OLED电视进5000元以内能托起销量？

新浪科技综合2021-09-06

本文来自家电网。上月，国内彩电市场销量第一品牌小米OLED电视率先引爆价格普及风暴，打出55寸首发价4999元、65寸首发价为6999元、小米77英寸OLED电视首发价16999元。据悉，这三款机器都是OLED电视目前最便宜的产品。尤其是55寸和65寸和市面主流品牌同尺寸液晶电视的价格已经缩近到1.5倍以内。此举，在很多行业人士看来，或将真正推动OLED电视的销量进入一个新节点。那么市场的...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

whitehouse
2021-09-06
whitehouse
good
泰格儿沫
2021-09-06
泰格儿沫
好

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2165802706?lang=zh_CN&edition=full","thumbnail":"https://k.sinaimg.cn/n/tech/transform/160/w640h320/20210905/a6f4-8874a68002a7e846bf61db69f7f5aa73.jpg/w120h90l50t1c83.jpg","is_english":false,"pubTime":"2021-09-06 05:36","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2165802706","market":"hk","top_or_hot":-1,"title":"OLED电视进5000元以内能托起销量？","media":"新浪科技综合","content":"<div>\n<p>本文来自家电网。\n上月，国内彩电市场销量第一品牌小米OLED电视率先引爆价格普及风暴，打出55寸首发价4999元、65寸首发价为6999元、小米77英寸OLED电视首发价16999元。据悉，这三款机器都是OLED电视目前最便宜的产品。\n尤其是55寸和65寸和市面主流品牌同尺寸液晶电视的价格已经缩近到1.5倍以内。此举，在很多行业人士看来，或将真正推动OLED电视的销量进入一个新节点。\n那么市场的...</p>\n\n<a href=\"https://tech.sina.cn/digi/elec/2021-09-06/detail-iktzscyx2099083.d.html?vt=4\">网页链接</a>\n\n</div>\n","source":"sina_tech","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>OLED电视进5000元以内能托起销量？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nOLED电视进5000元以内能托起销量？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-06 05:36 北京时间&nbsp;&nbsp;&nbsp;<a href=https://tech.sina.cn/digi/elec/2021-09-06/detail-iktzscyx2099083.d.html?vt=4><strong>新浪科技综合</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本文来自家电网。\n上月，国内彩电市场销量第一品牌小米OLED电视率先引爆价格普及风暴，打出55寸首发价4999元、65寸首发价为6999元、小米77英寸OLED电视首发价16999元。据悉，这三款机器都是OLED电视目前最便宜的产品。\n尤其是55寸和65寸和市面主流品牌同尺寸液晶电视的价格已经缩近到1.5倍以内。此举，在很多行业人士看来，或将真正推动OLED电视的销量进入一个新节点。\n那么市场的...</p>\n\n<a href=\"https://tech.sina.cn/digi/elec/2021-09-06/detail-iktzscyx2099083.d.html?vt=4\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"01810","symbol_name":"小米集团-W","start_time":0,"source_url":"https://tech.sina.cn/digi/elec/2021-09-06/detail-iktzscyx2099083.d.html?vt=4","article_id":"2165802706","we_media_id":null,"thumbnails":["https://k.sinaimg.cn/n/tech/transform/160/w640h320/20210905/a6f4-8874a68002a7e846bf61db69f7f5aa73.jpg/w120h90l50t1c83.jpg"],"rights":{"source":"sina_tech","url":"https://tech.sina.cn/digi/elec/2021-09-06/detail-iktzscyx2099083.d.html?vt=4","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}.weibo_user{#sourceStyle#; margin-bottom: 0; display: inline-block;}.weibo_time{#sourceStyle#};","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action, .j_float_wbro, .j_article_wbreco","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2165802706","pubTimestamp":1630877764,"sourceInfo":{"source_id":"sina_tech","name":"新浪科技"},"weMediaInfo":null,"summary":"上月，国内彩电市场销量第一品牌小米OLED电视率先引爆价格普及风暴，打出55寸首发价4999元、65寸首发价为6999元、小米77英寸OLED电视首发价16999元。据悉，这三款机器都是OLED电视目前最便宜的产品。