Disney CEO says 40% of upfront ad sales went to streaming or digital

Reuters2021-06-15

LOS ANGELES, June 14 (Reuters) - Walt Disney Co's advertising revenue for the upcoming fall television season rose by "double-digits" from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.

About 40% of sales during the "upfront" sales period went to streaming or digital ads, Chapek said at Credit Suisse's virtual Communications Conference.

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精彩评论

2ff9c42e
2021-06-16
2ff9c42e
Ok
113f96a0
2021-06-16
113f96a0
Wow good stuff i like it
Elasticfam
2021-06-15
Elasticfam
lol
kimberly
2021-06-15
kimberly
Great!
Purpong
2021-06-15
Purpong
Nice!
kris19
2021-06-15
kris19
Long term investment? Can beat Netflix?

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