Disney+增速令人“失望”，但依旧是 Netflix杀手

36氪出海2021-05-15

据外媒报道，日前迪士尼公布了第二季度财报，当地时间本周四收盘后，股价下跌3.7%。究其原因是，其旗下流媒体视频服务 Disney+ 业绩增长乏力，低于华尔街估计的一半，即便是超预期的整体利润也未能挽救受挫的股价。据统计，Disney+ 整一季度付费订阅用户仅增加870万，远低于上一季度的2120万。 Disney+ 是迪士尼于2019年推出的在线流媒体视频点播平台，主要专注于来自华特迪士尼影业...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

KT1535
2021-05-16
KT1535
我爱奈飞我爱奈飞
Daphnez
2021-05-15
Daphnez
很爱迪士尼，可惜最近股价让我套牢了[流泪] [流泪]
- GotoAlan:
  打折了，继续买
- Daphnez:
  买不动了，手里7支股票6只深套，太难过了
BenWong78
2021-05-15
BenWong78
Netflix最爱
- BenWong78:
  👍
- BenWong78:
  DisneY+
- KHOO:
  [强]

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2135985888?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/dd30f3e457f675f721009aab2b72580c","is_english":false,"pubTime":"2021-05-15 12:55","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2135985888","market":"us","top_or_hot":-1,"title":"Disney+增速令人“失望”，但依旧是 Netflix杀手","media":"36氪出海","content":"<div>\n<p>据外媒报道，日前迪士尼公布了第二季度财报，当地时间本周四收盘后，股价下跌3.7%。\n究其原因是，其旗下流媒体视频服务 Disney+ 业绩增长乏力，低于华尔街估计的一半，即便是超预期的整体利润也未能挽救受挫的股价。据统计，Disney+ 整一季度付费订阅用户仅增加870万，远低于上一季度的2120万。\nDisney+ 是迪士尼于2019年推出的在线流媒体视频点播平台，主要专注于来自华特迪士尼影业...</p>\n\n<a href=\"https://36kr.com/p/1225109948273287\">网页链接</a>\n\n</div>\n","source":"36kr_stock","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Disney+增速令人“失望”，但依旧是 Netflix杀手</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDisney+增速令人“失望”，但依旧是 Netflix杀手\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-15 12:55 北京时间&nbsp;&nbsp;&nbsp;<a href=https://36kr.com/p/1225109948273287><strong>36氪出海</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据外媒报道，日前迪士尼公布了第二季度财报，当地时间本周四收盘后，股价下跌3.7%。\n究其原因是，其旗下流媒体视频服务 Disney+ 业绩增长乏力，低于华尔街估计的一半，即便是超预期的整体利润也未能挽救受挫的股价。据统计，Disney+ 整一季度付费订阅用户仅增加870万，远低于上一季度的2120万。\nDisney+ 是迪士尼于2019年推出的在线流媒体视频点播平台，主要专注于来自华特迪士尼影业...</p>\n\n<a href=\"https://36kr.com/p/1225109948273287\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"QNETCN","symbol_name":"纳斯达克中美互联网老虎指数","start_time":0,"source_url":"https://36kr.com/p/1225109948273287","article_id":"2135985888","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/dd30f3e457f675f721009aab2b72580c"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2135985888","pubTimestamp":1621054500,"columns":[],"sourceInfo":{"source_id":"36kr_stock","name":"36氪"},"weMediaInfo":null,"summary":"小风浪无法翻覆巨轮。","collect":0,"end_time":0,"defaultTopTitle":"36kr.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","DIS":"迪士尼","NFLX":"奈飞"},"translate_title":"The growth rate of Disney + is \"disappointing\", but it is still a Netflix killer","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/1b16ef13a92876707928999aeea11b52","symbols_score_info":{"DIS":0.9,"NFLX":0.9,"QNETCN":0.9},"content_text":"据外媒报道，日前迪士尼公布了第二季度财报，当地时间本周四收盘后，股价下跌3.7%。\n究其原因是，其旗下流媒体视频服务 Disney+ 业绩增长乏力，低于华尔街估计的一半，即便是超预期的整体利润也未能挽救受挫的股价。据统计，Disney+ 整一季度付费订阅用户仅增加870万，远低于上一季度的2120万。