5万多买辆SUV！车市价格战2.0打响了

华尔街见闻2023-03-07

6万元以内能买什么车？以前在中国车市，除了五菱宏光EV，可选项很少。然而现在，5万多可以买辆自动挡SUV了。华尔街见闻获悉，近日湖北省政府联合东风汽车推出了一项购车补贴政策，自3月1日至3月底，东风旗下多个系列和车型均参与了该活动。其中，东风本田最高可享受6.8万补贴；原本官方指导价在21.19万元的东风雪铁龙C6共创版，可享受9万补贴，只卖12.19万元；指导价11.39万元的C3-XR，也能...

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腾云驾雾666
2023-03-07
腾云驾雾666
车子一定会买一送一急着抢干嘛

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The price war 2.0 in the auto market started","themeId":"","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/f1bd4e0cafb2106e60688353df40e28a","symbols_score_info":{"TSLA":0.81},"content_text":"6万元以内能买什么车？以前在中国车市，除了五菱宏光EV，可选项很少。然而现在，5万多可以买辆自动挡SUV了。华尔街见闻获悉，近日湖北省政府联合东风汽车推出了一项购车补贴政策，自3月1日至3月底，东风旗下多个系列和车型均参与了该活动。其中，东风本田最高可享受6.8万补贴；原本官方指导价在21.19万元的东风雪铁龙C6共创版，可享受9万补贴，只卖12.19万元；指导价11.39万元的C3-XR，也能享受5.6万元补贴，只需5.79万便可开回家。补贴后，以往这些市场上的滞销货成了抢手货，快速清掉了一批库存。有武汉东风雪铁龙4S店销售告诉华尔街见闻，补贴政策推出后，销售情况很好。补贴后只要5万元多的C3-XR，目前店里已经没有存货，提车订单已排到了月底。尽管雪铁龙等法系车因油耗问题一直被消费者吐槽，如今不过5万元多的价格，只能说一句，真香。华尔街见闻了解到，除了东风系与湖北省政府的联合补贴，吉林省政府也联动一汽系给出政企补贴。此外，重庆、北京、杭州和上海等城市，也都有类似优惠政策。不光是十几万到二十万的普通燃油车型在降价，以往需要加价购买的豪车，也都要通过降价来拯救销量。去年11月还卖63万的宝马X3 M40i，现在也只要47万，就能够在北京的一些4S店拿下；奔驰GLC也从40.63万元，跌至了33.7万元。大力度的政企联动补贴、厂家优惠、降价促销，也从侧面展现出传统燃油车品牌的窘境。在新能源汽车领域，除了问界、埃安、蔚来、比亚迪等跟随特斯拉降价，日系车也从2月起给出大幅优惠补贴。去年10月才上市的广汽丰田 bZ4X，其售价从19.98万元拉到了16.98万元，直降3万；一汽丰田也很快跟上，bZ4X直接降了6万，入门价来到了13.98万元；东风日产纯电动 SUV 艾睿雅也通过政企补贴，大降6万元，起售价22.48万元。显然，年初特斯拉掀起的新能源降价潮，如今演化到了2.0版本，几乎所有的传统车企、新势力，都加入了混战。以东风系合资品牌为例，给出如此巨额优惠，也是有些无奈。多位销售人士表示，随着1月特斯拉等电动车降价，20万至30万元的市场受到冲击，比亚迪随后把混动价格杀到10万以内，直接冲击了合资燃油车的主要阵地。2月上旬，比亚迪推出秦PLUS DM-i 2023冠军版，起售价直接来到了9.98万元；3月初，零跑汽车宣布对旗下三款产品改款，同时大幅下调了车型售价，原本20万元起售价的C01、C11直接杀到了15万元。零跑科技创始人、董事长朱江明直言，零跑汽车要做的直接就是抢占传统燃油车市场份额，让电车比油车更便宜。传统燃油车来到了生死区间。这几年，新能源汽车与燃油车已经形成了替代关系，去年全年中国乘用车零售2054.3万辆，同比增长1.9%。燃油车销量却同比减少230.2万辆，至1486.8万辆，同时则是新能源汽车乘用车销量增长90%，至567.4万辆，同比净增268.7万辆。比亚迪、吉利等车企去年新能源汽车销量都实现了翻倍增长。此消彼长间，是新能源汽车对燃油车的攻城略地。燃油车的滞销也导致库存高企。中国汽车流通协会2月底发布一项调查结果显示，2月中国汽车经销商库存依旧高企，同比上升2.0个百分点，至58.1%。超八成汽车经销商认为2月销售不及预期，其中一个原因就是市场竞争激烈，混乱的价格战让毛利率持续走低。在特斯拉年初降价后，这头新能源汽车时代里的巨兽震起的涟漪，让原本仿若坐山观虎斗的燃油车也被深深波及。这不只是新能源汽车的内卷，更革的是燃油车、合资车的命。从大众市场到高端市场，一场史无前例的车市价格战2.0已经打响。新能源汽车在通过降价抢占市场的同时，也在加速对传统燃油车的替代。如今的车企，在愈发激烈的竞争下已然主动、被动席卷进了这场价格战。想要活下去，只能加快自己前进的步伐，转型新能源，推出更有竞争力的产品。如若不然，再往前便是跌落深渊。","kind":"highlight","is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":627862568,"gmtCreate":1678201593254,"gmtModify":1678201875203,"author":{"id":"3547554469252185","authorId":"3547554469252185","name":"腾云驾雾666","avatar":"https://static.tigerbbs.com/5dbca456b4ddae99b84b554a5c57324d","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3547554469252185","authorIdStr":"3547554469252185"},"htmlText":"车子一定会买一送一 急着抢干嘛","listText":"车子一定会买一送一 急着抢干嘛","text":"车子一定会买一送一 急着抢干嘛","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/627862568","repostId":2317546835,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2317546835"}