科技、医疗、零售客户广告支出减少 WPP(WPP.US)Q4在美销售下滑4.5%

智通财经网02-22

全球最大的广告集团WPP(WPP.US)公布了其2023年第四季度及全年业绩。财报显示，WPP Q4营收为41.16亿英镑，同比增长0.4%;营收减去传递成本为32.11亿英镑，同比下降2.8%。WPP 2023年营收为148.45亿英镑，同比增长2.9%;营收减去传递成本为118.60亿英镑，同比增长0.5%，与市场预期相符。WPP表示，该公司第四季度在美国的销售继续放缓，营收减去传递成本同比...

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WPP (WPP.US) Q4 sales in the United States fell by 4.5%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"159891":1,"WPP":1},"content_text":"全球最大的广告集团WPP(WPP.US)公布了其2023年第四季度及全年业绩。财报显示，WPP Q4营收为41.16亿英镑，同比增长0.4%;营收减去传递成本为32.11亿英镑，同比下降2.8%。WPP 2023年营收为148.45亿英镑，同比增长2.9%;营收减去传递成本为118.60亿英镑，同比增长0.5%，与市场预期相符。WPP表示，该公司第四季度在美国的销售继续放缓，营收减去传递成本同比下降了4.5%，主要原因是科技、医疗和零售客户的广告支出减少。不过，该公司第四季度在英国和印度的营收实现了强劲增长。WPP在上个月的资本市场日上表示，2024年营收减去传递成本后将与2023年持平或增长至多1%。相比之下，其竞争对手Publicis Groupe SA预计今年有机销售额将增长4%至5%。为了应对广告支出的低迷，WPP正在重组其广告机构，以削减成本，并押注于人工智能来提升业绩。WPP上月宣布，计划每年投资约2.5亿英镑用于新技术投资，以支持其人工智能战略。此前，Publicis Groupe SA也宣布了类似的计划。\n\n股市回暖，抄底炒股先开户！智能定投、条件单、个股雷达……送给你>>\n\n\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.26.0","shortVersion":"4.26.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2413668622"}