滴滴想找回失去的563天

全天候科技2023-10-14

重启扩张之路。四年多前的2018年9月，程维在顺风车事件后曾在内部信中反思：“内部体系提升跟不上规模扩张，就像灵魂跟不上脚步” 。四年多后，暂停新用户注册563天的滴滴重启招新，进入业绩恢复增长期，以狼性著称的程维藏不住扩张的野心，顺势提出了未来三年国内出行业务增长计划。华尔街见闻获悉，滴滴近期制定了未来三年的增长目标：2023年中国出行业务日均单量计划增长45%，2024 年、2025 年每年...

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精彩评论

贫困山区大学生
2023-10-15
贫困山区大学生
我在重庆，我用曹操[贱笑]
大王不高興
2023-10-14
大王不高興
今天回家，路上遇见一辆拉🐷崽的车在高速路上跑，前面有个烤香猪的门店[呆住] [开心] [流泪]
苍原野鹤
2023-10-14
苍原野鹤
还我三万美金💸
超级主力
2023-10-14
超级主力
满门忠烈[龇牙] [龇牙] [龇牙]
lailailai1
2023-10-14
lailailai1
没什么价值，低配版美团。

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万单。6月日均单量突破3000万单。有业内人士指出，考虑到去年疫情导致的低基数，滴滴实现今年目标的难度不大。从财报来看，滴滴也正在加速收复网约车失地。滴滴中国出行一季度订单量达23.25亿单，同比增长14.4%，二季度订单量为26.74亿单，同比增长47.7%。滴滴企业版近日公布的数据也显示，得益于企业差旅热度增长较快，订单规模已于近期全面恢复至疫情前水平。但在现在网约车江湖群雄逐鹿，百度、高德等聚合平台携低价、比价优势加速吞食网约车市场份额之际，滴滴2024年、2025年每年增长10%的目标，更为艰难。天风证券计算机首席分析师缪欣君表示，中国移动出行市场前景广阔，网约车行业竞争激烈，市场格局未定，不断有企业尝试跻身，试图从中获利，滴滴的竞争对手不容小觑。自年初滴滴恢复新用户注册以来，滴滴的业务重心回归网约车、尤其是贡献了滴滴91%总营收的中国网约车市场。作为脚踢美团、拳打大黄蜂，吞并快的、Uber中国的狠人，程维再次祭出了他的大招——“低价+补贴”。这曾帮助他在2015年、2016年网约车价格战中杀出重围，成为国内最大的网约车巨头，在2021年7月APP被下架之前，滴滴占据了一度占据了国内网约车90%以上的市场份额。 但如今，易观智库显示，滴滴的市占率已降至70%-80%。今年以来，滴滴再次以补贴招揽生意，一方面通过“滴滴567”、“滴滴9块9打车”等优惠活动吸引消费者；一方面，推出免佣卡、远距离接驾补贴和更大力度的空驶补偿等示好司机。单独五一期间，滴滴出行平台就为滴滴网约车、出租车、花小猪司机发放2亿元司机补贴；中秋和十一假期，滴滴又投入10亿补贴和奖励，其中，司机奖励超3亿。这背后是网约车江湖价格战日益惨烈。在程维忙于安全合规的这两年，以高德、百度、美团为代表的聚合出行兴起，相比滴滴，聚合出行平台可以比价，并优先展示最低价的网约车企业的报价，招揽了一众被低价吸引来的用户。有业内人士指出，高德、百度这种聚合打车平台可以直观比价，滴滴价格完全没有优势。 “原则上技术跟规模效应应该是打车平台最好的，但是不知道为何现在价格又回归到跟出租车一个水平了，而且明显比高德贵” 。甚至，滴滴正在失去他的老用户，有滴滴V7用户表示，“滴滴给我的价格比其他平台高很多，很杀熟，现在都不用滴滴了。”首汽约车、享道出行、如祺出行等网约车小弟们就此在聚合平台上 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