蓝月亮冲刺港交所渠道承压产品单一溢价存疑

投资者网2020-07-24

6月29日，蓝月亮集团控股有限公司正式向港交所提交招股书。在日化领域，除广州浪奇与上海家化外，大多数家用清洁产品的同行在资本市场并未有动作。若此次成功上市，蓝月亮将成为中国本土洗衣液第一股。然而，自从2015年蓝月亮相继撤出大润发、欧尚与家乐福等大型线下商超起，便开始主力在线上渠道铺货。线下渠道的收缩反映在蓝月亮近两年明显放缓的产品营收增速上。其衣物清洁产品的收入增速从2018年的20%直落至...

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蓝月亮冲刺港交所 渠道承压产品单一溢价存疑

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蓝月亮冲刺港交所渠道承压产品单一溢价存疑