蘑菇街37女生节圆满收官，直播GMV同比增长69%

和讯网2021-03-27

经过春节期间的沉寂之后，今年的3.7女生节，各大直播电商平台一片火热。各大平台各大主播百花齐放，纷纷开播带货，扑面而来的各种大促玩法,也带动了新一轮的消费热潮。作为直播电商首创者，蘑菇街在本次大促中，直播GMV实现了同比增长69%，超20位新人主播首次突破单场百万销售额。活动战报显示，本次蘑菇街大促用户购买转化率同比增长123%，客件数同比增长211%。精选好货销售火爆，Ulike冰点脱毛仪成交...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

追赶时间的沙漏
2021-03-29
追赶时间的沙漏
马上就4月了，还拿3月7号的活动说事！垃圾信息，垃圾股

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2122407683?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/ad7c36ea6368383acebe49bdefacf9b5","is_english":false,"pubTime":"2021-03-27 16:58","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2122407683","market":"us","top_or_hot":-1,"title":"蘑菇街37女生节圆满收官，直播GMV同比增长69%","media":"和讯网","content":"<div>\n<p>经过春节期间的沉寂之后，今年的3.7女生节，各大直播电商平台一片火热。各大平台各大主播百花齐放，纷纷开播带货，扑面而来的各种大促玩法,也带动了新一轮的消费热潮。作为直播电商首创者，蘑菇街在本次大促中，直播GMV实现了同比增长69%，超20位新人主播首次突破单场百万销售额。活动战报显示，本次蘑菇街大促用户购买转化率同比增长123%，客件数同比增长211%。精选好货销售火爆，Ulike冰点脱毛仪成交...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202103271753157d3ce6af&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>蘑菇街37女生节圆满收官，直播GMV同比增长69%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n蘑菇街37女生节圆满收官，直播GMV同比增长69%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-27 16:58 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202103271753157d3ce6af&s=b><strong>和讯网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>经过春节期间的沉寂之后，今年的3.7女生节，各大直播电商平台一片火热。各大平台各大主播百花齐放，纷纷开播带货，扑面而来的各种大促玩法,也带动了新一轮的消费热潮。作为直播电商首创者，蘑菇街在本次大促中，直播GMV实现了同比增长69%，超20位新人主播首次突破单场百万销售额。活动战报显示，本次蘑菇街大促用户购买转化率同比增长123%，客件数同比增长211%。精选好货销售火爆，Ulike冰点脱毛仪成交...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202103271753157d3ce6af&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"MOGU","symbol_name":"蘑菇街","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202103271753157d3ce6af&s=b","article_id":"2122407683","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/ad7c36ea6368383acebe49bdefacf9b5"],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202103271753157d3ce6af&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2122407683","pubTimestamp":1616835485,"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"作为直播电商首创者，蘑菇街在本次大促中，直播GMV实现了同比增长69%，超20位新人主播首次突破单场百万销售额。活动战报显示，本次蘑菇街大促用户购买转化率同比增长123%，客件数同比增长211%。新人主播3个月单场直播破百万本次大促中，蘑菇街一向见长的主播精细化运营手段，大幅度帮助新人主播提升了直播成绩。更可喜的是一批蘑菇街新人主播取得了亮眼的成绩。蘑菇街相关负责人表示。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"MOGU":"蘑菇街"},"translate_title":"MOGU Inc. 37 Girls' Festival ended successfully, and live GMV increased by 69% year-on-year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MOGU":1},"content_text":"经过春节期间的沉寂之后，今年的3.7女生节，各大直播电商平台一片火热。各大平台各大主播百花齐放，纷纷开播带货，扑面而来的各种大促玩法,也带动了新一轮的消费热潮。作为直播电商首创者，蘑菇街在本次大促中，直播GMV实现了同比增长69%，超20位新人主播首次突破单场百万销售额。活动战报显示，本次蘑菇街大促用户购买转化率同比增长123%，客件数同比增长211%。精选好货销售火爆，Ulike冰点脱毛仪成交金额310.6万元，无钢圈内衣和格子西装销量额超百万元。同时，蘑菇街又有一批新人主播崭露头角，猫猫sister、橘子mii、糖宝vv等20多位主播首次突破单场百万销售额，为平台再添新活力。新人主播3个月单场直播破百万本次大促中，蘑菇街一向见长的主播精细化运营手段，大幅度帮助新人主播提升了直播成绩。例如通过美妆短视频被大家熟知的demi爷爷，本次大促在经纪人的协助下，把往常的一盘货调整为7个品牌小专场，将货品价格做到历史最优，这场大促的成绩是demi成为主播的4年中销售额最高的一次。更可喜的是一批蘑菇街新人主播取得了亮眼的成绩。猫猫sister原本是个默默无闻的淘系主播，去年12月加入蘑菇街。三个月来，通过经纪人的精准辅导，现在已经可以单场直播破百万。“直播行业的马太效应是非常严重的，蘑菇街一直在努力打造健康的金字塔主播结构。扶持中腰部主播能够让小主播看到机会，看到成长的空间，从而带动蘑菇街整体直播业务稳健增长。”蘑菇街相关负责人表示。一直以来，蘑菇街都有意识地通过合理的方式给中腰部主播更多成长空间，致力于扶持中腰部主播成长，持续打造健康的主播梯队。一对一帮扶，蘑菇街持续孵化新人主播扶持有潜力的新人主播，蘑菇街已有成熟的经验。“蘑菇街在人的运营上一直具有独特的优势，能够有经纪人一对一对主播进行分析、培训，尤其在货品对接方面，根据主播的特长和优势为其匹配最合适的货源，不断提升生活匹配效率。”蘑菇街相关负责人表示。对新人主播，蘑菇街会持续培训主播的审美、销售能力，挖掘主播人设，并协助主播选款，让主播人设与货品属性相契合。例如前文提到的新人主播猫猫sister，蘑菇街经纪人从年前就开始协助她进行货品拆解、专场统筹、营销玩法规划等工作，春节后迅速建立商家合作，甚至帮主播去一线挑款，手把手帮助主播成长。通过经纪人对主播能力的全方位提升，再结合浮点、弹窗、红包雨等站内资源的曝光，猫猫sister的粉丝量和直播间转化均快速增长，成功跃升至百万层级，这意味着未来猫猫sister可以撬动更多供应链资源。从本次大促主播成绩能够看出，蘑菇街在主播赋能、平台人货效率提升上有着明显优势。而未来，蘑菇街也将持续提升人货运营效率，坚守以人为核心的运营方式，相信能够成为国内电商直播的新一极。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":355003804,"gmtCreate":1617009734308,"gmtModify":1617009734308,"author":{"id":"3557209428326039","authorId":"3557209428326039","authorIdStr":"3557209428326039","name":"追赶时间的沙漏","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3557209428326039"},"htmlText":"马上就4月了，还拿3月7号的活动说事！垃圾信息，垃圾股","listText":"马上就4月了，还拿3月7号的活动说事！垃圾信息，垃圾股","text":"马上就4月了，还拿3月7号的活动说事！垃圾信息，垃圾股","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/355003804","repostId":2122407683,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.28.1","shortVersion":"4.28.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2122407683"}