\nDisney+ 是迪士尼于2019年推出的在线流媒体视频点播平台，主要专注于来自华特迪士尼影业集团与华特迪士尼电视集团制作的影视内容，包括漫威影业相关影视作品和卢卡斯影业的《星球大战》系列等。\n很多人对于迪士尼的印象也许还停留在米老鼠、白雪公主这些童年回忆上，但实际上，时至今日，迪士尼不仅实现了以 IP 为核心的多业态综合变现，更是为自己储备下了让其他平台难以匹敌的内容家底。\n除了在原创剧以及家庭儿童剧集领域海量的媒体库，迪士尼已经将漫威影业（漫威系列）、卢卡斯影业（星战系列）、皮克斯动画工作室等著名工作室及其热门 IP 收入囊中。据统计，迪士尼旗下电影2019年全年全球总票房为132亿美元，单家公司票房比2019年中国整体票房收入都高。\n随着观众逐渐远离有线电视，嗅觉敏锐的迪士尼也开始集中力量打造更符合现代观众消费习惯的流媒体服务。\n2019年11月12日，Disney+ 正式在苹果、安卓等主流应用商店上线，覆盖范围包括美国、加拿大等国家。除了智能手机、ipad、智能电视、机顶盒等之外，迪士尼还谈下了PS4的生意，用户可以直接在PS上使用 Disney+。截止目前，Disney+ 已在63个国家和地区上线。\n上线当日，其注册用户突破1000万，次日迪士尼股价大涨7.32%，创出历史新高。仅16个月后，这家成立了近一个世纪的内容领域巨头，就在转型进军新型内容服务的道路上突破了付费用户数1亿的大关。\n迪士尼将多年来积累下来的殷实“家底”，集合成包括500部电影、7500集电视剧集以及10部专为 Disney+ 定制的全新原创电影、剧集等，能够引起的市场轰动不可小觑。\n在持续了一年多的高光时刻后， 带着光环面世的 Disney+ 第一次迎来了成长期的挫败。第二季季末，Disney+ 订阅用户1.036亿，比市场预期的1.1103亿低6%，整个季度总共增长870万付费用户。然而，去年12月仅一个月，用户就增长了约1300万。\n财报公布后，周四收涨约0.3%的迪士尼股价收盘后，几分钟内跌幅超过4%，一度跌逾4.6%，市场给出的反应足够迅速。\n然而，迪士尼是一家拥有百年历史的企业，在过往经历过无数风浪，跟随着科技的风向进行过无数次转型，短期的小风浪并不会颠覆一艘巨轮。\n首先，受全球性经济环境影响，流媒体市场受到了行业共性影响。上月，Netflix 公布的财报也暴露了用户增长疲软的问题。今年一季度 Netflix 的付费用户仅净增加398万，比市场预期增幅低将近37%，净增用户同比减少近75%。Netflix 预计二季度净增用户100万，不到市场预期增幅444万的四分之一，远不及去年二季度的净增1006万。\n其次，2020年9月以前，Disney+ 仅在欧美及亚洲发达国家上线，在近一年的时间内潜在用户已大多数被挖掘。因此，9月中旬开始， Disney+ 向东南亚、拉美及非洲国家逐渐开放。进入亚非拉市场的第一季度确实取得了新增2120万付费用户的傲人成绩，但由于2021年第二季度疫情反扑，导致经济增长再度放缓，付费用户增长速度放缓并非过于出人意料。\n最后，Disney+ 的背后是拥有高利润率且持续盈利的迪士尼。Disney+ 现在已经拥有1.036亿订阅用户，仅在市场上出现18个月就达到流媒体头号玩家 Netflix 付费订阅用户的一半。作为传统视频领域巨头，迪士尼的家底殷实。相比于内容成本过高，持续靠发债融资来支撑高额内容投入的 Netflix 等平台，钳制内容上游的迪士尼服务成本远低于市场上的其他流媒体。\n一直以来，迪士尼的主要营收来自旗下多个业务线，Disney+ 仅是迪士尼旗下DTC（Direct to Customer）业务的三个平台之一，而从最新财报上来看，DTC平台营收只占迪士尼总营收的21%。即便 Disney+ 增速最高，就基数而言，付费会员短期内也很难有希望成为迪士尼的主要盈利来源，视频流媒体在一定程度上只是更好地服务用户的重要方式。\n对于向全世界“兜售”了童年的迪士尼，它有底气把视频内容作为“赠品”，但是对于其他主要靠视频内容吸引观众来实现业务增长的新起之秀，也许没有这样的机会。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":196449722,"gmtCreate":1621100864766,"gmtModify":1631886133209,"author":{"id":"3574856489046861","authorId":"3574856489046861","name":"KT1535","avatar":"https://static.tigerbbs.com/4019d4b7036c57a0fd7ca4520ad6e1ea","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3574856489046861","authorIdStr":"3574856489046861"},"htmlText":"我爱奈飞 我爱奈飞","listText":"我爱奈飞 我爱奈飞","text":"我爱奈飞 我爱奈飞","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/196449722","repostId":2135985888,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":196220054,"gmtCreate":1621059444378,"gmtModify":1631885081315,"author":{"id":"3581567152678426","authorId":"3581567152678426","name":"Daphnez","avatar":"https://static.tigerbbs.com/24c3ea3a9bb05be92b9c9f4f6f844e6d","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3581567152678426","authorIdStr":"3581567152678426"},"htmlText":"很爱迪士尼，可惜最近股价让我套牢了[流泪]&nbsp;[流泪]&nbsp;","listText":"很爱迪士尼，可惜最近股价让我套牢了[流泪]&nbsp;[流泪]&nbsp;","text":"很爱迪士尼，可惜最近股价让我套牢了[流泪] [流泪]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/196220054","repostId":2135985888,