摘桃创维OLED 小米杀了OLED行业措手不及？

OFweek2021-08-13

在OLED雄心万丈的创维或遇阻。这一次，来势凶猛的是一向以敢于低价搏杀的小米OLED低价亮相。对于创维而言，OLED是其近几年力推的新品。在OLED仍处于市场培育期、价格相对较高时，指望通过规模量产后降价普及的愿望或被小米“截胡”。7月10日晚，“价格屠夫”小米推出了史上最低价的OLED电视，55英寸OLED电视价格首次降至4999元，65英寸OLED电视价格下探至6999元，高端旗舰77寸大师版...

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Tree015
2021-08-14
Tree015
看好小米
约简
2021-08-14
约简
看好小米

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021081317570679e10235&s=b><strong>OFweek</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在OLED雄心万丈的创维或遇阻。这一次，来势凶猛的是一向以敢于低价搏杀的小米OLED低价亮相。对于创维而言，OLED是其近几年力推的新品。在OLED仍处于市场培育期、价格相对较高时，指望通过规模量产后降价普及的愿望或被小米“截胡”。7月10日晚，“价格屠夫”小米推出了史上最低价的OLED电视，55英寸OLED电视价格首次降至4999元，65英寸OLED电视价格下探至6999元，高端旗舰77寸大师版...</p>\n\n<a 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OLED拥有900nits峰值亮度，显示器级色准Delta E 2,98.5%P3电影级广色域覆盖，能够呈现更多画面细节；OLED为天然防蓝光材料，能有效控制高能蓝光对眼睛造成的危害；它实现了HDR认证大满贯，还有IMAX ENHANCED顶级音画认证加持，在家就可以享受影院级的视听效果。而且小米电视只是载体，生态链模式才是更大的价值。以电视作为切入点，然后是空气净化器、电脑、空调、摄像机、行车记录仪、感应灯、音响、路由器、血压仪、手环、体脂称等等，最后会形成一个小米智能管家的终极闭环。所以，小米OLED电视的推广不止是为用户提供观影体验，电视之后的智能服务才是用户的增值享受，而这是创维所不具备的。不是创维OLED技术不好而是小米更快更狠在市场占位方面显然小米更有优势。除了生态链和米粉以外，更重要的是把价格拉低，这对创维的打击可想而知。小米电视敢于喊出要做OLED电视销量第一，这是一种品牌自信，更是对创维头部位置志在必得的决心。小米将OLED电视价格大幅下滑，极有可能快速拉升小米电视6 OLED销量，继而威胁到创维在中国OLED电视市场的地位。可以预见的是，下半年OLED电视领域或将进入血腥价格战。如果创维也跟着降价，对创维的品牌形象、高端定位，乃至于未来的OLED布局或有影响。但如果敌动我不动，创维也可能陷入市场份额被抢夺的被动局面。这场传统电视品牌与互联网电视品牌之间的碰撞，结局就看创维该如何选择。文章来源：OFweek原标题：摘桃创维OLED，小米杀了OLED行业措手不及？","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":897108211,"gmtCreate":1628897148733,"gmtModify":1628897148733,"author":{"id":"3472266374785758","authorId":"3472266374785758","name":"Tree015","avatar":"https://static.tigerbbs.com/7ed520daa5e8bc46a5964c478d8f985f","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"看好小米","listText":"看好小米","text":"看好小米","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/897108211","repostId":2159638216,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":897108044,"gmtCreate":1628897065588,"gmtModify":1628897065588,"author":{"id":"3584008258125900","authorId":"3584008258125900","name":"约简","avatar":"https://static.tigerbbs.com/28b15267caa24b7c86deec6492c073c6","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"看好小米","listText":"看好小米","text":"看好小米","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/897108044","repostId":2159638216,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":2,"commentSize":2,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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