AT&T Agrees to Microsoft Acquisition of Xandr

CNW Group2021-12-21

DALLAS, Dec. 21, 2021 /CNW/ -- AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship ...

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精彩评论

estherytwu
2021-12-22
estherytwu
Ok
- estherytwu:
  Ok
yigenxiaohai
2021-12-22
yigenxiaohai
OK
KYHBKO
2021-12-22
KYHBKO
another purchase by $Microsoft(MSFT)$now into digital media marketing after their purchase of Nuance. expecting much more value creation to follow.
- AlvinTing:
  buy gme
- cktana:
  hi
- rayhui79:
  [微笑]
- AhZhi01:
  👍
- yigenxiaohai:
  OK
bostonxsgp
2021-12-22
bostonxsgp
cool
YMF808
2021-12-22
YMF808
Great outcome
Onglie
2021-12-22
Onglie
Ok

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We look forward to using our innovative platform to help accelerate Microsoft's digital advertising and retail media capabilities,\" said Xandr's EVP and GM Mike Welch.\n\"With Xandr's talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media solutions, shaping tomorrow's digital ad marketplace into one that respects consumer privacy preferences, understands publishers' relationships with consumers and helps advertisers meet their goals,\" said Mikhail Parakhin, President of Web Experiences at Microsoft.\nThe transaction is subject to customary closing conditions, including regulatory reviews.\nAbout Xandr Inc.\nXandr Inc. is a first-tier affiliate of AT&T Inc. and a data-enabled technology platform powering a global marketplace for premium advertising.  Xandr Invest, Xandr Monetize, Xandr Curate, and Invest TV are advanced technology platforms which maximize working media dollars, offer audience-based buying at scale for digital environments, and optimize media spend across screens for buyers and sellers alike.\n*About AT&T\nAT&T Inc. (NYSE:T) is a diversified, global leader in telecommunications, media and entertainment, and technology. AT&T Communications provides more than 100 million U.S. consumers with entertainment and communications experiences across mobile and broadband. Plus, it serves high-speed, highly secure connectivity and smart solutions to nearly 3 million business customers. WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content to global audiences through its consumer brands, including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim and Turner Classic Movies. Xandr provides marketers with innovative and relevant advertising solutions for consumers around premium video content and digital advertising through its platform. AT&T Latin America provides wireless services to consumers and businesses in Mexico.\nAT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information is available at about.att.com. © 2021 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.\nCautionary Language Concerning Forward-Looking Statements\nInformation set forth in this news release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.\nThis news release may contain certain non-GAAP financial measures. Reconciliations between the non-GAAP financial measures and the GAAP financial measures are available on the company's website at https://investors.att.com.\n1 This transaction does not include the advertising sales business supporting 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