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4336570,"gmtCreate":1621074515675,"gmtModify":1635409041821,"authorId":3582538486924451,"author":{"id":3582538486924451,"idStr":"3582538486924451","authorId":3582538486924451,"name":"GotoAlan","avatar":"https://static.tigerbbs.com/309928d11befbebb3717aa8a8868ea2c","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":196220054,"type":1,"supId":0,"prevId":0,"content":"打折了，继续买","text":"打折了，继续买","html":"打折了，继续买"},{"id":4336631,"gmtCreate":1621075500342,"gmtModify":1635409036718,"authorId":3581567152678426,"author":{"id":3581567152678426,"idStr":"3581567152678426","authorId":3581567152678426,"name":"Daphnez","avatar":"https://static.tigerbbs.com/24c3ea3a9bb05be92b9c9f4f6f844e6d","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":196220054,"type":1,"supId":4336570,"prevId":0,"content":"买不动了，手里7支股票6只深套，太难过了","text":"买不动了，手里7支股票6只深套，太难过了","html":"买不动了，手里7支股票6只深套，太难过了"}],"langContent":"CN"},{"id":196238632,"gmtCreate":1621055150726,"gmtModify":1631886133218,"author":{"id":"3583105234087115","authorId":"3583105234087115","name":"BenWong78","avatar":"https://static.tigerbbs.com/ab93ce829c1388a21eb1da2c92d221ae","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3583105234087115","authorIdStr":"3583105234087115"},"htmlText":"Netflix最爱","listText":"Netflix最爱","text":"Netflix最爱","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/196238632","repostId":2135985888,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4334880,"gmtCreate":1621055162957,"gmtModify":1635409184542,"authorId":3583105234087115,"author":{"id":3583105234087115,"idStr":"3583105234087115","authorId":3583105234087115,"name":"BenWong78","avatar":"https://static.tigerbbs.com/ab93ce829c1388a21eb1da2c92d221ae","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":196238632,"type":1,"supId":0,"prevId":0,"content":"👍","text":"👍","html":"👍"},{"id":4334900,"gmtCreate":1621055267850,"gmtModify":1635409183063,"authorId":3583105234087115,"author":{"id":3583105234087115,"idStr":"3583105234087115","authorId":3583105234087115,"name":"BenWong78","avatar":"https://static.tigerbbs.com/ab93ce829c1388a21eb1da2c92d221ae","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":196238632,"type":1,"supId":0,"prevId":0,"content":"DisneY+","text":"DisneY+","html":"DisneY+"},{"id":4343303,"gmtCreate":1621143312802,"gmtModify":1635408458362,"authorId":3583569788107101,"author":{"id":3583569788107101,"idStr":"3583569788107101","authorId":3583569788107101,"name":"KHOO","avatar":"https://static.tigerbbs.com/d7ad8e0b2070e8af7d8dcb3116251b19","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":196238632,"type":1,"supId":4334880,"prevId":0,"content":"[强]","text":"[强]","html":"[强]"}],"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":27,"commentSize":3,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2135985888"}