Pixalate’s March 2024 Ad Fraud Research on Mobile Apps with the Highest Invalid Traffic (IVT) Rate on Google, Apple App Stores: 20% Global IVT Rate

StreetInsider03-29

LONDON, March 28, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...

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Coffee Break - Cafe Simulation (48%) Download the full list of the top 40 mobile apps  with the highest levels of IVT in March 2024.  Google Play Store apps with the highest IVT rates  Apple App Store apps with the highest IV","collect":0,"end_time":0,"defaultTopTitle":"streetinsider.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"IE00BJJMRX11.SGD":"Janus Henderson Balanced A Acc SGD","IE00B19Z9505.USD":"美盛-美国大盘成长股A Acc","BK4554":"元宇宙及AR概念","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","LU0079474960.USD":"联博美国增长基金A","LU0889565833.HKD":"FRANKLIN TECHNOLOGY \"A\" (HKD) ACC","BK4553":"喜马拉雅资本持仓","BK4571":"数字音乐概念","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","BK4585":"ETF&股票定投概念","LU0061474960.USD":"天利环球焦点基金AU Acc","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","LU0353189680.USD":"富国美国全盘成长基金Cl A Acc","LU0308772762.SGD":"Blackrock Global Allocation A2 SGD-H","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","IE00BKDWB100.SGD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A5H\" (SGDHDG) ACC","BK4566":"资本集团","BK4009":"广告","LU1804176565.USD":"EASTSPRING INV GLOBAL GROWTH EQUITY \"A\" (USD) ACC","LU0353189763.USD":"ALLSPRING  US ALL CAP GROWTH FUND \"I\" (USD) ACC","AAPL":"苹果","IE0004445015.USD":"JANUS HENDERSON BALANCED \"A2\" (USD) ACC","BK4559":"巴菲特持仓","IVT":"Inventrust Properties Corp.","CTV":"Innovid","BK4550":"红杉资本持仓","IE00BWXC8680.SGD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A5\" (SGD) ACC","GOOG":"谷歌","LU2087621335.USD":"ALLSPRING GLOBAL FACTOR ENHANCED EQUITY \"A\" (USD) ACC","LU1814569148.SGD":"WELLINGTON GLOBAL QUALITY GROWTH \"D\" (SGDHDG) ACC","LU0158827948.USD":"ALLIANZ GLOBAL SUSTAINABILITY \"A\" (USD) INC","GOOGL":"谷歌A","IE00B1BXHZ80.USD":"Legg Mason ClearBridge - US Appreciation A Acc USD","LU1691799644.USD":"Amundi Funds Polen Capital Global Growth A2 (C) USD","BK4231":"零售房地产信托","LU0965509283.SGD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (SGDHDG) INC","LU0316494557.USD":"FRANKLIN GLOBAL FUNDAMENTAL STRATEGIES \"A\" ACC","MRC":"MRC Global","LU0211327993.USD":"TEMPLETON GLOBAL EQUITY INCOME \"A\" (USD) ACC","LU0127658192.USD":"EASTSPRING INVESTMENTS GLOBAL TECHNOLOGY \"A\" (USD) ACC","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","IE0009356076.USD":"JANUS HENDERSON GLOBAL TECHNOLOGY AND INNOVATION \"A2\" (USD) ACC","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","LU0965509101.SGD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"A\" (SGDHDG) ACC","LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","BK4548":"巴美列捷福持仓","LU0211328371.USD":"TEMPLETON GLOBAL EQUITY INCOME \"A\" (MDIS) (USD)   INC","BK4104":"贸易公司与经销商","IE00B775SV38.USD":"NEUBERGER BERMAN US MULTICAP OPPORTUNITIES \"A\" (USD) ACC","IE00B3S45H60.SGD":"Neuberger Berman US Multicap Opportunities A Acc SGD-H"},"translate_title":"Pixalate's March 2024 Ad Fraud Research on Mobile Apps with the Highest Invalid Traffic (IVT) Rate on Google, Apple App Stores: 20% Global IVT Rate","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MRC":1,"AAPL":1,"IVT":1,"GOOGL":1,"GOOG":1,"CTV":1},"content_text":"LONDON, March 28, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the March 2024 Mobile Apps IVT Reports for the Apple App Store and Google Play Store. The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate. To compile this research, Pixalate’s data science team analyzed 5M+ downloadable apps across the Apple App Store and Google Play Store and 17B+ global open programmatic advertising impressions from March 1-17, 2024. Pixalate’s research reveals the average global mobile in-app IVT rate in this time period was 20%.The reports highlight the five most common types of IVT that Pixalate observed across both mobile app platforms during the study period, which are as follows:  Display Impression Fraud (Sophisticated Outlier Activity*): Involves impressions generated from the same browser or device at a statistically significant inflated rate.  Video Impression Fraud (Sophisticated Outlier Activity*): Video ad impressions that are generated from the same browser or device at a statistically significant inflated rate.  Masked IP (Manipulation/Falsification of Location Related Attributes*): Involves video ad impressions generated from the same browser or device at a statistically significant inflated rate.  Proxy (Invalid Proxy Traffic*): The impression is from an intermediary proxy device that manipulates traffic counts, passes nonhuman or invalid traffic, or fails to comply with the protocol.  High-Risk Device ID (Known Dangerous or Fraudulent SIVT Sources*): The impression is from a device ID flagged for a high risk of invalid traffic.  *Note: Parenthetical information denotes IVT detection method(s) per Media Rating Council (MRC) Invalid Traffic Guidelines.Pixalate excluded spoofing from this report, as spoofing requires different tactics to mitigate it (e.g., blocking an app highly impacted by spoofing could lead to blocking apps with real traffic attractive to buyers). See our Mobile App Spoofing series for a list of apps most affected by the spoofing IVT type.Learn more about Pixalate’s reported IVT types in our Knowledge Base.Google Play Store Apps With the Highest Rates of IVT - March 20241. Kiss Kiss: Spin the Bottle (51%)2. ARMY jimin chat fans BTS (50%)3. Nitro Nation: Car Racing Game (50%)4. Givvy Coin Collector (50%)5. クラシルリワード-移动・チラシ・レシートでポイントがたまる (48%)Apple App Store Apps With the Highest Rates of IVT - March 20241. Swappy – Jigsaw Puzzles (51%)2. Super Goal - Soccer Stickman (50%)3. How Much Does My Crush Like Me (49%)4. Which Emoji Are You? - Game (48%)5. Coffee Break - Cafe Simulation (48%) Download the full list of the top 40 mobile apps (20 from Apple App Store and 20 from Google Play Store) with the highest levels of IVT in March 2024.  Google Play Store apps with the highest IVT rates  Apple App Store apps with the highest IVT rates  About PixalatePixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com  DisclaimerThe content of this press release, and the Mobile Apps With the Highest IVT Reports (the \"Reports\"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”. \nAttachments\n\n\n\nApple App Store Apps With the Highest Rates of IVT - March 2024\n\n\nGoogle Play Store Apps With the Highest Rates of IVT - March 2024\n\n\n Nina Talcott\nPixalate Inc.\n[email protected]\n\nSource: Pixalate Inc.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2423412211"}