特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？

腾讯新闻2020-10-01

原标题：特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？来源：腾讯新闻每一位特斯拉车主都是经历过大风大浪的人，相信以后没什么事能让他们不淡定了，除了特斯拉继续降价。此前特斯拉就已经连续降价，不管进口版还是国产版，这种营销方式都被很多人戏称为"割韭菜"，就以标准续航升级版为例，从去年初至今降幅已经接近13万，国产版降幅也已经接近8万。试问在座的各位，有多少人一年能存下8万块钱呢...

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wangyou
2020-10-01
wangyou
所以降价有什么不对，没买的人都可以少出8万？？

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来源：腾讯新闻每一位特斯拉车主都是经历过大风大浪的人，相信以后没什么事能让他们不淡定了，除了特斯拉继续降价。此前特斯拉就已经连续降价，不管进口版还是国产版，这种营销方式都被很多人戏称为\"割韭菜\"，就以标准续航升级版为例，从去年初至今降幅已经接近13万，国产版降幅也已经接近8万。试问在座的各位，有多少人一年能存下8万块钱呢？实际上特斯拉今年五一刚刚降价过，Model3国产标准续航升级版在五一从32.38万降价到29.18万，用户实际到手价格是27.15万。五一降价使得不少消费者有了购买的冲动，毕竟价格已经降到让很多人可以接受了，而且想想看这款车已经变得如此便宜，难道还有降价空间吗？显然这么想的各位都低估了特斯拉，毕竟此前一年Model3国产标准续航升级版已经降价了四次，最短的价格只维持了一个月。从今天开始特斯拉Model3价格再次下调，现在最新的价格也已经是24.99万，而且这次不仅仅是价格下调，续航也从445公里变成了468公里。从此前曝光的信息来看，这次是因为采用了宁德时代的磷酸铁锂电池，由于宁德时代这种电池材质中不需要镍和钴，所以电池成本下降10%左右，并且宁德时代与特斯拉已经签订了量产供货协议，不过双方都对此保持沉默。所以不难猜测，宁德时代让特斯拉Model3有了一定的降价空间，不过是否降价也要看车企如何选择。对于国产特斯拉来说，虽然在新能源汽车里销量居首，稳坐头把交椅，但越来越多竞争者出现，对于特斯拉来说并不是一个好消息，尤其是国产汽车把价格瞄准到了20万元以上价位，直接入侵特斯拉Model3价格主场，所以特斯拉表面光鲜，实则被强敌环伺，降价相当于主动出击。可能会有不少人质疑这种观点，虽然大家可以做到价格差不多，但在技术上特斯拉的三电以及自动驾驶远远领先于其他国产汽车，真的有必要打价格战吗？当然有必要。特斯拉技术优势并不代表产品优势，消费者也并不是不知道特斯拉强在哪。但一方面国产车还有价格优势，另一方面国产车重点打造的驾乘体验甚至可能优于特斯拉。更不要说在营销上，尤其是电商补贴购车事件之后，特斯拉营销明显不如国产汽车。换你经营特斯拉，你会怎么做？所以降价这种事，永远是让已经购车的消费者不爽，让即将购车的消费者觉得赚到。但一轮轮降价下来，消费者永远都不是赢家，而且一年多次降价，特斯拉也未必就是赢家。价格不能一步到位，更深层的原因是特斯拉在国内的供应链体系还不够完善，总能找到可优化的空间，而在众多国产新能源汽车新品的压迫下，每一次优化又必定要释放出一定的降价空间来提升竞争优势。那对于消费者来说，这时候适合买这款汽车吗？其实不要想这么多，如果觉得价格合适就买吧，毕竟产品也永远都在降价。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":977627220,"gmtCreate":1601561419860,"gmtModify":1703824776704,"author":{"id":"342514619387136","authorId":"342514619387136","name":"wangyou","avatar":"https://static.tigerbbs.com/2ee2ebd3909edb582d98da1b9c66c68c","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"342514619387136","idStr":"342514619387136"},"htmlText":"所以降价有什么不对，没买的人都可以少出8万？？","listText":"所以降价有什么不对，没买的人都可以少出8万？？","text":"所以降价有什么不对，没买的人都可以少出8万？？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/977627220","repostId":2072879678,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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