腾讯主动进入“少赚钱”模式，但这样才更恐怖吧

开柒2021-05-21

话说，腾讯昨天公布了第一季度财报，八姐有盆友要说了，哼，别看了，腾讯这么牛掰，那肯定是形势又是一片大好了呗。不过，八姐要说的是，其实腾讯的业绩固然是挺好的，但更值得关心的是，腾讯在这次财报中传递的信号——那就是，腾讯将在挺长一段时间切换至“少赚钱”的模式，这对于腾讯股东们而言，短期内可能都不是一件好事。腾讯在财报中强调，“我们将主动加大投入，把二零二一年的部分利润增量投资于新的机会，我们相信...

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精彩评论

天天向上1111111
2021-05-22
天天向上1111111
吹，继续吹
- 新疆小伙:
  你来你来，你也吹
淡月悬山海
2021-05-21
淡月悬山海
看sea
克伦希尔
2021-05-21
克伦希尔
居然可以拒绝披露？
Lucy9988
2021-05-21
Lucy9988
未来应该好吧，但是眼下确实走不出来底部
我i168
2021-05-21
我i168
$TENCENT(00700)$怎么样...八姐说清楚了[Strong] [Cool]
被幸运女神眷顾的男人
2021-05-21
被幸运女神眷顾的男人
腾讯永远滴神

