财报前瞻 | 百度广告业务或继续放缓，自动驾驶业务等待起飞

美港电讯2022-05-26

百度将于今日（5月26日）美股盘前公布2022 Q1财报，百度是一家在自动驾驶的行业领跑公司，而它在搜索引擎、广告和人工智能方面业务同样强大。由于百度没有发布官方指引，投资者可能会对其财报重点有所疑惑。下文会详细介绍和百度22年一季度财报息息相关的每个业务部门。搜索引擎和广告业务分析师认为，虽然百度的长远目标是人工智能和自动驾驶，但短期内它的大部分营收仍然来自广告业务。在上一季度，百度认为疫情反复...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

天罡金斗
2022-05-26
天罡金斗
搜索动不动就一堆广告，要不然就是要求进入某APP网页才能看，用别家的搜索直接就可以看，为什么要用你家的？
- Awesomebyc:
  1
- 魔法小天使anna:
  好
- 财源广进LZW:
  好
- 招财大猫牛:
  阅
- SPTan:
  👍
手打丸子
2022-05-26
手打丸子
赶紧起飞吧，一转眼持有5年了

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2238910550?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/f25467dd33e63770731064b931e82bd0","is_english":false,"pubTime":"2022-05-26 11:42","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2238910550","market":"us","top_or_hot":-1,"title":"财报前瞻 | 百度广告业务或继续放缓，自动驾驶业务等待起飞","media":"美港电讯","content":"<div>\n<p>百度将于今日（5月26日）美股盘前公布2022 Q1财报，百度是一家在自动驾驶的行业领跑公司，而它在搜索引擎、广告和人工智能方面业务同样强大。由于百度没有发布官方指引，投资者可能会对其财报重点有所疑惑。下文会详细介绍和百度22年一季度财报息息相关的每个业务部门。搜索引擎和广告业务分析师认为，虽然百度的长远目标是人工智能和自动驾驶，但短期内它的大部分营收仍然来自广告业务。在上一季度，百度认为疫情反复...</p>\n\n<a href=\"https://news.ushknews.com/mobile/details.html?id=1004399&type=news\">网页链接</a>\n\n</div>\n","source":"lsy1606393433888","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>财报前瞻 | 百度广告业务或继续放缓，自动驾驶业务等待起飞</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n财报前瞻 | 百度广告业务或继续放缓，自动驾驶业务等待起飞\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-05-26 11:42 北京时间&nbsp;&nbsp;&nbsp;<a href=https://news.ushknews.com/mobile/details.html?id=1004399&type=news><strong>美港电讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>百度将于今日（5月26日）美股盘前公布2022 Q1财报，百度是一家在自动驾驶的行业领跑公司，而它在搜索引擎、广告和人工智能方面业务同样强大。由于百度没有发布官方指引，投资者可能会对其财报重点有所疑惑。下文会详细介绍和百度22年一季度财报息息相关的每个业务部门。搜索引擎和广告业务分析师认为，虽然百度的长远目标是人工智能和自动驾驶，但短期内它的大部分营收仍然来自广告业务。在上一季度，百度认为疫情反复...</p>\n\n<a href=\"https://news.ushknews.com/mobile/details.html?id=1004399&type=news\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BIDU","symbol_name":"百度","start_time":0,"source_url":"https://news.ushknews.com/mobile/details.html?id=1004399&type=news","article_id":"2238910550","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/f25467dd33e63770731064b931e82bd0"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2238910550","pubTimestamp":1653536570,"columns":[],"sourceInfo":{"source_id":"lsy1606393433888","name":"美港电讯APP"},"weMediaInfo":null,"summary":"百度将于今日（5月26日）美股盘前公布2022 Q1财报，百度是一家在自动驾驶的行业领跑公司，而它在搜索引擎、广告和人工智能方面业务同样强大。由于百度没有发布官方指引，投资者可能会对其财报重点有所疑惑","collect":0,"end_time":0,"defaultTopTitle":"ushknews.com","property":["earning"],"viewcount":null,"language":"zh","relate_stocks":{"BIDU":"百度","09888":"百度集团-SW"},"translate_title":"The financial report looks forward to Baidu's advertising business or continues to slow down, and the autonomous driving business is waiting to take off","themeId":"f1e5820085574af3a8ec7b985e648360","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/433018ea975e28a3d10a62d41e69f436","symbols_score_info":{"BIDU":1,"09888":0.9},"content_text":"百度将于今日（5月26日）美股盘前公布2022 Q1财报，百度是一家在自动驾驶的行业领跑公司，而它在搜索引擎、广告和人工智能方面业务同样强大。