销量相差4倍，为何有人宁可买iPhone11，也不选择小米11？

腾讯新闻2021-05-04

原标题：销量相差4倍，为何有人宁可买iPhone11，也不选择小米11？来源：腾讯新闻最近一两年，小米手机在高端市场的表现让人刮目相看。特别是小米数字系列，通过中杯、大杯、超大杯的划分，小米成功在4000元到6000元价位段站稳脚跟。年初上市的小米11更是打破多项小米旗舰销售纪录，在市场上一时间风头无两。但和真正的高端旗舰相比，小米11成绩仍不值一提。根据电商平台4月手机销售数据显示，小米11...

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精彩评论

士必弘毅
2021-05-05
士必弘毅
软文写的太不走心了
- 687463:
  有道理
等阿康起飞
2021-05-05
等阿康起飞
为啥不买小米？因为国内安卓生态圈太差了，各个app都在要权限，什么时候能管好这些app，做出像国外Google来统一的生态圈，就买小米。
- 等阿康起飞回复Meedly:
  [强][强][强]
- Meedly回复等阿康起飞:
  ios内存小，所以没办法长住后台，长住后台为的是下次唤醒快，各家都有自己的push不会额外耗电，不能唤醒其他app，但凡你买用过安卓手机，就不会有这么低级无知的问题了
- 等阿康起飞:
  你所说的防骚扰都是牺牲自身隐私的前提下，短信和通话记录全部被三方获取了的功能。隐私换方便，我宁愿不换被骚扰。
- 等阿康起飞:
  安卓App你是不是要每次要杀后台，要不然变着法给你常驻后台的。苹果对后台审核极其严格，这点安卓能比得了吗？
- 等阿康起飞:
  我就问你现在很多安卓App不给权限，它能让你用吗？

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来源：腾讯新闻最近一两年，小米手机在高端市场的表现让人刮目相看。特别是小米数字系列，通过中杯、大杯、超大杯的划分，小米成功在4000元到6000元价位段站稳脚跟。年初上市的小米11更是打破多项小米旗舰销售纪录，在市场上一时间风头无两。但和真正的高端旗舰相比，小米11成绩仍不值一提。根据电商平台4月手机销售数据显示，小米11销量仅为iPhone11的四分之一。这让不少用户都感到十分意外，毕竟iPhone11已经发布一年半时间，早已过了黄金销售时间。而且，iPhone11还是一款4G手机，在5G时代已经落后。那么为什么iPhone11销量会是小米11的四倍，消费者为何宁可选择iPhone11，也不买小米11？在笔者看来，原因主要三点：首先是苹果品牌号召力更强。虽然已经很少人将苹果与面子挂钩，但不得不承认的是，苹果品牌的确比小米品牌让人感觉更高端。毕竟，苹果已经在高端市场打拼多年，每年都会与奢侈品牌联名，而小米即便发布高端旗舰也是走堆料路线。在提升品牌形象和价值方面，小米的确需要和苹果学习。其次，苹果手机数量较少，用户选择相对集中。苹果每年都只发布三四款设备，数亿用户并没有其他太多的选择。而小米就不一样，每个价位、每个侧重方向，小米都会拿出数款相似的产品，用户拥有更多的选择空间，这也导致小米手机销量被分散。其实单纯就总销量对比来看，两家厂商销量差距并不大。最后是因为iPhone11降价力度大。目前在第三方平台的上，iPhone11最低售价已经来到了四千元以内，优惠力度达到1500元，即便是小米也不可能给出如此大的让利空间。也是因此，不少用户购买iPhone11都抱有一种占便宜的侥幸心理。相比之下，发布四个多月价格仍是没有太大变动的小米11，自然会受到用户冷落。不过在笔者看来，iPhone11虽然销量更高，但对于大多数消费者来说，都不是最正确的选择。被吐槽许久的信号问题、缺少5G的遗憾，以及鸡肋的内存设计、并不出众的屏幕和充电技术，都会严重降低用户的手机使用体验。相比之下，小米11其实才是更值得买的手机。文/JING 审核/子扬 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