Japan's Shiseido to sell brands to Advent International for $700 mln

Reuters2021-08-26

TOKYO, Aug 26 (Reuters) - Japanese cosmetics firm Shiseido will sell three of its prestige make-up brands - bareMinerals, BUXOM and Laura Mercier - to U.S.-based private equity firm Advent International for $700 million, it said on Thursday.

The sale is part of its strategy to reposition itself as a global skin beauty company, it said.

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