百度何俊杰：AI原生应用将成创新增长的“弹簧板”

和讯科技2023-11-28

11月28日，在“WISE2023 商业之王大会”上，百度集团资深副总裁、百度移动?态事业群组总经理何俊杰发表了《AI流经之地》为题的演讲，阐释在大模型带来全行业大变革的一年中，百度移动生态的思考和实践。何俊杰表示，站在当下，每一家企业，每一个组织，都在思考如何拥抱新时代。“对于所有企业来说，大模型有没有让你的成本变低，收入变得更高，增速更快？这就是问题本质”。他认为，繁荣的AI原生应用生态，将...

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百度移动生态正是百度集团在AI原生重构这张棋盘上的主要练兵场和AI原生应用落地第一站。过去半年，百度移动生态基于文心一言和文心大模型不断进化的综合能力，全面重构百度的应用生态与服务，打造了多元的AI原生应用矩阵。“不是整合，不是接入，而是全面‘重做一遍’”何俊杰表示。包括全新的文心一言App、百度搜索、百度文库、百度输入法、百度贴吧等用户级的产品，百度轻舸、擎舵等企业级平台和工具，都具备了全新的智能体验。其中，搜索业务作为百度的起点，是重构的重中之重，也备受关注。重构后的新搜索具有极致满足、推荐激发和多轮交互三个特点，当用户提出一个问题时，新搜索不再是提供一堆链接，而是通过对内容的理解，生成文字、图片、动态图表等多模态的答案，让用户一步获得满足。据何俊杰介绍，目前每天已经有超过3亿次的百度搜索需求，是被生成式搜索满足。百度文库也是AI原生思维改造的代表。百度文库颠覆了过去几十年对办公软件的使用习惯，完成了从“内容工具”向“生产力工具”的进化，并凭借其PPT智能生成、文档智能生成、智能编辑等大模型能力，累计吸引使用用户3000万，新功能累计使用次数破2亿，付费用户显著提升。近期，百度发布文心4.0版本，这是迄今为止最强大的文心大模型，在理解、生成、逻辑和记忆四大能力上，都有明显提升。文心4.0也进一步提升百度AI原生应用的能力，推进应用落地。从1到N，大模型带来“增量格局”何俊杰认为，当下增长正在离大模型最近的地方发生，大模型所催生的应用生态繁荣将率先带来行业从“存量格局”到“增量格局的”发展新机遇。百度也正在持续构建“1+N”的大模型生态，从大模型的“1”，到AI原生应用的“N”，不断扩大外延。以百度移动生态为例，旗下拥有600万创作者生态、数百万的商业客户生态，以及面向开发者的插件生态。这些生态用户、客户、伙伴，都正在从快速发展的“AI原生应用生态”中获益。其中，大模型插件平台“灵境矩阵”可以将百度的大模型能力与流量池赋能给开发者。目前，插件生态已经收到2.7万个开发者的注册申请，覆盖了20多个垂直领域。根据百度最新发布的第三季度财报，营收和净利润两项关键指标均超越市场预期，移动生态表现稳健。其中，广告商对AI新功能反馈积极，采用AI新功能的广告商在第三季度平均实现了高个位数的转化率增长。在财报电话会上，百度创始人、董事长兼首席执行官李彦宏表示，百度正在用文心大模型重构广告系统，包括生成式创意、生成式定向等服务，这些举措有望在四季度带来数亿元人民币的增量收入。可以说，重构后的AI原生应用也将成为持续创新增长的“弹簧板”。未来，百度也将更多的创新精力与资源投入到多元应用生态的构建。与行业一起，推动大模型从1到N，构建起繁荣的AI生态。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":246663123321016,"gmtCreate":1701241739242,"gmtModify":1701242989756,"author":{"id":"3571402940238377","authorId":"3571402940238377","authorIdStr":"3571402940238377","name":"哈哈哈哈哈哈和","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"地主家的傻儿子","listText":"地主家的傻儿子","text":"地主家的傻儿子","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/246663123321016","repostId":2386199209,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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