There's Still a Ton of Growth Potential Left for Instagram

Motley Fool2021-12-17

The Meta Platforms (NASDAQ:FB) app Instagram recently surpassed 2 billion monthly active users, adding about 1 billion new ones around the world over the past three years. That's despite stiff ...

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精彩评论

MoneyLau
2021-12-19
MoneyLau
Awesome
woonws
2021-12-17
woonws
I use Instagram too, but people who are younger may not?
kkh02
2021-12-17
kkh02
Like pls
- JAMKKT:
  Ok
- FunnyFun:
  Done
左安
2021-12-17
左安
👍
jerryang17
2021-12-17
jerryang17
Good.
KYBoo
2021-12-17
KYBoo
Good
- jerryang17:
  Good.
- KYBoo:
  good

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That's despite stiff ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/12/17/still-a-ton-of-growth-potential-left-for-instagram/\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":null,"symbol_name":null,"start_time":0,"source_url":"https://www.fool.com/investing/2021/12/17/still-a-ton-of-growth-potential-left-for-instagram/","article_id":"2192092080","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2192092080","pubTimestamp":1639741173,"sourceInfo":{"source_id":"fool_stock","name":"Motley Fool"},"weMediaInfo":null,"summary":"2 billion users is a big milestone, but it's by no means a finish line.","collect":0,"end_time":0,"defaultTopTitle":"fool.com","property":[],"viewcount":null,"language":"en","relate_stocks":{},"translate_title":"Instagram仍有很大的增长潜力","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SNAP":0.9,"FB":0.9},"content_text":"The Meta Platforms (NASDAQ:FB) app Instagram recently surpassed 2 billion monthly active users, adding about 1 billion new ones around the world over the past three years. That's despite stiff competition from TikTok and Snap's (NYSE:SNAP) Snapchat, among others, during that period.\nBut Instagram has managed to remain a significant source of revenue growth for its parent company in that time, and it could still have a lot of room left to keep it up.\nClosing the monetization gap\nThe amount of money American advertisers spend on Instagram will surpass the amount spent on Meta's core Facebook app this year, according to analysts at eMarketer. They expect Instagram will eventually account for more than 60% of the company's total ad revenue in just a couple of years.\nBut comparatively, Instagram will still account for less than half of Facebook's global ad revenue next year, the analysts say -- $60.5 billion versus $135.1 billion total. That leaves a considerable gap between the level to which Instagram is monetizing U.S. users versus international users.\nInvestors shouldn't expect international revenue per user on Instagram to reach the level of revenue per user in the U.S. But what they should expect is for Instagram monetization to catch up to monetization levels of the core Facebook app in each market. And Instagram revenue per user may surpass revenue per user on Facebook, just as it's done in the U.S. where Instagram has been selling ads the longest. As Instagram works on monetizing users in international markets as well as it does in the U.S., it'll fuel revenue growth for Meta.\nStill room for user growth\nFacebook ended the third quarter with 2.9 billion monthly active users. Across all of Meta's apps -- Facebook, Instagram, Messenger, and WhatsApp -- unique users totaled 3.6 billion for the period. At 2 billion users, Instagram might be the smallest of Meta's family of apps.\nThat means Instagram can continue to add new users. It might not add another billion users in three years like it just did, but Meta has existing relationships with at least 1.6 billion people who aren't on Instagram.\nUser growth has notably slowed for the core Facebook app, which increased its user count by just 6% year over year last quarter. But even after hitting 2 billion users on Facebook, the company was able to produce fairly steady user growth. And Instagram is already growing faster than Facebook was when it hit 2 billion users. 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