由于百度没有发布官方指引，投资者可能会对其财报重点有所疑惑。下文会详细介绍和百度22年一季度财报息息相关的每个业务部门。搜索引擎和广告业务分析师认为，虽然百度的长远目标是人工智能和自动驾驶，但短期内它的大部分营收仍然来自广告业务。在上一季度，百度认为疫情反复是其广告业务增速放缓的原因之一，这个问题可能会在22年一季度财报中再次出现。往好的方面看，尽管疫情反复，但经济在慢慢回暖，上季度经济增速为4%，而22年第一季度经济增速为4.8%。只要百度处在经济复苏的浪潮里，就有可能提振其核心的广告营收。21年四季度核心的广告营收增长放缓至仅1%，而今年一季度实际上竞争更加激烈。而百度去年同期的增长率为35%，而20年四季度的增速为32%。因此，投资者需要密切关注百度核心的广告营收增长，以确定百度和经济回暖的走势一致。分析师认为，从长远来看，百度的这项营收核心的增速会再回到小两位数，这会在未来几个季度初露端倪。而22年一季度，广告营收能有个5%的增长都谢天谢地了。人工智能云百度虽然不是中国云技术的领跑者，但百度针对运输和制造业等垂直领域的云技术专业解决方案对市场有很大吸引力。21年四季度，百度云业务的增速高达60%，这个数据上甩开阿里巴巴等同行一大截。然而，这却比21年64%的全年平均增长率略有放缓。云业务与周期性明显的广告业务不同，在经济情况不好的时期，云技术服务的实际需求可能会增加，因为这些云技术可以提高客户的效率并降低其成本。因此，分析师对云细分市场抱有很高的期望，在理想情况下，22年一季度会再次出现超过60%的增长。但是，实际上云业务营收增长能超过50%已经很亮眼了。自动驾驶出租车服务Apollo GoApollo Go是百度的一项自动驾驶出租车服务。虽然这项业务还不是营收的主要来源，但也在迅速增长。在21年四季度，该服务的业务数据为21.3万次乘车，比三季度的数据多了一倍多。按照这个增速，Apollo Go会在22年一季度录得42.6万次乘车，但这是十分理想的数据，实际情况会有所出入，这是因为反复的疫情抑制了出行的需求。但即便百度这项业务数据并未达标，Apollo Go也是一项长期投资，投资者也不应该太担心疫情的阻碍。只要它继续获得市场份额并打入新的城市，这个季度的低增长仍无伤大雅。然而，不是所有的投资者都有耐心。如果Apollo Go业务或广告业务有一项增速放缓，百度的股票有可能在22年一季度财报发布后度过一段艰难的时光。现金流和回购百度的管理层表示，市场低估了百度的股票，因为市场还没有完全认识到百度人工智能业务和自动驾驶业务的潜力。因此，他们一直在积极利用其庞大的现金储备进行回购。也许要部分归功于其低估值和回购计划，百度的股票在最近的市场抛售中实际上表现得相当不错。过去一个月它上涨了9%，但自上一季度财报公布以来百度仍下跌了两位数，跑输大市。这种情况也许是投资者跟风抛售，或者正在为增长进一步放缓做准备。对于这个问题，百度管理层认为，投资者应该密切关注本季度百度回购了多少股。上个季度，百度通过回购计划积极给股东分红了6.5亿美元，而回购额度约占21年全年回购总股份的一半。由于目前百度的股价比上一季度跌幅更大，投资者应该密切关注管理层是否仍然对回购保持如此积极的态度。百度授权了16亿美元的回购，因此理想情况下本季度再进行约6.5亿美元的回购，并增加未来几个季度的回购授权额度。这表明，尽管存在短期逆风和严重抛售，管理层并没有对公司失去信心。总结本季度百度存在很多问题，主要是因为反复的疫情对经济和百度的周期性业务产生了负面影响。投资者应该注意这些因素对百度的营收增长有多大影响。无论本季度的表现如何，百度的自动驾驶业务都是一项长期投资，因此除非该业务数据是灾难性的，投资者都不应过于担心百度是否受到短期逆风的负面影响。根据数据模型，分析师认为百度股价十分合理。如果百度在未来十年以12%的复合年增长率增长，股价可能会在10年内增长两倍。即使自动驾驶业务没有提供强大的助力，也有可能实现这种增长水平。如果百度的自动驾驶业务变成了企业的驱动力，那它的股价会一飞冲天。因此，尽管百度的股票属于“高风险高收益”类型，但分析师还是给予它“强力买入”评级。","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":614625538,"gmtCreate":1653556653726,"gmtModify":1704857539501,"author":{"id":"3531263342349168","authorId":"3531263342349168","name":"天罡金斗","avatar":"https://static.tigerbbs.com/4524b08c65a05c8fcd92c2e46a702f51","vip":1,"hat":"https://static.tigerbbs.com/717a877921e5ed88700305c37737450d","crmLevel":2,"crmLevelSwitch":1,"idStr":"3531263342349168","authorIdStr":"3531263342349168"},"htmlText":"搜索动不动就一堆广告，要不然就是要求进入某APP网页才能看，用别家的搜索直接就可以看，为什么要用你家的？","listText":"搜索动不动就一堆广告，要不然就是要求进入某APP网页才能看，用别家的搜索直接就可以看，为什么要用你家的？","text":"搜索动不动就一堆广告，要不然就是要求进入某APP网页才能看，用别家的搜索直接就可以看，为什么要用你家的？