此举，在很多行业人士看来，或将真正推动OLED电视的销量进入一个新节点。答案是，OLED电视价格进入到相对亲民节点后，上量是自然的。","collect":0,"end_time":0,"defaultTopTitle":"sina.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"01810":"小米集团-W"},"translate_title":"Can OLED TV hold up sales within 5000 yuan?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01810":0.9},"content_text":"本文来自家电网。\n上月，国内彩电市场销量第一品牌小米OLED电视率先引爆价格普及风暴，打出55寸首发价4999元、65寸首发价为6999元、小米77英寸OLED电视首发价16999元。据悉，这三款机器都是OLED电视目前最便宜的产品。\n尤其是55寸和65寸和市面主流品牌同尺寸液晶电视的价格已经缩近到1.5倍以内。此举，在很多行业人士看来，或将真正推动OLED电视的销量进入一个新节点。\n那么市场的结果是否和之前行业人士预测的一样，会拉动其销量呢？答案是，OLED电视价格进入到相对亲民节点后，上量是自然的。\n\n\n\n\n9月2日，小米电视官方发出海报，小米电视OLED新品上市15天（8月16日~8月31日）销量突破10000台，刷新行业纪录。\n半个月销量破万台，在整个千万级体量的规模彩电市场中，可以说从单一数字上来看，并不那么刺眼。但是，一旦从OLED电视在中国市场具体销量轨迹来看，小米让OLED电视在15天的时间销量破万台，这可能是OLED电视从销量这个维度上来说是一个“新纪录”。\n要知道，过去4年的时间（2017~2020）当中OLED电视的年销量一直都没有达到20万台。据奥维云网数据显示，2017年是11.3万台、2018为16.6万台、2019年是近年来最高点也只有19.2万台，而到了去年又再次销量回落减产，只有18.1万台的销量。\n\n\n\n\n而即使到了今年上半年，据奥维云网数据显示，2021年上半年国内OLED电视销量也只有10.1万台，和以往的上半年相比增速不明显。\n从以上这则数据可以看出，OLED电视过去5年的时间里，销量一直是一个“心魔”。对OLED在彩电市场端无法“上量”，百姓家电网创始人杨帆坚定的认为，其最大的“绊脚石”就是价格过高。\n在小米6 OLED电视未上市之前，OLED电视均价相比同尺寸液晶电视在2倍以上，如此大的价格差，势必会影响相当一部分消费者的“尝鲜”。\n杨帆告诉《视听圈》：OLED电视价格要想进入“放量”阶段，只有其价格和液晶电视的“落差”下压到1.5倍以内，才有机会“破局”。\n\n\n\n\n从今年上半年的液晶电视价格不断走高的态势看，整体均价已经超过3000元，高达3320元。按照1.5倍价格落差的标准，当OLED电视进入5000元以内，就实现和液晶电视价格差距在1.5倍以内的“定律”。而小米此次在OLED电视新品上，直接把55寸拉入4999元这个节点，就让OLED电视和同尺寸液晶电视的价格落差来到1.5倍以内，这无疑给OLED电视普及之路“撬开”巨大的普及缺口。\n后记：小米OLED电视新品在15天内销量破万台的“成绩单”，也反映出一个事实，彩电市场当中“低价”逻辑还是有一定的“推动力”。OLED电视在之前始终销量没有太大的“起色”背景下，，小米率先再次祭出价格牌，这是小米在OLED电视产品线上欲再次求量的一次重大“机会的把握”、也是行业市场规则的再一次运用。而从眼下的成绩单也可以佐证，OLED电视这一次打出“低价”牌，还是有一定的效果和威力。因此，从这个维度上来看，只有OLED电视价格还要持续下探，才有机会冲量。\n后续随着小米在OLED电视价格率先引爆下，未来OLED的市场愈发热闹，也会带动更多厂商的加入OLED电视价格亲民运动，有望进一步推动OLED的普及。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":814763254,"gmtCreate":1630886139178,"gmtModify":1630886139178,"author":{"id":"4087554477310970","authorId":"4087554477310970","name":"whitehouse","avatar":"https://static.tigerbbs.com/89b10bbbdd0f9fe446c5a31c63177def","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"4087554477310970","idStr":"4087554477310970"},"htmlText":"good","listText":"good","text":"good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/814763254","repostId":2165802706,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":814705627,"gmtCreate":1630883685969,"gmtModify":1630883685969,"author":{"id":"3582240015316418","authorId":"3582240015316418","name":"泰格儿沫","avatar":"https://static.tigerbbs.com/4f001b92b909958f86be6097b143a711","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3582240015316418","idStr":"3582240015316418"},"htmlText":"好","listText":"好","text":"好","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/814705627","repostId":2165802706,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":10,"commentSize":2,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2165802706"}