谷歌Q3营收盈利强劲，云和YouTube广告收入逊于预期

华尔街见闻2021-10-27

摘要：当季谷歌运营利润几乎是疫情前的三倍，运营利润率同比跃升8个百分点，但云收入同比增45%较上半年放缓，搜索、YouTube广告、整体广告收入的同比增速均较二季度显著放缓，盘后涨超1%后一度转跌2%。分析称，广告被苹果隐私规则影响不足为据，更关注反垄断的监管风险。 10月26日周二美股盘后，数字广告和搜索巨头、谷歌母公司Alphabet发布2021年第三季度财报。周二谷歌A类股（GOOGL）...

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href=https://wallstreetcn.com/articles/3643365><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>摘要：当季谷歌运营利润几乎是疫情前的三倍，运营利润率同比跃升8个百分点，但云收入同比增45%较上半年放缓，搜索、YouTube广告、整体广告收入的同比增速均较二季度显著放缓，盘后涨超1%后一度转跌2%。分析称，广告被苹果隐私规则影响不足为据，更关注反垄断的监管风险。\n\n10月26日周二美股盘后，数字广告和搜索巨头、谷歌母公司Alphabet发布2021年第三季度财报。\n周二谷歌A类股（GOOGL）...</p>\n\n<a 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Workspace），今年一季度的收入曾首次突破40亿美元，2020全年运营亏损高达56亿美元，今年前三季的运营亏损均至少同比砍半。\n去年四季度，谷歌公司史上首次披露云业务的运营收益，并调整财报格式，将包括核心搜索和广告业务的谷歌服务（Google Services）、谷歌云和创新业务（Other Bets）分成三大运营部门汇报业绩，被分析师视为云业务快要扭亏的积极信号。\n据统计，截至今年第二季度末，谷歌云估计占全球云市场份额的8%，排名第三，仅次于排名前两位的亚马逊AWS和微软 Azure。\n谷歌搜索、YouTube广告、整体广告收入的同比增速均较二季度显著放缓\n在最新的财报格式中，谷歌服务包括核心的广告和搜索业务、安卓系统和Chrome浏览器、硬件、谷歌地图、谷歌支付、Play应用商店和YouTube视频平台。\n三季度谷歌服务收入598.8亿美元，同比增逾40%，也高于分析师预期的581.6亿美元；运营利润239.7亿美元，同比增近66%，同样高于预期的211.3亿美元：\n\n 其中，三季度的谷歌搜索等服务收入为379.26亿美元，同比增44%，弱于二季度的同比增幅68%。\n\n\n YouTube视频平台的广告收入72.05亿美元，同比增43%，逊于预期的74亿美元，二季度曾为70亿美元且同比增超83%。\n\n\n 这令当季整体广告收入同比增43%至531.3亿美元，仅比二季度的504亿美元增长5.4%，同比与环比增幅均显著弱于二季度的近69%和逾32%。\n\n谷歌首席商务官Philipp Schindler)表示，零售是广告同比增长的最大贡献者，媒体和金融业的广告支出也很可观。但全球从疫情复苏充满不平衡，“很明显，不确定性已经成为新常态。”\n\n创新业务收入增2%但亏损扩大，广告被苹果隐私规则影响不足为据，更关注监管风险\n财报的第三环节——“其他押注”（Other Bets）曾经是谷歌的科技创新部门，定位前瞻性的产品开发与风险投资，包括自动驾驶初创公司Waymo、人工智能DeepMind、智能医疗Verily、风投基金Google Capital与Google Venture等。\n这项业务在今年三季度为1.82亿美元，同比小幅增长2.2%，二季度时曾同比增近30%，而且比二季度收入1.92亿美元环比下跌逾5%。运营亏损从去年同期的11亿美元扩大至12.9亿美元，等于亏损同比走阔了17%，但较二季度的运营亏损13.98亿美元有所收窄。\n分析师普遍相信，谷歌是后疫情时代经济重启的受益者，随着所有行业的数字广告复苏和与旅游相关的搜索增加，公司去年三季度开启的强劲业绩增幅会在今年延续。谷歌通过搜索和YouTube获取的核心广告收入与旅游和其他高接触行业的营销密切相关，也面向被疫情重创的小型企业。\n在三季报发布前，华尔街乐观地认为，随着旅游活动的增加，谷歌的搜索（Search）业务会加速复苏，搜索广告具有韧性、仍然强劲。包括摩根大通在内的主流投行称，虽然谷歌广告业务也可能受到与供应挑战相关的问题拖累，但苹果iOS隐私变更可能不会对其广告客户群产生显著影响，这主要是谷歌产生收入的业务模块较为多元，而且通过搜索和视频平台拥有重要的第一手数据。\n与广告收入相比，最令谷歌头疼的还是美国和国外的监管风险。仅在美国，谷歌就面临来自各州和联邦监管机构四项不同的反垄断诉讼，涉及其在数字广告、搜索引擎和Android移动操作系统等方面操纵市场的问题。重大的反垄断诉讼风险，可能会减缓公司的增长速度。\n为平息应用程序开发者、监管机构和国会立法者的“众怒”，谷歌上周宣布自2022年1月1日起，将大多数应用商店的app开发者头一年应用内订阅费用从30%砍半至15%，调整为与第二年起的“谷歌税”一致，分析称这一降费举动比深陷相同舆论危机的苹果还要全面和深入。","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":852587973,"gmtCreate":1635291520391,"gmtModify":1635291791460,"author":{"id":"3570833668911971","authorId":"3570833668911971","name":"Tome","avatar":"https://static.tigerbbs.com/d47f140f55f4badb19ca06d16064de5b","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"赞赞","listText":"赞赞","text":"赞赞","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/852587973","repostId":2178400305,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6379654,"gmtCreate":1635554795072,"gmtModify":1635554795169,"authorId":3570833668911971,"author":{"id":3570833668911971,"authorId":3570833668911971,"name":"Tome","avatar":"https://static.tigerbbs.com/d47f140f55f4badb19ca06d16064de5b","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":852587973,"type":1,"supId":0,"prevId":0,"content":"赞👍🏻","text":"赞👍🏻","html":"赞👍🏻"}],"langContent":"CN"},{"id":852581750,"gmtCreate":1635291313865,"gmtModify":1635291314150,"author":{"id":"3564108727353086","authorId":"3564108727353086","name":"Tummy","avatar":"https://static.tigerbbs.com/2633c0a0e18cf8c352931eb48340a8fe","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"赞👍","listText":"赞👍","text":"赞👍","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/852581750","repostId":2178400305,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":852593694,"gmtCreate":1635289663993,"gmtModify":1635289670223,"author":{"id":"4092032122452460","authorId":"4092032122452460","name":"嘞撸虎7","avatar":"https://static.tigerbbs.com/451ff62190f624c13c07b54476dd5930","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"阅","listText":"阅","text":"阅","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/852593694","repostId":2178400305,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":79,"commentSize":3,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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