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":6,"repostSize":0,"link":"https://laohu8.com/post/614625538","repostId":2238910550,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":7458062,"gmtCreate":1654444065495,"gmtModify":1654444066370,"authorId":3562144044247952,"author":{"id":3562144044247952,"idStr":"3562144044247952","authorId":3562144044247952,"name":"Awesomebyc","avatar":"https://static.tigerbbs.com/8d663d2fd5a97cc2d244c53bde469763","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":614625538,"type":1,"supId":0,"prevId":0,"content":"1","text":"1","html":"1"},{"id":7458055,"gmtCreate":1654443331087,"gmtModify":1654443332052,"authorId":3579328962706068,"author":{"id":3579328962706068,"idStr":"3579328962706068","authorId":3579328962706068,"name":"魔法小天使anna","avatar":"https://static.tigerbbs.com/a26748ee6fd05b213417263c694b87fe","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":614625538,"type":1,"supId":0,"prevId":0,"content":"好","text":"好","html":"好"},{"id":7458043,"gmtCreate":1654442999881,"gmtModify":1654443000691,"authorId":4101196675265780,"author":{"id":4101196675265780,"idStr":"4101196675265780","authorId":4101196675265780,"name":"财源广进LZW","avatar":"https://static.tigerbbs.com/58dd2db15e9669f22e4cb72088f05243","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":614625538,"type":1,"supId":0,"prevId":0,"content":"好","text":"好","html":"好"},{"id":7458020,"gmtCreate":1654442113157,"gmtModify":1654442114060,"authorId":3582771538591309,"author":{"id":3582771538591309,"idStr":"3582771538591309","authorId":3582771538591309,"name":"招财大猫牛","avatar":"https://static.tigerbbs.com/9e4c101f823aa0d614b8d857fcfb65f4","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":614625538,"type":1,"supId":0,"prevId":0,"content":"阅","text":"阅","html":"阅"},{"id":7457997,"gmtCreate":1654441559405,"gmtModify":1654441560131,"authorId":4093307930830840,"author":{"id":4093307930830840,"idStr":"4093307930830840","authorId":4093307930830840,"name":"SPTan","avatar":"https://static.tigerbbs.com/1f4e04c8b68c164debace3648a762d8d","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":614625538,"type":1,"supId":0,"prevId":0,"content":"👍","text":"👍","html":"👍"}],"langContent":"CN"},{"id":614635870,"gmtCreate":1653541245395,"gmtModify":1704857473129,"author":{"id":"3499390693248800","authorId":"3499390693248800","name":"手打丸子","avatar":"https://static.tigerbbs.com/3b6451df122ca089af42fd2e1f269957","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3499390693248800","authorIdStr":"3499390693248800"},"htmlText":"赶紧起飞吧，一转眼持有5年了","listText":"赶紧起飞吧，一转眼持有5年了","text":"赶紧起飞吧，一转眼持有5年了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/614635870","repostId":2238910550,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":6,"commentSize":2,"repostSize":0,"favoriteSize":4,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2238910550"}