你问问那些特斯拉车主，买车的时候考虑蔚来了吗？

雪球综合2020-04-30

原标题：你问问那些特斯拉车主，买车的时候考虑蔚来了吗？来源：雪球综合真有人觉得买特斯拉的人，有考虑蔚来吗？你去问问花80万买陆巡的那群车主，他们会不会考虑宝马X5，或者你去问问80万买威尔法的那群土豪，会不会省30万买一台GL8 艾维亚。有句话说得好，不要看他们好像是一个等级，就把他们放在一个级别去对比，有的东西是你的观点无法左右事实的。你以为高喊一句“小鹏P7万岁”、“蔚来ES8万岁”、“...

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精彩评论

张弛有渡
2020-05-01
张弛有渡
说的有道理，还是让消费者多去试驾比较一下吧……
中玻鹏昊
2020-04-30
中玻鹏昊
看了开头，说的那几个车，就觉得写文章的没脑子，直接来评论区了
万家灯火
2020-04-30
万家灯火
蔚来采用社区营销模式，建立口碑，通过群体口口相传。不计成本的服务质量+高性价比，符合大众消费群体的口味，或者消费习惯是追求性价比的人群。但，李斌说，ES8/ES6等定位却是高端豪华。豪华的本质是，除了基本功能的满足外，还需满足个人标签的需求、身份认同感。这样的定位是需要通过“事件营销”，极端的产品特点，来塑造，形成鲜明的“标签”。最终吸引了“谁”开这种车，决定其定位是否达成。回到这个问题：开特斯拉的人，会买蔚来吗？关键是蔚来在营销过程中建立的标签是什么
一颗小树苗
2020-04-30
一颗小树苗
说实话特斯拉和蔚来真没有什么鲜明优势
狮子的未来
2020-04-30
狮子的未来
全文一副谄媚相，我想说我ES8 48万落地42万，你model3落地30万，本质上还是不同层次的产品好么，有啥可比性？
杜科长
2020-04-30
杜科长
model s model X 点销量是不是说明了点什么。惨淡

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