考验苹果的时刻来了：iPhone 15 Pro或最高涨价100美元

李丹2023-09-07

近年来，苹果引导消费者购买高端机型取得显著效果，即使iPhone销量停滞不前，苹果的收入和利润也得到提高。分析师警告，这种策略可能达到极限。苹果的主打产品iPhone将迎来新考验。一些分析师预计，北京时间下周三凌晨的新品发布会上，苹果发布的高端iPhone 15售价可能最高较前代起售价高多达100美元，相当于iPhone高端机可能最高涨价100美元。苹果涨价此前就有风声。今年7月有媒体称，苹果考虑...

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轻，苹果还将用一个可定制的按键取代标准的静音环开关，以此执行某些操作，例如快速打开相机App或打开手电筒。媒体指出，近年来，苹果引导消费者购买高端机型取得了显着效果，即使iPhone销量停滞不前，苹果的收入和利润也得到提高。售价更高将有助于负担因通胀而增加的零部件成本。但一些分析师警告，苹果的这种策略很快就会达到极限。证券研究机构Consumer Intelligence Research Partners（CIRP）的联合创始人Josh Lowitz评论称，iPhone Pro机型“可能已达到饱和点”，“我认为iPhone Pro 不会有大批新客户。一个月前苹果公布的财报显示，今年二季度总营收出现七年来首次三季连降，虽然当季营收略高于预期，但iPhone的销售额同比超预期下降2.5%。CIRP估算，二季度iPhone在美国的平均售价（ASP）2017年首次跌至948美元，同环比均下跌。此外，iPhone 15系列的一大改变据称是改用USB-C端口，这主要是为满足欧盟的法规要求。瑞银的分析师David Vogt认为，这种新端口的改变可能让消费者有些犹豫，因为必须更换所有的数据线。而交易平台SellCell最新调查显示，若iPhone 15改为USB充电，1000名iPhone用户中，66%的受访者表示会买iPhone 15，其中63%的人是因为改为USB-C端口，1000 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