业绩再创新高，小米终于站稳高端了？

虎嗅2021-05-26

小米再创新高。 2021年5月26日，小米集团公布2021年第一季度业绩。营收达人民币769亿元，同比增长54.7%，上市以来历史新高，经调整净利润人民币61亿元，同比增长163.8%，同样也是历史新高。收入及利润均有翻倍的同比增长，主要是因为去年疫情影响，基数较低。利润环比的话就差不多在同一水平线了。截至今日，小米每股28.15港元，维持在近三个月来的高位水平。手机、IoT、互联网依然是...

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精彩评论

KenCheng
2021-05-27
KenCheng
可以入手了
- CMChai100:
  今天可以冲上30吗
Kenwong
2021-05-27
Kenwong
👍
- Kenwong回复Kenwong:
  👍
- Kenwong:
  👍
- ericchan43:
  👍
- ericchan43:
  👍
Gnehnusee
2021-05-27
Gnehnusee
zhenbucuo
一路向北666
2021-05-26
一路向北666
任务打卡

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确实算是配得上这个“旗舰守门员”的称呼，即跟我一样价格的没我好，比我好的没我便宜，当然，硬要说的话，小米 11 依然是在高端机中延续“性价比玩法”。11 Ultra 的销量是不如 11 的，小米的真高端还得继续琢磨怎么提升。11 系列确实卖的还行，再进一步上探，就交给之后的机型吧。\n今年以来，国产手机集体涨价，由于华为手机收到冲击，中国手机市场尤其是高端市场，让出了一大块位置，谁不想吃掉这一块肥肉呢？小米确确实实算是抓住了其中的一些机会，但这也会让外界产生疑惑，小米的高端战略，到底是真的成功了，还只是“捡了便宜”呢？\n这个问题，只能有之后更贵的“真旗舰”来回答。\n走量机器方面是小米的一贯优势，今天红米发布了最畅销的机型 Note 10 系列，二三季度的财报中会有体现，6.18 各家的战绩也是二季度业绩最重要的节点。\n小米高端市场有所斩获的同时，并没能乘胜在中国市场的份额上更进一步，OV 组成了领先集团。而这也是小米今年以来开始死磕线下渠道的原因所在。\n\n小米境外手机继续稳定增长，印度还是第一，东欧、西班牙之类业务突出的国家也保持了头名的位置，西欧市场的第三名估计暂时是没希望突破了。和上个季度一样，小米来自海外的收入依然占到了一半左右。\n手机业务的强势伴随而来的，还有小米的互联网业务。随着小米互联网广告业务，再创单季度历史新高，收入人民币 39 亿元，同比增长46.3%，同时 MIUI 用户数、来自海外的互联网收入都有所提升，小米的互联网模式不再是新鲜概念，如今已经是稳定的营收来源。\nIoT 方面则是正常发挥，不如去年 Q4 超 200 亿元的高位，主要是全球缺芯导致的产能问题。小米今年一季度发布的红米大师 86 寸，发布之时 7999 元，如今已经涨到了 9999 元，供应问题可见一斑。好消息是，去年 Q4 数据显示空气净化器、智能门锁产品市场份额第一，扫地机器人市场份额第二，坏消息是环比下跌的 IoT 业务亮点不多，小米除电视以外的大家电业务（白电）泛善可陈，好几个季度的财报中都未见提及。\n总而言之，小米这季度创纪录的营收，主要是由出货量环比提升近 1000 万部的手机业务贡献。出货量走高，ASP 提升，小米手机这季度的答卷足够让市场满意。\n再来看一些有意思的数据：\n财报中，小米第一次提及了造车业务，不过并没有太多额外信息，还是投资的金额：初期投资 100 亿人民币，未来十年投入 100 亿美元。2020 年，小米现金储备量 1080 亿，今年一季度则是 343 亿元，短期来看投资到造车中的钱还是足够的。\n研发方面，2021 年 Q1 小米研发开支达到了人民币 30 亿元，同比增长 61.0%，做高端必须要靠研发，这是常识，小米也舍得花钱，比如和三星定制的 CMOS GN2，小米就表示研发费用是 2 亿。\n截至 Q1，小米共投资超过 320 家公司，总账面价值人民币 519 亿元，同比增长 60.8%，一季度投资净利 4 亿人民币，市场复苏，小米的投资业务也维持着不错的增长。\n吃瓜群众最喜欢的薪资环节，小米一季度薪酬开支 34 亿元，较2020年第四季度增加10.5%。全职员工数量 23410，其中 14921 名员工持有股权激励。\n小米最近也开启了成立以来规模最大的校招。高端手机、海外市场、造车、IoT……小米的各项业务都还能看到增长空间。从去年 Q2 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