积木易搭成功入驻亚马逊SPN服务商平台，为企业出海营销提供专业3D建模服务

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近日，全栈式3D数字化解决方案提供商积木易搭正式通过亚马逊SPN服务商认证，成为亚马逊官方推荐的3D内容服务商，为亚马逊平台的电商卖家提供专业的3D建模解决方案，助力各大商家迈入3D数字化体验营销发展新阶段。亚马逊SPN全称Solution Provider Network，是亚马逊官方认证的服务商。平台对于申请入驻合作的服务商的公司实力、客户评价等各方面进行严格审核。此次积木易搭能够通过亚马逊...

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marketing","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SPN":1,"AMZN":1},"content_text":"近日，全栈式3D数字化解决方案提供商积木易搭正式通过亚马逊SPN服务商认证，成为亚马逊官方推荐的3D内容服务商，为亚马逊平台的电商卖家提供专业的3D建模解决方案，助力各大商家迈入3D数字化体验营销发展新阶段。亚马逊SPN全称Solution Provider Network，是亚马逊官方认证的服务商。平台对于申请入驻合作的服务商的公司实力、客户评价等各方面进行严格审核。此次积木易搭能够通过亚马逊SPN服务商认证，是亚马逊平台对于积木易搭在3D数字化领域综合技术实力的充分认可。当前，随着科技的发展，消费者对于线上购物体验有着越来越高的需求，在购物时更注重视觉观感的逼真性、沉浸感以及虚拟商品的互动性体验。而线上720°可交互的3D模型则将为线上商品营销展示提供一个全新的思路。与传统的2D平面图片或是视频展示商品的方式不同，720°可交互的商品3D模型意味着，当用户线上查看该商品时，能够通过旋转、缩放商品3D模型，而实现全方位、自主性、交互式查看商品的各细节部分，从而深入了解产品。作为全球知名电商平台，亚马逊一直致力于帮助卖家提升商品的展现力，为平台消费者带来更好的消费体验。去年，亚马逊平台发布了公告：“自2023年12月14日起，将停止接受将360°图像上传至产品详细页面的请求，以3D模型取代360°图像。”这一举措意味着，在帮助卖家成交、提升消费者购物体验上，亚马逊平台迈入3D互动体验营销时代。对于亚马逊平台而言，通过引入商品3D模型交互展示的方式，能够提升消费者的购物兴趣，降低退货率，提升平台满意度。截止到目前，基于3D互动营销展示需求，亚马逊平台已经推出了1款3D、4款AR浏览功能，涵盖电子消费品、户外及家居、服饰鞋靴、消费品等各品类，助力卖家提供沉浸式购物体验。(亚马逊平台推出的商品3D、AR浏览功能)成为亚马逊SPN的3D内容服务商后，积木易搭将充分利专业的3D建模服务，助力亚马逊平台各商家高速驶入3D互动营销的快车道。一直以来，积木易搭深耕3D数字化领域，凭借雄厚的技术实力，公司先后荣获国家级专精特新“小巨人”企业、国家高新技术企业、深圳市专精特新企业、国家鼓励的软件企业认定，今年3月，积木易搭还荣获“深圳知名品牌”荣誉。公司产品与服务包括3D扫描仪、3D建模服务、3D云设计工具、3D数字化营销服务平台、3D模型大数据服务平台、全息/AR/VR/互动的终端应用软件等。其中，在3D建模服务方面，公司拥有400余人的专业建模工程团队，有着工程化、标准化、规范化的建模服务流程，可提供手工建模、扫描建模、环拍建模等多种建模方式，对于家居、家电、数码、鞋服、珠宝等各类商品的3D建模有着丰富的经验，能够为亚马逊平台各商家提供高保真、高质量的商品3D建模服务，助力卖家出海营销提质增效。截至目前，积木易搭已为各行业客户累计工程建模数量超230万。(积木易搭的多样化3D建模服务模式)除了能够为亚马逊平台的各商家提供专业的3D建模解决方案外，积木易搭旗下的3D模型大数据服务平台51建模网，基于自研的 Web 3D 展示、编辑引擎，能够提供3D模型在线存储和编辑、3D互动展示、模型 Web 端流通分发等功能与服务，一站式解决商企 / 个人的商品、作品、创意的 3D 建模、编辑、应用、分发等需求，解决各行业客户商品营销互动、VR/AR 应用、 模型二次编辑创作、3D 设计协同管理等难点，赋能全行业3D数字化转型。(积木易搭旗下的3D模型大数据平台51建模网)随着数字技术的发展，3D互动体验营销将是未来线上营销的主流方式。据Snapchat的最新Z世代报告数据显示，约95%的Z世代更倾向于使用视觉沟通，约92%的Z世代对使用AR购物感兴趣。而根据亚马逊发布的数据报告显示，拥有AR和3D浏览功能的商品转化率比其他商品高1.5～3.5倍，92%的消费者认为这些功能将对其购物决策有帮助。积木易搭将发挥自身3D数字化领域的技术优势，利用其全栈式的3D数字化服务能力，助力各行业、各企业商家的营销体验数字化升级，从传统的营销模式迈入3D互动体验营销新里程。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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