平时彩排、休息也会有带着包包椅，完美诠释了包包椅去哪里都可“椅”的随拿随走属性，也展现了乐队成员对包包椅的偏爱。此次超品日新品首发的明星单品包包椅系列，以其多样的材质和款式设计、可甜可酷的多变风格以及多样的联名款式，一经面世便深受不同偏好的年轻人群喜爱。同时上新的还有在草莓pro区率先展示的小黑牛沙发与随心茶几，以时尚外观设计以及精致黑色牛皮材质彰显家居质感。为让消费者安心购入，早买早享受，本次新品上线直播当天，林氏家居给出与618同价的承诺，无需等待大促立即入手最新家居时尚单品，给消费者“直给”不套路的活动优惠。这场直播借Peace 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