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href=\"https://tech.sina.cn/i/gn/2021-05-21/detail-ikmyaawc6614534.d.html?vt=4\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"00700","symbol_name":"腾讯控股","start_time":0,"source_url":"https://tech.sina.cn/i/gn/2021-05-21/detail-ikmyaawc6614534.d.html?vt=4","article_id":"2137749519","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/00bc38451d364c768f0efed21ef90892"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2137749519","pubTimestamp":1621563816,"sourceInfo":{"source_id":"kq","name":"开柒"},"weMediaInfo":null,"summary":"话说，腾讯昨天公布了第一季度财报，八姐有盆友要说了，哼，别看了，腾讯这么牛掰，那肯定是形势又是一片大好了呗。不过，八姐要说的是，其实腾讯的业绩固然是挺好的，但更值得关心的是，腾讯在这次财报中传递的信号——那就是，腾讯将在挺长一段时间切换至“少赚钱”的模式，这对于腾讯股东们而言，短期内可能都不是一件好事。财报显示，腾讯游戏收入增长17%至人民币436亿，这个同比增速的确不算高，是最近六个季度以来的同比新低。","collect":0,"end_time":0,"defaultTopTitle":"sina.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"00700":"腾讯控股","QNETCN":"纳斯达克中美互联网老虎指数","TCEHY":"腾讯控股ADR"},"translate_title":"Tencent took the initiative to enter the \"less money\" model, but this is more horrible","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/1c20057c5d06686cee03c7429ee86754","symbols_score_info":{"00700":0.9,"QNETCN":0.9,"TCEHY":0.9},"content_text":"话说，腾讯昨天公布了第一季度财报，八姐有盆友要说了，哼，别看了，腾讯这么牛掰，那肯定是形势又是一片大好了呗。不过，八姐要说的是，其实腾讯的业绩固然是挺好的，但更值得关心的是，腾讯在这次财报中传递的信号——那就是，腾讯将在挺长一段时间切换至“少赚钱”的模式，这对于腾讯股东们而言，短期内可能都不是一件好事。\n\n\n腾讯在财报中强调，“我们将主动加大投入，把二零二一年的部分利润增量投资于新的机会，我们相信此举长远而言可带来丰厚回报。这些投入会覆盖以下领域—— 企业服务、游戏及短视频内容。”\n那么，腾讯的投入力度会有多大呢？根据刘炽平在财报会议上的发言，投资区间是0—22%，也就是非国际财务报告准则的所有赚的钱都有可能花掉投资这三方面业务。\n而实际上，腾讯的投资已经开始了，因为腾讯的非国际财务报告准则下的净利润同比增速已经下降到了7个季度以来的最低。而这一指标因为刨除了账面投资收益等，是判断腾讯经营利润的更为重要的指标。\n\n\n再结合腾讯首期投入500亿到“可持续社会价值事业部”，这又是去年净利润（非标）的一半还多，嗯，说腾讯进入“少赚钱”的大花钱时代，丝毫不为过。\n不过，八姐的感觉是，腾讯这样主动做一方面可能是有意规避监管风险，另一方面也是为了在企业服务、游戏及短视频内容这三个领域扩大自己的竞争力，嗯，这些市场的竞争者们准备好了吗？新一轮的烧钱大战开始了哦。当然，这也与腾讯雄厚的现金储备有关，毕竟，腾讯账上还躺着近1500亿的现金呢。\n\n\n好啦，下面来详细说下腾讯第一季度财报的关键信息。\n1，腾讯收入增长25%，仍旧超出了市场预期。\n财报显示，腾讯总收入为人民币1353亿元，同比增长25%，这个增速不算快，是一年来的最低增速，但依然超出了分析师的预期。\n\n\n2，腾讯游戏增长依然还是挺猛的。\n财报显示，腾讯游戏收入增长17%至人民币436亿，这个同比增速的确不算高，是最近六个季度以来的同比新低。但值得注意的是，由于去年第一季度处于疫情隔离阶段，全民宅家休闲娱乐，这也导致了腾讯去年第一季度游戏业务增长迅速。在这样的基数之下，腾讯游戏收入出现增长也还是不错的，而且环比也有超过10%的增长。\n\n\n3，腾讯广告业务回温。\n财报显示，腾讯网络广告业务第一季的收入同比增长23%至人民币218亿元。社交及其他广告收入增长27%至人民币185亿元。媒体广告收入增长7%至人民币33亿元。\n\n\n另外，财报中有一点值得关注，腾讯在财报中称，社交广告的增长主要是因为广告主对微信友圈广告的投放，以及移动广告联盟的需求增长而提供更多广告库存所推动。简而言之，微信朋友圈即便在控制展现的频次，但这依然是大杀器，腾讯只要随便增加点广告位，那收入就可以蹭蹭地涨，只是腾讯比较克制而已。\n除此之外，K12的教育整顿也对腾讯的广告收入带来了负面影响。腾讯高管承认，教育广告目前已经是在线广告贡献最大的五个行业之一，当然这个领域发生的事情就可能会对整体广告行业产生一定影响，\n4，腾讯拒绝披露视频号的数据。\n在财报中，腾讯多次提到了对短视频特别是视频号的高度重视。比如，短视频是腾讯投资的方向之一，再比如，财报中也提到，视频号是微信的重点。但腾讯却拒绝披露视频号的用户数据，所以，是数据不好看？还是数据太好看怕吓到了竞争对手？\n5，腾讯的金融科技服务出现了两年来的最大涨幅。\n财报显示，腾讯金融科技及企业服务业务收入同比增长47%至人民币390亿元，这也是两年以来的最大同比涨幅。\n\n\n为啥增速这么快呢？腾讯方面的解释是，第一季度是春节，大家增加消费，促成了微信支付交易增长。\n另一方面，针对阿里云这一季度增速放缓，腾讯高管则认为这并不意味着行业内大企业云基础服务需求的降低。尽管腾讯没有披露腾讯云的具体数字，但称腾讯云一季度的增速超过行业水平，并认为这主要是因为腾讯平台即服务（PaaS）业务增长不错。\n6，腾讯视频付费用户达到了1.26亿。