中国潮玩的出海之路：泡泡玛特海外市场分析

36氪 2021-04-23

何为盲盒盲盒起源于日本，早在明治末期，日本的百货公司便会销售福袋，福袋里通常装着款式不一但价值一定高于定价的商品。事实上，在当时的日本，福袋是百货公司处理存货的方式，久而久之，福袋成为了固定节日特有的销售活动，吸引了相当数量的消费者。这样的营销思路延续到了20世纪80年代，便出现了售卖手办模型的线下“扭蛋机”。“扭蛋”多集中于二次元、ACG 等领域，时至今日仍然深受二次元爱好者欢迎。除日本外，...

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精彩评论

Biby
2021-04-24
Biby
好吗？可爱
uumay
2021-04-24
uumay
[惊讶]
uumay
2021-04-24
uumay
[惊讶]
hangyuliang
2021-04-23
hangyuliang
好
- yuliang559:
  好
- hangyuliang:
  好
- yuliang559:
  好
- yuliang559:
  好
- yuliang559回复hangyuliang:
  好
yuliang559
2021-04-23
yuliang559
好👌

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