Roku's Q3 Earnings Reveal Continued International Expansion

Motley Fool2021-11-08

Streaming-content enabler Roku (NASDAQ:ROKU) is the most popular TV-operating platform in the U.S. The company is setting its sights on international markets, and its most recent earnings report shows...

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精彩评论

5121221c
2021-11-08
5121221c
I
- Priscyn:
  wondering what roku is brewing though
- 5121221c:
  O
HappySheep
2021-11-08
HappySheep
[Miser]
GinOng
2021-11-08
GinOng
To add
JeJu
2021-11-08
JeJu
Like
- SaveHK:
  like😍
- AlvinTham:
  Comment and like pls, thanks!

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That's up 23% from last year's total of 46 million active accounts. Roku signs up new accounts by selling media players that connect to TVs and by making deals with TV manufacturers to make Roku's platform the default operating system.\nRoku management's estimate of 1 billion broadband households is a massive opportunity that could provide several years of growth from the third quarter's 56.4 million accounts. The company got a significant boost in new accounts since the pandemic onset as hundreds of millions of folks were cautious about leaving their homes. That spurred demand for in-home entertainment options where Roku was a prime beneficiary.\nI find it encouraging that engagement and customer acquisition stays resilient even as the world is making progress in its battle against COVID-19. To spur further account growth, Roku launched in Germany during Q3 and now has more than 2,000 channels, including apps from local and global providers. 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So our international strategy is working for us.\n\nAs mentioned earlier, Roku has become the top-licensed TV platform in the U.S. Its method of acquiring new customers has proven to be successful, so why change it when going overseas?\nRoku stock sells off after Q3 earnings\nDespite making progress on its path to reaching a larger audience, Roku saw its stock tank more than 8% on the day following its Q3 earnings announcement. The company pointed out that supply chain disruptions would slow its growth in the near term and also decrease its profit margins.\nInvestors focusing on the near-term issues and selling Roku stock are providing an opportunity for longer-term investors to buy Roku stock at a lower price. 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