\n第一季度，腾讯视频付费服务会员数同比增长12%至1.25亿，比上季度增加了200万。与此同时，腾讯视频领先了爱奇艺近2000万会员。\n7，微信依然很稳，但QQ一年流失了近9000万用户。\n根据腾讯披露的数据，微信月活用户高达12.4亿，同比增长3.3%，环比增长1.4%。对于微信这样超级体量的产品，这已经是不错的增速了。\n与此同时，QQ的数据就不怎么好看了，移动端月活跃用户为6.06亿，同比下滑12.6%，一年流失了8710万用户。而稍好一点的信息是，与上一个季度相比，第一季度，QQ的月活又涨了近600万。\n\n\n而QQ月活的下降可能也与腾讯对QQ团队的调整强关联。此前，腾讯让天美工作室群的负责人姚晓光来同时负责QQ。在财报中，腾讯也解释称，腾讯将用技术促进QQ内部社交与内容消费体验之间的融合，比如即时通讯与游戏之间的融合体验。新的QQ新领导团队将致力升级QQ的技术、运营及内容，更好地服务年轻用户在社交及娱乐方面的需求。\n8，投资业务挺亮眼：腾讯一个季度浮盈195亿，投资总估值超过1万亿。\n第一季度，腾讯净利润478亿元人民币，同比增长65%。在这其中，腾讯的投资收益就高达195亿元。\n与此同时，腾讯投资的联盈公司的总估值高达1.1万亿。\n另外，腾讯这一季度投资所花出去的钱也高达550亿元。不得不说，腾讯作为一家投资公司，也是杠杠的。\n\n\n9，腾讯大厂员工数接近9w，人均薪酬成本下降。\n根据财报，腾讯第一季度员工数接近9万，达到了89228名，比去年增长了近2.5万人，同比增长38.9%。员工数量的增速高于薪酬成本的增速，也就是说实际上人均薪酬成本是下降的。当然，粗略计算，腾讯季度人均薪酬成本为22.8万元，月人均薪酬成本为7.6万元，这依然是一个不低的数字。\n总而言之，腾讯的各方面增长还是相当不错的。而至于把利润都去重新投入到重点业务后，腾讯又是否会在这几个部分增长更快，咱们就拭目以待吧","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":139667530,"gmtCreate":1621615766720,"gmtModify":1621615766720,"author":{"id":"3509608619752953","authorId":"3509608619752953","name":"天天向上1111111","avatar":"https://static.tigerbbs.com/a2dc851fe82e3a270fa5677b3e254a83","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3509608619752953","idStr":"3509608619752953"},"htmlText":"吹，继续吹","listText":"吹，继续吹","text":"吹，继续吹","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/139667530","repostId":2137749519,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4502569,"gmtCreate":1622340962764,"gmtModify":1622340962764,"authorId":3480977421440156,"author":{"id":3480977421440156,"idStr":"3480977421440156","authorId":3480977421440156,"name":"新疆小伙","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":139667530,"type":1,"supId":0,"prevId":0,"content":"你来你来，你也吹","text":"你来你来，你也吹","html":"你来你来，你也吹"}],"langContent":"CN"},{"id":139157413,"gmtCreate":1621603418232,"gmtModify":1621603418232,"author":{"id":"3584320759992049","authorId":"3584320759992049","name":"淡月悬山海","avatar":"https://static.tigerbbs.com/7bfe8ce9ad3fa9dc80753c25c2b91f2d","vip":1,"crmLevel":1,"crmLevelSwitch":1,"authorIdStr":"3584320759992049","idStr":"3584320759992049"},"htmlText":"看sea","listText":"看sea","text":"看sea","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/139157413","repostId":2137749519,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":139077352,"gmtCreate":1621580382576,"gmtModify":1621580382576,"author":{"id":"3548326912598006","authorId":"3548326912598006","name":"克伦希尔","avatar":"https://static.tigerbbs.com/e0e4e1ab7619388a06f8b8ebc6b640b6","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3548326912598006","idStr":"3548326912598006"},"htmlText":"居然可以拒绝披露？","listText":"居然可以拒绝披露？","text":"居然可以拒绝披露？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/139077352","repostId":2137749519,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":139056026,"gmtCreate":1621577679465,"gmtModify":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