起底薇娅背后的商业版图！不寻常的13.41亿元

新黄河2021-12-20

薇娅大概率要将步雪梨的后尘了。 12月20日，浙江省杭州市税务局消息，头部电商主播黄薇（薇娅）在2019年到2020年期间，偷逃税款达6.43亿元，少缴纳税款0.6亿元，依法对黄薇作出税务行政处理处罚决定，追缴税款、加收滞纳金并处罚款共计13.41亿元。据悉，在此期间，黄薇通过隐匿佣金收入、虚假申报偷逃税款；通过设立上海蔚贺企业管理咨询中心等多家个人独资企业、合伙企业虚构业务，将其直播带货...

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精彩评论

朝洋鸱虎
2021-12-21
朝洋鸱虎
脑子进水了才会去直播间买东西呢，感谢粉丝们，为完成13.41亿所做的贡献[捂脸]
淘睿
2021-12-21
淘睿
在大数据面前，请收起你违法的小心思，你以为你隐藏的很好，你以为滴水不漏，别人就不知道了嘛？？别太自以为是了。
T20220308002
2021-12-21
T20220308002
没看过直播
- 乐菠萝:
  hi
浴缸潜水员
2021-12-21
浴缸潜水员
鹅
金融难民
2021-12-21
金融难民
木秀于林，风必摧之
Mi49448
2021-12-21
Mi49448
电商其实不赚钱，是因为用户基数大，4.千万粉，一人给他一元，都不得了
- 真的英雄:
  洗钱的

