同样是电商，为什么拼多多比淘宝卖得便宜？内行人说出其中缘由

腾讯新闻2022-03-21

这些年来，人们都知道电商平台迅速崛起，对实体商店造成了较大的冲击。不过，电商平台之间的竞争也很激烈，甚至于趋于白热化。先是阿里巴巴推出了天猫和淘宝的平台，后来京东紧随淘宝之后又发展起来了，这两家电商平台长期在流量和销量上面展开激烈竞争。就在淘宝和京东这两大平台争得不可开交之时，没想到拼多多这个电商平台却异军突起，在短短的三年时间里，就逆袭成功，迅速吸引大量流量，成为了继淘宝和京东之后的又一大型的...

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精彩评论

Zagfai
2022-03-21
Zagfai
相信用得了老虎的网友都会知道..pdd就是卖垃圾的
韭菜_007
2022-03-21
韭菜_007
机器人写的都比你写的好
星宿小小仙
2022-03-21
星宿小小仙
懂毛球啊！拼夕夕用的是白牌货，主打的价格敏感性用户群体（低收入群体为主）。所谓的白牌地球人都知道是什么，不信你可以找几个网店，去实地暗访下。Ps:我亲自去过几个卖小食品的网店仓库，不仅脏乱差，很多食品都是采取套牌的方式（比如进100袋正品，拿到所有手续，然后去小作坊套牌）

