汉服投资有多火？连B站、泡泡玛特都来了

投中网2021-05-02

北京故宫、开封清明上河园、西安华清池……五一出游，你准备汉服了吗？盘起发簪，曲裾缠绕。汉服爱好者相信，“中国传统的美，应该被更多的人欣赏。” 实际上，汉服的魅力不仅被喜好国风及传统文化的人群所感知。近年来，汉服成功“出圈”，已然发展成为一个备受VC/PE关注的新兴产业。 2021年4月，汉服品牌“十三余”宣布完成过亿元A轮融资，由正心谷和B站联合领投、泡泡玛特跟投。同月，主营汉服、Lolita...

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免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

samcs
2021-05-02
samcs
有
JanetXinru
2021-05-02
JanetXinru
[财迷]
- JanetXinru:
  [得意]
- JanetXinru:
  有
- 林癸源:
  [微笑]
- Daniel_bao:
  帮忙回复一个，谢谢
- 林癸源:
  [微笑]

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“过轻”。“部分资金相信能用重金堆砌起一家有体量的公司，形成赛道恐吓，扰乱市场。某种意义上，这也是劣币驱逐良币的一种。”\n的确，热潮之下往往鱼龙混杂。\n以华创资本消费投资负责人余跃的观察看，“有些企业是真的想做出一些事情，还有些企业是为了创业而创业，赶在这波消费品热潮，认为市场好，能够赚到钱。”因此，“目前，市场上的国潮消费品牌或是创业公司一定是过剩的。”\n分析来看，“目前市场上很火的盲盒也好，潮牌也罢，此类IP类产品的背后都是一些流行元素，看似火爆，实则并不可控。”余跃称，“‘复刻’对于这类企业来说没那么容易。即便依靠资本助推，如果没有大众的真正的喜爱和认可，企业是无法长期生存的。”","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":101777369,"gmtCreate":1619953270751,"gmtModify":1634208898019,"author":{"id":"3582497669244795","authorId":"3582497669244795","name":"samcs","avatar":"https://static.tigerbbs.com/eb87ecf5f414263a66107cccc11a139d","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3582497669244795","idStr":"3582497669244795"},"htmlText":"有","listText":"有","text":"有","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/101777369","repostId":2132598761,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":101717692,"gmtCreate":1619943187216,"gmtModify":1634208944659,"author":{"id":"3573976318383866","authorId":"3573976318383866","name":"JanetXinru","avatar":"https://static.tigerbbs.com/6684e4383a1bbe361c14eb7ce56ede5f","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3573976318383866","idStr":"3573976318383866"},"htmlText":"[财迷]&nbsp;","listText":"[财迷]&nbsp;","text":"[财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":6,"repostSize":0,"link":"https://laohu8.com/post/101717692","repostId":2132598761,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4199106,"gmtCreate":1619943196873,"gmtModify":1635505573953,"authorId":3573976318383866,"author":{"id":3573976318383866,"idStr":"3573976318383866","authorId":3573976318383866,"name":"JanetXinru","avatar":"https://static.tigerbbs.com/6684e4383a1bbe361c14eb7ce56ede5f","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":101717692,"type":1,"supId":0,"prevId":0,"content":"[得意]","text":"[得意]","html":"[得意]"},{"id":4199107,"gmtCreate":1619943205957,"gmtModify":1635505573829,"authorId":3573976318383866,"author":{"id":3573976318383866,"idStr":"3573976318383866","authorId":3573976318383866,"name":"JanetXinru","avatar":"https://static.tigerbbs.com/6684e4383a1bbe361c14eb7ce56ede5f","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":101717692,"type":1,"supId":0,"prevId":0,"content":"有","text":"有","html":"有"},{"id":4199204,"gmtCreate":1619944051026,"gmtModify":1635505563544,"authorId":3581608528633395,"author":{"id":3581608528633395,"idStr":"3581608528633395","authorId":3581608528633395,"name":"林癸源","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":101717692,"type":1,"supId":0,"prevId":0,"content":"<p>[微笑] 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