小米手机利润大幅上涨硬件不赚钱？

OFweek2020-09-13

原标题：小米手机利润大幅上涨，硬件不赚钱？　　近段时间以来小米雷军继续强调手机业务要坚持性价比，然而看看小米手机的价格不断高涨，小米公司如今较高的利润率，它真的还适合谈性价比么？　　小米公布的2019年业绩显示，营收为2058亿，净利润为115亿元，净利润达到5.6%，这样的净利润水平其实在硬件企业当中已经算是相当不错的了。　　小米手机在全球手机企业市场占有的利润...

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米粉哥
2020-09-14
米粉哥
黑稿无疑。这个作者立场有重大问题，丧失底线了。良心不会痛吗？
一休已长大
2020-09-14
一休已长大
这篇文章确定不是黑小米的？那个利润是手机的利润？真是搞笑

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       \n　　近段时间以来小米雷军继续强调手机业务要坚持性价比，然而看看小米手机的价格不断高涨，小米公司如今较高的利润率，它真的还适合谈性价比么？\n　　小米公布的2019年业绩显示，营收为2058亿，净利润为115亿元，净利润达到5.6%，这样的净利润水平其实在硬件企业当中已经算是相当不错的了。\n　　小米手机在全球手机企业市场占有的利润...</p>\n\n<a 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\n　　近段时间以来小米雷军继续强调手机业务要坚持性价比，然而看看小米手机的价格不断高涨，小米公司如今较高的利润率，它真的还适合谈性价比么？\n　　小米公布的2019年业绩显示，营收为2058亿，净利润为115亿元，净利润达到5.6%，这样的净利润水平其实在硬件企业当中已经算是相当不错的了。\n　　小米手机在全球手机企业市场占有的利润也不低，据counterpoint公布的数据显示小米占全球手机市场的利润份额为3%，而国产手机四强中的华为、OPPO、vivo的占比分别为8%、5%、4%，小米相比起这些手机企业并没差太多。\n　　事实上小米手机近几年来一直都在提高手机的售价，小米早年刚刚进入手机行业的时候推出的手机售价定位1999元，而近两三年定价不断提升，今年的小米10更是提高到3999元起步，较早年的标杆价已经提高了一倍，在这样的情况下很难相信小米手机业务的利润水平依然很低！\n　　小米手机所处的行业其实已比其他行业好了太多，国内竞争激烈的行业比比皆是，利润水平比小米手机低得多的行业也很多。\n　　以电视行业为例，1990年代国产电视企业就已在国内市场打败了外资企业，然而电视行业至今依然深陷价格战当中，2017年全行业净利润率低至1.5%，2018年、2019年全行业更是陷入亏损。\n　　近两年来电视行业由于小米电视的竞争，电视的均价在持续下滑，32英寸电视最便宜的价格甚至一度跌穿500元，可以说电视行业的竞争惨烈程度比手机行业有过之而无不及。\n　　早期小米为了从手机市场突围，确实坚持了性价比策略，推出的手机在硬件配置方面与三星等国际品牌的旗舰手机相当，而价格却只有它们的一半，那时候的它确实可谓厚道，然而如今它的产品早已没有性价比之说，强调性价比不过是它的口号而已。\n　　小米是一家企业，在不同的发展阶段采取不同的发展策略无可非议，如今它已成为全球500强企业追求利润也没有什么错，只不过如今它的利润水平已不低，却还在用性价比口号糊弄国人就不太合适了。（文章来源：OFweek）\n\r\n                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小米手机利润大幅上涨 硬件不赚钱？

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小米手机利润大幅上涨硬件不赚钱？