iPhone 15两周后首秀！苹果官宣9月13日举行发布会

华尔街见闻2023-08-30

Wonderlust发布会预告图logo可能暗示iPhone 15的新颜色，苹果或将发布新Apple Watch。郭明錤称，潜望镜是iPhone 15系列最大的卖点，市场对iPhone 15的下半年出货预期过于保守。苹果官宣的发布会时间显示，两周后，iPhong 15就要正式亮相了。美东时间8月29日周二，苹果向媒体发出邀请，将于美东时间9月12日下午1点整、即北京时间13日凌晨1点，开始在加州...

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Apple official announcement held a press conference on September 13","themeId":"7f90558a7e884738994c0f2b233195d1","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/23810db17ace1753fee01d7e73096e3b","symbols_score_info":{"AAPL":1},"content_text":"Wonderlust发布会预告图logo可能暗示iPhone 15的新颜色，苹果或将发布新Apple Watch。郭明錤称，潜望镜是iPhone 15系列最大的卖点，市场对iPhone 15的下半年出货预期过于保守。苹果官宣的发布会时间显示，两周后，iPhong 15就要正式亮相了。美东时间8月29日周二，苹果向媒体发出邀请，将于美东时间9月12日下午1点整、即北京时间13日凌晨1点，开始在加州库比蒂诺的公司总部举行主题为Wonderlust的发布会直播。和以往一样，苹果的邀请图并未透露将发布哪些新品。但按照惯例，每年9月的秋季发布会都是主打产品iPhone的首秀舞台。有媒体认为，本次苹果的邀请预告图片里将苹果的logo设计为银色、金色和蓝色的渐变色沙丘，可能暗示了iPhone 15系列将有类似的颜色可选。此前不少传言称，除了常见的绿色、黄色、粉色和经典的红色，iPhone 15还将有“午夜”和“星光”两种新颜色。因此，邀请函logo中的沙丘颜色可能就是所谓“午夜”和“星光”颜色版本的具象。硬件方面，苹果9月发布会还可能推出新款智能手表Apple Watch，包括更新版的高端手表Apple Watch Ultra，此外，也可能在明年初正式出售以前，再次展示混合现实头显Vision Pro。软件方面，除了iOS 17，苹果料将发布新版的MacOS和watchOS。华尔街见闻曾提到，二季度苹果营收遭遇2016年来首次“三连降”，业绩电话会上还表示三季度的业绩将类似二季度。苹果亟需一款新的爆款来证明自己，让投资者为高估值买单，即将发布的iPhone 15被寄予了厚望。此前的一些消息显示，iPhone 15硬件的一大变化是用USB-C接口取代苹果专有接口，但还不能和安卓机通用。软件方面，iPhone 15将搭载苹果同时发布的iOS 17。被誉为“最准苹果分析师”、苹果“预言帝”的天风国际证券分析师郭明錤几个月前透露，iPhone将首次采用潜望镜镜头系统，实现5倍或6被的光学变焦，远超目前的3倍大小，是iPhone 15 系列中最大的相机升级，但仅限于iPhone 15 Pro Max。郭明錤最近又发帖称，潜望镜是iPhone 15系列最大的卖点，预计iPhone 15 Pro Max将约占iPhone 15系列订单的35%到40%，是占比最高的iPhone 15机型，该机型的下半年出货量将较iPhone 14 Pro Max同期增长10%到20%。最近市场担心，因供应量问题，iPhone 15的出货量会下降，iPhone 15 Pro Max将被推迟出货。而郭明錤指出，iPhone 15 Pro Max本周就将开始批量出货，苹果也在同步增加旧款机型出货。他预计iPhone 15出货量为8000万部，而市场的保守预测为7000万到8000万部。郭明錤认为，由于市场对iPhone或iPhone 15的下半年出货预期过于保守，加之9月新品发布，苹果股价近期可能迎来反弹机会。他还称，三星今年的智能手机出货量已降至2.2亿部，若苹果维持下半年的iPhone订单不变，今年的出货量料将达2.2亿至2.25亿部，超越三星成为第一大智能手机品牌，晋升头名对苹果的生态有长期的正面影响。","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2363418380"}