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An unusual 1.341 billion yuan","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/ea4efa909688b2944b46e22dbafb345e","symbols_score_info":{},"content_text":"薇娅大概率要将步雪梨的后尘了。\n\n12月20日，浙江省杭州市税务局消息，头部电商主播黄薇（薇娅）在2019年到2020年期间，偷逃税款达6.43亿元，少缴纳税款0.6亿元，依法对黄薇作出税务行政处理处罚决定，追缴税款、加收滞纳金并处罚款共计13.41亿元。\n\n据悉，在此期间，黄薇通过隐匿佣金收入、虚假申报偷逃税款；通过设立上海蔚贺企业管理咨询中心等多家个人独资企业、合伙企业虚构业务，将其直播带货取得的劳务报酬所得转换为企业经营所得进行虚假申报偷逃税款；从事其他生产经营活动取得收入，未依法申报纳税。\n对于是否会追究其刑事责任，税务局方面表示：本案中，黄薇为首次受到相关刑事处罚，若能及时在规定时限内缴清税款、滞纳金和罚款，则不会追究。\n当天，薇娅发布致歉信称：深刻认识到依法纳税是应尽的义务，并将按照规定时间内完成补税缴纳、罚款等。\n\n受此影响，当日下午5点41分，薇娅淘宝直播间已经被冻结，在淘宝APP页面搜索已经找不到直播间入口。淘宝客服表示：因违反相关规定，该主播账号已被冻结了，但店铺没有被封，薇娅的直播事业岌岌可危。\n薇娅将面临什么？\n薇娅很有可能将面临封杀。\n前段时间，另两位知名电商主播雪梨、林珊珊因为偷税漏税事件，被处罚金超出9000万元。而正当以为偷逃税风波即将过去之时，雪梨、林珊珊淘宝店铺突然被关停，本来为双十二准备的预售活动全部泡汤。\n\n\n紧接着，雪梨、林珊珊多个社交平台账号也相继被封禁，微博、小红书都查无此人。从商铺到社交媒体无一例外，全方位的封杀基本意味着要想东山再起是很难的事了。\n据悉，目前薇娅旗下MCN机构谦寻签约主播超过50位，其中不乏林依轮、海清、大左等明星主播。此次新闻爆出后，谦寻也将可能面临主播主动解约的状况。\n\n此次事件的爆发似乎也早有预兆，10月29日，曾有消息爆料称，相关部门通知直播行业将迎来税务大整顿，当时关于薇娅的文章和专访都被下架。而随后薇娅公司回应称：“假的、不是我们，别相信。”\n如今再来看这条讯息，证实了薇娅偷逃税并非空穴来风。电商带货主播成为偷税漏税的重灾区，亟待相关部门的介入和整治。\n薇娅夫妇超强吸金能力\n13多亿的惊人数额，是大多数人一辈子难以企及的目标。\n这也透露了出：电商直播真的很赚钱，再扒一扒薇娅背后的商业版图，便可见一斑。\n天眼查App显示，目前薇娅（黄薇）有16家关联公司，其中11家为存续状态，投资版图涉及电子商务、服饰贸易、企业管理等。薇娅还持有广州微娅锋贸易有限公司49％的股份、广州薇蜜可思服饰有限公司45％的股份，以及上饶嘉谦企业管理中心（有限合伙）5％的股份，这3家企业的疑似实际控制人均为薇娅丈夫董海锋。\n\n薇娅夫妇旗下主营公司杭州谦寻电子商务有限公司，主要板块涉及直播领域、红人培养等方面。据悉，谦寻还建立了北京明星直播基地和广州供应链基地，开辟出供应链合作业务板块，提供各家主播。最新数据显示，谦寻平台年GMV高达100亿。\n不满足于停留在直播行业，薇娅又向其他领域伸出了手。2019年10月，谦寻控股公司成立，经营范围除了服装、化妆品、网红业务等老本行外，还跨界广播、电视、电影、互联网等多个行业。\n谦寻还专门成立进行IP商品化的子公司谦禧文化，通过集团旗下50余位主播资源，来举办十余场薇娅IP专场，销售额超过三亿元。仅一年时间，谦禧文化IP授权收入也已达5000万。\n目前，薇娅身上除了公司与品牌方之间的多项合作之外，还被授予多地的形象或宣传大使。今年3月份，杭州亚运会官宣薇娅为2022年杭州亚运会代表人，如今相关微博已被删除。\n\n本来名利双收的薇娅，却因为贪欲而踩到了法律的红线，这番行为实属自作自受了。与此同时，也为电商直播行业的从业人员们敲起了“警钟”。\n电商主播行业迎来最强监管\n“薇娅偷逃税”相关话题登上热搜后，李佳琦微博同样也沦陷。作为淘宝头部电商主播之一的李佳琦，也常年霸占销售榜单的前几席。\n今年双十二期间，淘宝主播销售榜显示，李佳琦当晚销售额达到106.53亿元；薇娅则排名第二，直播间销售额为82.52亿元。这不禁让人揣测：李佳琦是否也会犯同样的错误？\n在微博评论区里，一大批网友苦口婆心地叮嘱道：“可别偷税漏税”、“哥，可千万别干违法的事，拜托！”。\n\n有消息显示，李佳琦背后公司美腕(上海)网络科技有限公司相关负责人接受红星新闻采访称：“我们老老实实经营，本本分分直播，美腕一切经营正常。”\n\n资料图：谦寻控股集团电商主播薇娅(右)、美腕合伙人李佳琦出席某活动。\n还有消息称李佳琦对此表示，“感谢关心，我们一切正常。”“薇娅被查”后，李佳琦登上了热搜榜第一，并于20日晚7:00如常开播，直播中不少网友表示：你是最后的底线。\n\n而就在今年双十一期间，李佳琦相关的虚假销售等事件频上热搜，相关人士分析推测：电商直播行业将迎来最强监管。\n实际上从去年起就已经开始有这个趋势了，2020年5月，互联网营销师就被列入中国新十大行业，成为国家认证的新兴职业。时隔一年，互联网营销师国家职业技能标准正式颁布，根据国家规定，电商直播行业必须要持证上岗。\n“转正”与“持证上岗”都是为电商主播行业规范化发展与管理铺路。\n今年3月，国家市场监管管理总局出台《网络交易监督管理办法》，制定了一系列规范交易行为、压实平台主体责任、保障消费者权益的具体制度规则。5月，网信办又联合七部门发布《网络直播营销管理办法(试行)》，其中特别提到税收问题，要求重点直播间运营者要采取安排专人实时巡查等措施。\n据艾瑞咨询数据显示，2020年中国直播电商市场规模超1.2万亿元，年增长率为197%。估算到2023年直播电商规模将超过4.9万亿元。\n而在庞大的直播电商市场面前，一些违法或违规行业乱象层出不穷：商品虚假宣传、假冒伪劣、差价维权困难等问题亟待解决，监管部门下场也是迟早的事。\n\n商务部颁发的《直播电子商务平台管理与服务规范》指出，将严重违法违规或造成恶劣社会影响的直播主体列入黑名单，必要时应注销其账号。薇娅、雪梨等头部电商主播被封杀，这也仅仅是整治直播行业的开端。\n电商主播在拥有丰富的社会资源和影响力的同时，理应承担更多的社会责任。一旦触及法律底线，也应当受到同等的处罚，偷税漏税的“油水”可沾不得。无论是网红主播本人还是合作方，强监管政策正在倒逼直播行业进行改变。\n“已有上千人主动自查补缴税款”\n今年9月，国家税务总局办公厅发出通知，要求进一步加强网络直播从业人员的税收管理，明确提出对存在涉税风险的网络主播进行一对一风险提示和督促整改。\n20日，杭州市税务局稽查局有关负责人表示，坚持依法依规、宽严相济、过罚相当的原则，充分考虑了违法行为的事实、性质、情节和社会危害程度等因素对黄薇进行处罚。\n税务总局在上述通知中就明确指出，对2021年底前能够主动报告并及时纠正涉税问题的，可以依法从轻、减轻或者免予处罚。\n据悉，已有上千人主动自查补缴税款。","kind":null,"is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":693469693,"gmtCreate":1640063737246,"gmtModify":1640063873946,"author":{"id":"3561173132513254","authorId":"3561173132513254","name":"朝洋鸱虎","avatar":"https://static.tigerbbs.com/347c1817b11e4d8a395b4c8e31d486ff","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3561173132513254","authorIdStr":"3561173132513254"},"htmlText":"脑子进水了才会去直播间买东西呢，感谢粉丝们，为完成13.41亿所做的贡献[捂脸]&nbsp;","listText":"脑子进水了才会去直播间买东西呢，感谢粉丝们，为完成13.41亿所做的贡献[捂脸]&nbsp;","text":"脑子进水了才会去直播间买东西呢，感谢粉丝们，为完成13.41亿所做的贡献[捂脸]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/693469693","repostId":1195131885,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":693585317,"gmtCreate":1640050419748,"gmtModify":1640050419748,"author":{"id":"3576291459982961","authorId":"3576291459982961","name":"淘睿","avatar":"https://static.tigerbbs.com/77cccef63d9626791e2bfbba90e10f8a","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3576291459982961","authorIdStr":"3576291459982961"},"htmlText":"在大数据面前，请收起你违法的小心思，你以为你隐藏的很好，你以为滴水不漏，别人就不知道了嘛？？别太自以为是了。","listText":"在大数据面前，请收起你违法的小心思，你以为你隐藏的很好，你以为滴水不漏，别人就不知道了嘛？？别太自以为是了。","text":"在大数据面前，请收起你违法的小心思，你以为你隐藏的很好，你以为滴水不漏，别人就不知道了嘛？？别太自以为是了。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/693585317","repostId":1195131885,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":693586308,"gmtCreate":1640050298603,"gmtModify":1640050298603,"author":{"id":"3489984829188133","authorId":"3489984829188133","name"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