东方甄选反弹逾4% 舆情事件并未严重影响直播销售

金融界04-18

东方甄选午后反弹逾4%，截至发稿，涨3.57%，报16.26港元，成交额8659.45万港元。消息面上，与辉同行和新东方因为直播行程重叠一事再次导致舆情事件。申万宏源香港指出，新东方文旅业务和东方甄选地区专场业务存在较大差别，并不影响各自的销售活动。东方甄选直播销售并没有因为舆情事件而出现滑坡，显示强劲的销售韧性。该行认为，公司以内容为王的直播带货销售模式增强了粉丝的粘性。随着公司自营产品推广和多...

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