宝马2023年加快触电计划2030年销量一半是纯电动车

第一财经2022-12-09

原标题：宝马明年加快触电，计划2030年销量一半是纯电动车宝马集团12月8日宣布，2023年在中国市场推出的纯电动产品将达到11款，届时宝马将拥有全面的纯电产品线，覆盖几乎所有细分市场。按照规划，宝马集团将于2025年在全球交付200万辆纯电动车，同年将推出在全新构架平台上打造的“新世代”车型。到2030年，宝马集团50%的销量将来自纯电动车型，这将推动纯电动车累计销量达1000万辆。此外，...

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精彩评论

xxclzzzz
2022-12-09
xxclzzzz
计划2030年销量一半是电动车，可笑，宝马是真糊涂还是假糊涂。2030年汽油车销量剩20%都是多说了。
- Bek Smith:
  👍
- 虹鸽1018:
  观望
- 时速180:
  [微笑]
- 村东头铁蛋:
  有有
- 豆腐果:
  加油

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Y形成竞争。今年以来，中国电动车市场快速增长。乘联会数据显示，今年前11月新能源乘用车批发销量达574.2万辆，同比增长104.6%。在11月份，新能源车的渗透率已经达到了36.3%。不过，自主品牌和特斯拉为新能源市场贡献了绝大多数销量。而传统豪华品牌和主流合资品牌在电动车领域的表现相对欠佳，从整个市场来看，目前燃油豪华品牌的品牌溢价尚未传导到电动汽车市场上。一方面，传统豪华品牌此前两年在中国市场推出的电动车产品较少，同时产品迭代速度相对较慢。另一方面，智能化水平缺失，无法迎合中国用户对于电动化产品的需求，被认为是外资品牌纯电动汽车无法复现燃油产品强势表现的重要原因。和传统燃油车时代，在人机工程学、底盘舒适性等领域进行本地化改良不同，中国用户领先全球的智能化需求，对海外车企提出了挑战。麦肯锡的研究报告显示，中国市场消费者更在乎智能化上的体验，超过80%的中国消费者认为自动驾驶和智能互联功能对他们而言非常重要。豪华品牌正加快在产品和智能化技术领域的本土化布局。2023年起，宝马、奔驰和奥迪推出的电动车产品开始增多，但撬动市场仍需要一个过程。宝马等车企今年在中国市场投产了电动车生产基地，同时在最为核心的电池领域开始加大投资。不久前，宝马宣布沈阳生产基地将进行动力电池生产的大规模扩建，该项目投资总额达100亿元。此外，宝马、奥迪、奔驰和大众汽车等均在北京、上海等地设立了研发中心，从事自动驾驶、数字化、软件等相关业务，同时与本土科技企业合作，通过战略合作或入股的方式打造本地生态系统。从整个市场来看，特斯拉抢夺了部分豪华车市场。此外，国内造车新势力推出的部分车型价格与豪华车有所重叠。蔚来汽车推出的首款车型ES8的起售价格就逼近50万元。自成立之初，蔚来对标的就是传统燃油车豪华品牌的头部阵营。理想汽车推出的旗下第二款车型L9售价进入了40万元以上的豪车市场，小鹏汽车的旗舰车型小鹏G9也已经上市，该车起售价在30万元以上。不过，蔚来、理想和小鹏等造车新势力今年的表现并不稳定，个别月份的销量出现下降，国内电动车市场格局还未稳定。业内认为，从宝马、奥迪和奔驰的规划来看，2025年是一个关键的时间节点。自2025年起，宝马集团将推出“新世代”车型，新车型将率先使用大圆柱电芯。2025年起奔驰所有新发布的车型架构也将均为纯电平台，其每款车型都将提供纯电版本选择，同时将推出3个全新纯电车型架构平台。LMC汽车市场咨询(上海)有限公司总经理曾志凌认为，外资车企在新能源方面有技术储备，只不过之前较为谨慎。传统豪华品牌产销规模大，采购议价的能力比较强，这样比较容易降低成本。随着电动车发展，优势会慢慢凸显。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":629246347,"gmtCreate":1670570857289,"gmtModify":1670570859381,"author":{"id":"3541415169882922","authorId":"3541415169882922","name":"xxclzzzz","avatar":"https://static.tigerbbs.com/9bc0252ab727779ccb4df5ab759889b9","vip":1,"crmLevel":6,"crmLevelSwitch":1,"idStr":"3541415169882922","authorIdStr":"3541415169882922"},"htmlText":"计划2030年销量一半是电动车，可笑，宝马是真糊涂还是假糊涂。2030年汽油车销量剩20%都是多说了。","listText":"计划2030年销量一半是电动车，可笑，宝马是真糊涂还是假糊涂。2030年汽油车销量剩20%都是多说了。","text":"计划2030年销量一半是电动车，可笑，宝马是真糊涂还是假糊涂。2030年汽油车销量剩20%都是多说了。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":10,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/629246347","repostId":2290640315,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":7777448,"gmtCreate":1670666056095,"gmtModify":1670666068964,"authorId":4130472326487360,"author":{"id":4130472326487360,"idStr":"4130472326487360","authorId":4130472326487360,"name":"Bek 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宝马2023年加快触电 计划2030年销量一半是纯电动车

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宝马2023年加快触电计划2030年销量一半是纯电动车