蔚来刘捷：佛系品牌销量超200万，半数购买者为非车主

腾讯网2020-10-07

“我们不需要征服全中国10亿人，不需要为三亿人做东西，也不需要让一亿人对我关注。我们只关注蔚来社区里面几十万人，几百万人。”在北京车展专访上，NIO Life负责人、高级总监刘婕这样说道。成立两年出货量超200万合作全球设计师600余名 “目前NIO Life正式运营了两年，已经有了225万的出货量。” 在刘捷看来，用户认可的是NIO Life品牌的质量标准、设计品味，以及与品牌之间的情感链接...

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精彩评论

River_flows_
2020-10-07
River_flows_
Nio Life的产品确实品质非常高，剁手了一件又一件！
张兴文
2020-10-07
张兴文
应该是超过200万件商品，确实很可观了，加电！
小九是只猫
2020-10-07
小九是只猫
出货量才200w？APP随便众筹个东西都是百来万。这帐怎么算的啊。
凯奇n
2020-10-07
凯奇n
不指望你们养公司指望你们吃干饭?垃圾部门垃圾战略

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Life的核心是运营用户，激发品牌向上，“我们的核心还是做好用户企业。”","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":300183195,"gmtCreate":1602079878117,"gmtModify":1703825780432,"author":{"id":"3545095957790933","authorId":"3545095957790933","name":"River_flows_","avatar":"https://static.tigerbbs.com/7f14fb63ebae0971ef4465b67ca8e448","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3545095957790933","idStr":"3545095957790933"},"htmlText":"Nio Life的产品确实品质非常高，剁手了一件又一件！","listText":"Nio Life的产品确实品质非常高，剁手了一件又一件！","text":"Nio Life的产品确实品质非常高，剁手了一件又一件！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/300183195","repostId":2073597892,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":300139865,"gmtCreate":1602076003157,"gmtModify":1703825752804,"author":{"id":"3521170667006070","authorId":"3521170667006070","name":"张兴文","avatar":"https://static.tigerbbs.com/1e8b17a91b70f0b0b59d12f74090a1e6","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3521170667006070","idStr":"3521170667006070"},"htmlText":"应该是超过200万件商品，确实很可观了，加电！","listText":"应该是超过200万件商品，确实很可观了，加电！","text":"应该是超过200万件商品，确实很可观了，加电！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/300139865","repostId":2073597892,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":300199983,"gmtCreate":1602071605742,"gmtModify":1703825740461,"author":{"id":"3524082641446590","authorId":"3524082641446590","name":"小九是只猫","avatar":"https://static.tigerbbs.com/d4890c2786cb32167b8c1ae0e0d3636a","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3524082641446590","idStr":"3524082641446590"},"htmlText":"出货量才200w？APP随便众筹个东西都是百来万。这帐怎么算的啊。","listText":"出货量才200w？APP随便众筹个东西都是百来万。这帐怎么算的啊。","text":"出货量才200w？APP随便众筹个东西都是百来万。这帐怎么算的啊。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/300199983","repostId":2073597892,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":300344844,"gmtCreate":1602055724588,"gmtModify":1703825711144,"author":{"id":"3508676365307419","authorId":"3508676365307419","name":"凯奇n","avatar":"https://static.tigerbbs.com/f11b982a42af24a236bf848602e68432","vip":1,"hat":"https://static.tigerbbs.com/acebb9722806729a38c10fe7cde46b94","crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3508676365307419","idStr":"3508676365307419"},"htmlText":"不指望你们养公司指望你们吃干饭?垃圾部门垃圾战略","listText":"不指望你们养公司指望你们吃干饭?垃圾部门垃圾战略","text":"不指望你们养公司指望你们吃干饭?垃圾部门垃圾战略","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/300344844","repostId":2073597892,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":4,"commentSize":4,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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