瑞幸“金奖豆”再升级 “小黑杯·SOE耶加雪菲”拿下IIAC全球首个铂金奖

运营商财经网2021-04-12

原标题：瑞幸“金奖豆”再升级 “小黑杯·SOE耶加雪菲”拿下IIAC全球首个铂金奖3月23日（北京）2021国际咖啡品鉴大赛Platinum Medal（铂金奖）获奖名单正式公布，瑞幸咖啡旗下广受好评的“小黑杯·SOE耶加雪菲”，成功击败来自全球13个国家和地区、近400支参赛样品，跻身5支“铂金豆”之列。这是国际咖啡品鉴者协会（IIAC）在“金奖豆”评选基础上，首次增设“铂金大奖”。此前，瑞幸已...

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哎呀又涨了
2021-04-12
哎呀又涨了
，用心做咖啡，瑞幸一定会走的更远

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Medal（铂金奖）获奖名单正式公布，瑞幸咖啡旗下广受好评的“小黑杯·SOE耶加雪菲”，成功击败来自全球13个国家和地区、近400支参赛样品，跻身5支“铂金豆”之列。这是国际咖啡品鉴者协会（IIAC）在“金奖豆”评选基础上，首次增设“铂金大奖”。此前，瑞幸已连续三年连获“金奖豆”称号，实现全国门店的“金奖豆全覆盖”，此次荣获“铂金奖”的SOE耶加雪菲，于今年初陆续登陆瑞幸全国门店，为消费者带来触手可及的铂金风味。国际咖啡品鉴大赛（International Coffee Tasting ，ICT）始于2006年，旨在表彰全球范围内经过精心摘种、专业加工、仔细筛选、用心烘焙及具匠心拼配的咖啡。大赛主办方国际咖啡品鉴者协会（IIAC），主要由大学教授及知名意大利咖啡专业人士组成，参赛咖啡豆将经过全球超过40个国家、12000余名IIAC评审的技术评估与全程盲品，被誉为“国际咖啡豆奥斯卡”。今年首次增设铂金赛事，超越惯用机制，对每一支参赛样品进行了双重品鉴，并最终从全球13个国家和地区、近400支参赛样品决选出5支“铂金豆”，可谓“优中再择优”巅峰对决。以“让每一个顾客轻松享受一杯喝得到、喝得值的好咖啡”为品牌愿景，以“创造一个源自中国的世界级咖啡品牌”为使命，瑞幸咖啡在咖啡专业维度不断进取。由Agnieszka Rojewska、井崎英典、Andrea Lattuada、潘志敏领衔的WBC世界冠军团队，精选世界范围内具代表性的咖啡原产地与优质咖啡，在配方比例、烘焙度等方面反复打磨，成功构建起广受全国消费者喜爱的瑞幸“金奖豆帝国”。此前，瑞幸旗下咖啡豆已连续三年荣获“金奖豆”称号，2021年获奖的11支咖啡豆，囊括了瑞幸全国门店所使用的“意式拼配”咖啡豆及高端线“SOE限定”系列，真正意义上实现了门店的“金奖全覆盖”。IIAC 主席Luigi Odello表示：“在ICT这样的国际竞赛中获得‘金奖’已不易，摘得‘铂金奖’则更是对咖啡品质的深层次认可，也是产品细节精益求精的重要佐证。”“小黑杯·SOE耶加雪菲”的此次获奖，佐证了瑞幸咖啡的品质基础与风味表现，也将推动瑞幸精品咖啡战略向新层级进发。据悉，今年加入瑞幸咖啡WBC世界冠军团队的2018年WBC世界冠军“拿铁女王”Agnieszka Rojewska，将负责“SOE限定系列”在持续精品化、体验丰富化等层面的先驱性探索。相信将全球首个“铂金奖”收入囊中的“小黑杯”，将为中国消费者创造更多的惊喜。（责任编辑：康玲华）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":342441063,"gmtCreate":1618238964052,"gmtModify":1618238964052,"author":{"id":"3558665472782991","authorId":"3558665472782991","name":"哎呀又涨了","avatar":"https://static.tigerbbs.com/aef259c7e6c4f1235134f5c1eb5558b0","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3558665472782991","idStr":"3558665472782991"},"htmlText":"，用心做咖啡，瑞幸一定会走的更远","listText":"，用心做咖啡，瑞幸一定会走的更远","text":"，用心做咖啡，瑞幸一定会走的更远","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/342441063","repostId":2126505161,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":3,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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