青岛啤酒稳占山东市场鳌头，华润燕京争夺高端化浪潮

和讯网04-10

山东啤酒市场一直是中国啤酒行业的焦点，众多啤酒品牌在此展开激烈竞争。其中，青岛啤酒稳居市场主导地位，占据70%至80%的份额，而华润啤酒和燕京啤酒分别位列二、三位。尽管面临省外品牌的挑战，但青岛啤酒依然通过收购当地酒厂和新建制造基地等方式不断扩大产能和市场份额。市场竞争加剧，省外品牌如华润啤酒和燕京啤酒通过并购、扩产等方式在山东市场持续发力。华润啤酒在业绩说明会上提出，尽管对增速和增幅不满意，但...

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