Why Harley-Davidson Stock Jumped 19.5%

Motley Fool2021-12-14

What happened Shares of motorcycle maker Harley-Davidson(NYSE:HOG)jumped as much as 19.5% in trading on Monday after the company announced that its electric-vehicle business will be acquired by a ...

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2021-12-14
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Shares didn't hold those gains, though, and are up just 4.7% at 4:00 p.m. ET.\nSo what\nThis morning, Harley-Davidson announced that LiveWire will be acquired by AEA-Bridges Impact Corp.(NYSE:IMPX). The deal will put an enterprise value of $2.31 billion on the business, including about $600 million in cash expected on the balance sheet.\nHarley-Davidson will own 74% of the company, and will help with engineering and manufacturing. The theory here is that LiveWire as a separate company won't be bogged down by Harley-Davidson's brand with a new generation of electric motorcycle buyers.\nNow what\nLike most SPAC deals, there are very optimistic growth targets attached to this deal. In a presentation for investors, management said they expect to increase total unit sales from 387 in 2021 to 100,961 in 2026, with revenue jumping from $6 million to $1.5 billion.\nThose are incredibly optimistic targets given how small LiveWire's business is today. 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