美团今年来第四次组织架构调整，设立“核心本地商业”板块

第一财经04-19

此前整合的到家事业群、到店事业群、美团平台、基础研发等合并成为“核心本地商业”板块，王莆中出任核心本地商业CEO。　　美团进一步深化了其核心本地商业业务架构的调整。　　4月18日，美团CEO王兴发布内部邮件宣布新一轮架构调整，宣布此前整合的到家事业群、到店事业群、美团平台、基础研发等合并成为“核心本地商业”板块，王莆中出任核心本地商业CEO。同时，美团将不再设置到店事业群和到家事业群，两个事业群原...

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section","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"03690":1},"content_text":"此前整合的到家事业群、到店事业群、美团平台、基础研发等合并成为“核心本地商业”板块，王莆中出任核心本地商业CEO。　　美团进一步深化了其核心本地商业业务架构的调整。　　4月18日，美团CEO王兴发布内部邮件宣布新一轮架构调整，宣布此前整合的到家事业群、到店事业群、美团平台、基础研发等合并成为“核心本地商业”板块，王莆中出任核心本地商业CEO。同时，美团将不再设置到店事业群和到家事业群，两个事业群原下辖各部门调整为直属于“核心本地商业”。　　这是美团今年以来的第四次组织架构调整，本次调整延续了前几次调整的思路。事实上，今年2月，王兴首次宣布对到家事业群、到店事业群、美团平台、基础研发等进行整合时，美团高级副总裁王莆中就被宣布为它们的共同汇报对象，此次全员信中，王兴更多是正式宣布了整合后的组织迭代进展。　　公开资料显示，王莆中出生于1984年，是目前美团S-team（最高决策委员会）中年龄最小的成员，自2015年加入美团后，王莆中历任外卖配送高级产品总监、外卖事业部兼配送事业部负责人等职务。　　随着四次组织架构调整的推进，美团正在完成从各业务独立到业务协同的转变。今年2月，美团同时宣布了其大众点评、SaaS、骑行、充电宝等业务将由美团高级副总裁张川负责。今年3月，美团以内部信形式宣布新一轮业务负责人的轮岗任命计划，美团副总裁魏巍将负责到店餐饮事业部，外卖履约平台负责人岗位由章若愚接任，校招应届生出身的薛冰成为外卖事业部负责人。4月11日，美团再次通过内部信宣布外卖事业部下成立城市经营业务部，任命黄小芹担任负责人；成立连锁业务部，李嘉怡任负责人；成立供给探索部，任命初征担任负责人。以上负责人均向外卖事业部负责人薛冰汇报。　　上述调整中，值得注意的是，美团的到店和到家业务均任命了新的业务负责人，且均为美团内部成长起来的年轻管理者。同时，城市经营业务部、供给探索部等部门的设立也透露出美团更追求内部扁平化。某种程度上，这都将为美团新一轮的业务协同、整合减少内部阻碍。　　美团的本地生活业务近年来受到抖音的冲击。3月22日，美团财报发布后，王兴在谈到组织架构调整的目的时表示：“公司进行了组织架构调整，以提高运营效率和用户体验。调整后，一方面，业务团队可以更紧密地合作，为商家提供更好的服务，提高商家运营效率。另一方面，业务团队的整合有助于更好地识别消费者需求，增强产品和定价竞争力，改善消费者体验。此外，组织变革将通过整合平台和研发来提高运营效率并释放成本协同效应。”","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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