Allbirds Co-CEO: Shoe companies should be carbon neutral ‘from farm to foot'

Yahoo Finance2021-11-09

Allbirds (BIRD) went public on Wednesday, banking on a business built from making sneakers with a smaller carbon footprint. According to the company's co-CEO, Joey Zwillinger, Allbirds has a pledge to...

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TradeMore
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2021-11-09
mizseah
Cool
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2021-11-09
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Please like
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And they should be bridging that with carbon offsets as well.\"\nAllbirds will be the 29th B-Corporation to be a publicly listed company. Certified B-Corporations are defined as \"businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.\"\nWhile the central focus for Allbirds is “to be a great business and try to make money for our shareholders,\" Zwillinger said, \"we're also looking at environmental impact. And our focus is on climate change.”\nSustainable materials are 'the magic of Allbirds'\nZwillinger's message wasn't solely inward-looking. When it comes to sustainability, he delivered a message to other companies: \"Act much, much more quickly than they are.\"\nAllbirds isn't the only company to design shoes with a smaller carbon footprint. Over the summer, Brooks Running announced it had created a carbon-neutral version of its top-selling running shoe, the Ghost 14. 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derived material that does good for the world and also feels different and feels better, and that unlocks product opportunity to connect with consumers,” he added. “And that's where we're going to really 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