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Why is Pinduoduo cheaper than Taobao? Insiders tell the reasons","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09988":1,"BABA":1,"PDD":1,"JD":0.9,"QNETCN":0.6,"09618":0.6},"content_text":"这些年来，人们都知道电商平台迅速崛起，对实体商店造成了较大的冲击。不过，电商平台之间的竞争也很激烈，甚至于趋于白热化。先是阿里巴巴推出了天猫和淘宝的平台，后来京东紧随淘宝之后又发展起来了，这两家电商平台长期在流量和销量上面展开激烈竞争。就在淘宝和京东这两大平台争得不可开交之时，没想到拼多多这个电商平台却异军突起，在短短的三年时间里，就逆袭成功，迅速吸引大量流量，成为了继淘宝和京东之后的又一大型的电商平台。拼多多之所以能在各家电商平台中脱颖而出，与淘宝、京东并称为三大电商平台，主要有两个原因：一个是，拼多多走的是低价路线，所售的商品不仅要远比京东的低，而且比淘宝卖的商品还要便宜，这就吸引了大量的用户群体，现在拼多多有活跃用户达到7亿人。另一个是，拼多多走的是差异化竞争的道路。就在淘宝和京东在为吸引大中城市用户资源争得不可开交之时，拼多多则定位于三四线城市、小县城的用户群体，这样就能使拼多多在短短的三年时间内迅速崛起。拼多多居然能在短时期内成为淘宝的竞争对手，不得不说，其主要原因就是平台内的商品价格更低。那么，为什么同样的一件商品在拼多多的价格会更加低廉呢？有业内人士说出了其中的缘由：第一，拼多多的销售模式与其他电商平台不同，它所采取的是拼团模式，就是消费者在购买商品的时候，可以发动身边的一些朋友或家人一起组团购买商品，这样人多了之后，商品的价格就可以被压下来，消费者就能获得更加便宜的低价商品。当时，京东和淘宝几乎占领了所有的电商市场，要想进入是很难的，只有通过拼团模式才能薄利多销，压低商品价格，这样拼多多才能突出重围，在短短几年里面迅速发展和壮大起来。第二，拼多多在快速打开三四线城市以及农村市场之后，就快速获得各路投资机构的参与，募集到了不少资金，而手里有了大量资金后，拼多多就底气十足，开始对平台入驻的商家的低价销售进行补贴。这样一来，不仅吸引了大量商家入驻拼多多平台，这些商家在获得补贴之后，就更有底气进行低价销售了。而由于拼多多销售的商品价格比淘宝还便宜，所以拼多多就拥有了庞大的用户群体。第三，由于拼多多平台入驻的商家销售的商品价格要比其他电商平台更便宜，也难免会出现一些假冒伪劣商品，而拼多多为了走低价路线，对商品的质量也不够重视，在拼多多平台销售的商品质量难以获得保障。所以，很多人都把拼多多当作假冒伪劣商品的聚集地。当然，拼多多也深知电商平台若想长期发展下去，一定要重视产品的质量，这样才能获得消费者的信赖，所以，现在拼多多也在致力于整改，逐步扭转不良的口碑。之前很多人都认为，电商平台对实体店的冲击是巨大的，实际上，现在电商平台之间的竞争也是日趋白热化，就在京东和淘宝打得不可开交之时，没想到拼多多平台却异军突起，并且具备与京东、淘宝分庭抗礼的实力。拼多多平台内的商品价格之所以会这么低，主要是拼多多走的是拼团模式，拼多多对平台的商家进行低价补贴。当然，还有就是拼多多平台的商品的质量无法得到保障，在这种情况下，拼多多的价格要比淘宝还要低就不难理解了。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":637025687,"gmtCreate":1647830923580,"gmtModify":1647831587675,"author":{"id":"3534755142464781","authorId":"3534755142464781","name":"Zagfai","avatar":"https://static.tigerbbs.com/bfdc61fcfb09cba28fbdf58a19f2dfae","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3534755142464781","authorIdStr":"3534755142464781"},"htmlText":"相信用得了老虎的网友都会知道..pdd就是卖垃圾的","listText":"相信用得了老虎的网友都会知道..pdd就是卖垃圾的","text":"相信用得了老虎的网友都会知道..pdd就是卖垃圾的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/637025687","repostId":2221770062,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":637021032,"gmtCreate":1647829435921,"gmtModify":1647829435921,"author":{"id":"3554330438886505","authorId":"3554330438886505","name":"韭菜_007","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3554330438886505","authorIdStr":"3554330438886505"},"htmlText":"机器人写的都比你写的好","listText":"机器人写的都比你写的好","text":"机器人写的都比你写的好","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/637021032","repostId":2221770062,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":637065703,"gmtCreate":1647827756675,"gmtModify":1647829804626,"author":{"id":"3474342316200448","authorId":"3474342316200448","name":"星宿小小仙","avatar":"https://static.tigerbbs.com/66dfe4fd824479ae852bbd63bd7aec17","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3474342316200448","authorIdStr":"3474342316200448"},"htmlText":"懂毛球啊！拼夕夕用的是白牌货，主打的价格敏感性用户群体（低收入群体为主）。所谓的白牌地球人都知道是什么，不信你可以找几个网店，去实地暗访下。Ps:我亲自去过几个卖小食品的网店仓库，不仅脏乱差，很多食品都是采取套牌的方式（比如进100袋正品，拿到所有手续，然后去小作坊套牌）","listText":"懂毛球啊！拼夕夕用的是白牌货，主打的价格敏感性用户群体（低收入群体为主）。所谓的白牌地球人都知道是什么，不信你可以找几个网店，去实地暗访下。Ps:我亲自去过几个卖小食品的网店仓库，不仅脏乱差，很多食品都是采取套牌的方式（比如进100袋正品，拿到所有手续，然后去小作坊套牌）","text":"懂毛球啊！拼夕夕用的是白牌货，主打的价格敏感性用户群体（低收入群体为主）。所谓的白牌地球人都知道是什么，不信你可以找几个网店，去实地暗访下。Ps:我亲自去过几个卖小食品的网店仓库，不仅脏乱差，很多食品都是采取套牌的方式（比如进100袋正品，拿到所有手续，然后去小作坊套牌）","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/637065703","repostId":2221770062,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":2,"commentSize":3,"repostSize":0,"favoriteSize":2,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2221770062"}