丰富泛娱乐内容趣头条持续提升产品吸引力

海外网2020-05-13

原标题：丰富泛娱乐内容趣头条持续提升产品吸引力近年来，流量红利逐渐见顶已成事实，互联网企业对流量的争夺也越发激烈，流量变现成为互联网公司的救命稻草，整个行业基本呈现头部欢喜底层忧的局面。据2019年QuestMobile中国移动互联网最新一季的报告数据显示：在移动流量红利基本消失的情况下，趣头条凭借产品矩阵逆势突围，第四季度综合平均月活跃用户达到1.38亿，同比增长46.9%，综合平均日活跃用户...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

去往长城八达岭的旅客睿
2020-05-13
去往长城八达岭的旅客睿
默默
去往长城八达岭的旅客睿
2020-05-13
去往长城八达岭的旅客睿
卧槽，还尼玛广场舞比赛，能不能有点新意，pr团队还能不能干了，不行换人，靠

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2035986130?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/65c4ec071d375a8fcce5c34df98e013f","is_english":false,"pubTime":"2020-05-13 12:59","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2035986130","market":"us","top_or_hot":-1,"title":"丰富泛娱乐内容 趣头条持续提升产品吸引力","media":"海外网","content":"<div>\n<p>原标题：丰富泛娱乐内容 趣头条持续提升产品吸引力近年来，流量红利逐渐见顶已成事实，互联网企业对流量的争夺也越发激烈，流量变现成为互联网公司的救命稻草，整个行业基本呈现头部欢喜底层忧的局面。据2019年QuestMobile中国移动互联网最新一季的报告数据显示：在移动流量红利基本消失的情况下，趣头条凭借产品矩阵逆势突围，第四季度综合平均月活跃用户达到1.38亿，同比增长46.9%，综合平均日活跃用户...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202005131302297b04bc98&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>丰富泛娱乐内容 趣头条持续提升产品吸引力</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n丰富泛娱乐内容 趣头条持续提升产品吸引力\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-05-13 12:59 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202005131302297b04bc98&s=b><strong>海外网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：丰富泛娱乐内容 趣头条持续提升产品吸引力近年来，流量红利逐渐见顶已成事实，互联网企业对流量的争夺也越发激烈，流量变现成为互联网公司的救命稻草，整个行业基本呈现头部欢喜底层忧的局面。据2019年QuestMobile中国移动互联网最新一季的报告数据显示：在移动流量红利基本消失的情况下，趣头条凭借产品矩阵逆势突围，第四季度综合平均月活跃用户达到1.38亿，同比增长46.9%，综合平均日活跃用户...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202005131302297b04bc98&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"QTT","symbol_name":"趣头条","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202005131302297b04bc98&s=b","article_id":"2035986130","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/65c4ec071d375a8fcce5c34df98e013f"],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202005131302297b04bc98&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2035986130","pubTimestamp":1589345940,"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"原标题：丰富泛娱乐内容 趣头条持续提升产品吸引力近年来，流量红利逐渐见顶已成事实，互联网企业对流量的争夺也越发激烈，流量变现成为互联网公司的救命稻草，整个行业基本呈现头部欢喜底层忧的局面。据2019年","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"QTT":"趣头条"},"translate_title":"Enrich Pan-Entertainment Content, Fun Headlines and Continuously Enhance Product","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"QTT":1},"content_text":"原标题：丰富泛娱乐内容 趣头条持续提升产品吸引力近年来，流量红利逐渐见顶已成事实，互联网企业对流量的争夺也越发激烈，流量变现成为互联网公司的救命稻草，整个行业基本呈现头部欢喜底层忧的局面。据2019年QuestMobile中国移动互联网最新一季的报告数据显示：在移动流量红利基本消失的情况下，趣头条凭借产品矩阵逆势突围，第四季度综合平均月活跃用户达到1.38亿，同比增长46.9%，综合平均日活跃用户达到4570万，同比增长47.8%，累计安装用户数达7.9亿，单季净增1.23亿，同比增长137.1%。进入互联网行业下半场，互联网企业都在想法设法获得存量用户的增长。由于网络效应，互联网是个由少数企业控制多数流量，从而控制多数财富的垄断型结构。根据QuestMobile数据显示，2019年移动互联网的月活用户增量不到300万，用户红利彻底消失。虽然这次疫情刺激了一些数据的再次提升，但因为总量早已封顶，很难再有大的变化，而且新加入的竞争者远胜于新活跃人数。在这样的行业背景下，互联网企业如何从平台上的用户身上挖掘到更多价值就至关重要，提高ARPU值就是一个重点。目前，趣头条在业务发展上的策略是，将80%的精力和资源放在以趣头条、米读为代表的主产品上，持续提升产品对用户的吸引度，为用户带来乐趣，增强他们的粘性。一直以来，趣头条致力于通过有趣的泛娱乐内容，满足用户的差异化内容需求。比如针对平台上的中老年女性用户，趣头条在2019年5月推出了广场舞大赛。截止2019年底，大赛覆盖了23个省份，途经70个城市，有超过20万用户参与其中，参赛作品数量近3万份，累计服务超2.3亿人次，广场舞内容在全网消费占比达到8%。伴随趣头条逐渐发展壮大，越来越多媒体相继入驻，提升了平台内容丰富度。截至2019年四季度，趣头条平台入驻的专业新闻媒体同比增长126.2%，自媒体同比增长56.5%，日均内容发布量达同比增长12.7%，其中，视频同比增长高达187.7%。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":950658025,"gmtCreate":1589379314867,"gmtModify":1704189704241,"author":{"id":"3549171298296291","authorId":"3549171298296291","name":"去往长城八达岭的旅客睿","avatar":"https://static.tigerbbs.com/a3cc8a8a3571e799c3407785536cc917","vip":1,"crmLevel":6,"crmLevelSwitch":0},"htmlText":"默默","listText":"默默","text":"默默","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/950658025","repostId":2035986130,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":950651591,"gmtCreate":1589379286413,"gmtModify":1704189704068,"author":{"id":"3549171298296291","authorId":"3549171298296291","name":"去往长城八达岭的旅客睿","avatar":"https://static.tigerbbs.com/a3cc8a8a3571e799c3407785536cc917","vip":1,"crmLevel":6,"crmLevelSwitch":0},"htmlText":"卧槽，还尼玛广场舞比赛，能不能有点新意，pr团队还能不能干了，不行换人，靠","listText":"卧槽，还尼玛广场舞比赛，能不能有点新意，pr团队还能不能干了，不行换人，靠","text":"卧槽，还尼玛广场舞比赛，能不能有点新意，pr团队还能不能干了，不行换人，靠","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/950651591","repostId":2035986130,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":2,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2035986130"}

丰富泛娱乐内容 趣头条持续提升产品吸引力

精彩评论

丰富泛娱乐内容趣头条持续提升产品吸引力