特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？

腾讯新闻2020-10-01

原标题：特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？来源：腾讯新闻每一位特斯拉车主都是经历过大风大浪的人，相信以后没什么事能让他们不淡定了，除了特斯拉继续降价。此前特斯拉就已经连续降价，不管进口版还是国产版，这种营销方式都被很多人戏称为"割韭菜"，就以标准续航升级版为例，从去年初至今降幅已经接近13万，国产版降幅也已经接近8万。试问在座的各位，有多少人一年能存下8万块钱呢...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

wangyou
2020-10-01
wangyou
所以降价有什么不对，没买的人都可以少出8万？？

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2072879678?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/f6b78ed0836da119cdb959ac6d3cb8e9","is_english":false,"pubTime":"2020-10-01 21:33","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2072879678","market":"sh","top_or_hot":-1,"title":"特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？","media":"腾讯新闻","content":"<div>\n<p>原标题：特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？ 来源：腾讯新闻每一位特斯拉车主都是经历过大风大浪的人，相信以后没什么事能让他们不淡定了，除了特斯拉继续降价。此前特斯拉就已经连续降价，不管进口版还是国产版，这种营销方式都被很多人戏称为\"割韭菜\"，就以标准续航升级版为例，从去年初至今降幅已经接近13万，国产版降幅也已经接近8万。试问在座的各位，有多少人一年能存下8万块钱呢...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-10-01/doc-iivhvpwy9940770.shtml\">网页链接</a>\n\n</div>\n","source":"sina_symbol","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-10-01 21:33 北京时间&nbsp;&nbsp;&nbsp;<a href=http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-10-01/doc-iivhvpwy9940770.shtml><strong>腾讯新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？ 来源：腾讯新闻每一位特斯拉车主都是经历过大风大浪的人，相信以后没什么事能让他们不淡定了，除了特斯拉继续降价。此前特斯拉就已经连续降价，不管进口版还是国产版，这种营销方式都被很多人戏称为\"割韭菜\"，就以标准续航升级版为例，从去年初至今降幅已经接近13万，国产版降幅也已经接近8万。试问在座的各位，有多少人一年能存下8万块钱呢...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-10-01/doc-iivhvpwy9940770.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"TSLA","symbol_name":"特斯拉","start_time":0,"source_url":"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-10-01/doc-iivhvpwy9940770.shtml","article_id":"2072879678","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/f6b78ed0836da119cdb959ac6d3cb8e9"],"rights":{"source":"sina_symbol","url":"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-10-01/doc-iivhvpwy9940770.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.title{#titleStyle#}a{#lv2TextColor#}.extra-info, .source{#sourceStyle#;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2072879678","pubTimestamp":1601559186,"sourceInfo":{"source_id":"sina_symbol","name":"新浪媒体新闻"},"weMediaInfo":null,"summary":"原标题：特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？ 来源：腾讯新闻每一位特斯拉车主都是经历过大风大浪的人，相信以后没什么事能让他们不淡定了，除了特斯拉继续降价。此前特斯拉就已","collect":0,"end_time":0,"defaultTopTitle":"sina.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"TSLA":"特斯拉"},"translate_title":"Tesla Model3 dropped to 249,000 yuan: Why did it keep cutting prices while being scolded?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TSLA":1},"content_text":"原标题：特斯拉Model3降至24.9万元起：为啥一边挨骂，一边还不停降价？ 来源：腾讯新闻每一位特斯拉车主都是经历过大风大浪的人，相信以后没什么事能让他们不淡定了，除了特斯拉继续降价。此前特斯拉就已经连续降价，不管进口版还是国产版，这种营销方式都被很多人戏称为\"割韭菜\"，就以标准续航升级版为例，从去年初至今降幅已经接近13万，国产版降幅也已经接近8万。试问在座的各位，有多少人一年能存下8万块钱呢？实际上特斯拉今年五一刚刚降价过，Model3国产标准续航升级版在五一从32.38万降价到29.18万，用户实际到手价格是27.15万。五一降价使得不少消费者有了购买的冲动，毕竟价格已经降到让很多人可以接受了，而且想想看这款车已经变得如此便宜，难道还有降价空间吗？显然这么想的各位都低估了特斯拉，毕竟此前一年Model3国产标准续航升级版已经降价了四次，最短的价格只维持了一个月。从今天开始特斯拉Model3价格再次下调，现在最新的价格也已经是24.99万，而且这次不仅仅是价格下调，续航也从445公里变成了468公里。从此前曝光的信息来看，这次是因为采用了宁德时代的磷酸铁锂电池，由于宁德时代这种电池材质中不需要镍和钴，所以电池成本下降10%左右，并且宁德时代与特斯拉已经签订了量产供货协议，不过双方都对此保持沉默。所以不难猜测，宁德时代让特斯拉Model3有了一定的降价空间，不过是否降价也要看车企如何选择。对于国产特斯拉来说，虽然在新能源汽车里销量居首，稳坐头把交椅，但越来越多竞争者出现，对于特斯拉来说并不是一个好消息，尤其是国产汽车把价格瞄准到了20万元以上价位，直接入侵特斯拉Model3价格主场，所以特斯拉表面光鲜，实则被强敌环伺，降价相当于主动出击。可能会有不少人质疑这种观点，虽然大家可以做到价格差不多，但在技术上特斯拉的三电以及自动驾驶远远领先于其他国产汽车，真的有必要打价格战吗？当然有必要。特斯拉技术优势并不代表产品优势，消费者也并不是不知道特斯拉强在哪。但一方面国产车还有价格优势，另一方面国产车重点打造的驾乘体验甚至可能优于特斯拉。更不要说在营销上，尤其是电商补贴购车事件之后，特斯拉营销明显不如国产汽车。换你经营特斯拉，你会怎么做？所以降价这种事，永远是让已经购车的消费者不爽，让即将购车的消费者觉得赚到。但一轮轮降价下来，消费者永远都不是赢家，而且一年多次降价，特斯拉也未必就是赢家。价格不能一步到位，更深层的原因是特斯拉在国内的供应链体系还不够完善，总能找到可优化的空间，而在众多国产新能源汽车新品的压迫下，每一次优化又必定要释放出一定的降价空间来提升竞争优势。那对于消费者来说，这时候适合买这款汽车吗？其实不要想这么多，如果觉得价格合适就买吧，毕竟产品也永远都在降价。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":977627220,"gmtCreate":1601561419860,"gmtModify":1703824776704,"author":{"id":"342514619387136","authorId":"342514619387136","name":"wangyou","avatar":"https://static.tigerbbs.com/2ee2ebd3909edb582d98da1b9c66c68c","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"342514619387136","authorIdStr":"342514619387136"},"htmlText":"所以降价有什么不对，没买的人都可以少出8万？？","listText":"所以降价有什么不对，没买的人都可以少出8万？？","text":"所以降价有什么不对，没买的人都可以少出8万？？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/977627220","repostId":2072879678,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.2","shortVersion":"4.29.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2072879678"}